Method, system, and computer program product for offline advertisement servicing and cycling

• US 8,135,803 B2
• Filed: 08/23/2004
• Issued: 03/13/2012
• Est. Priority Date: 08/23/2004
• Status: Active Grant

• Current Assignee: iAnywhere Solutions Incorporated (SAP SE)
• Original Assignee: iAnywhere Solutions Incorporated (SAP SE)
• Inventors: Whittaker, Thomas, Sargent, Antony John
• Primary Examiner(s): Lin, Kenny
• Assistant Examiner(s): Nooristany, Sulaiman
• Application Number:
  US10/923,019
• Publication Number:
  US 20060041638A1
• Time in Patent Office: 2,759 Days
• Field of Search: 705/1, 715/500
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

Methods, systems, apparatuses, and computer program products for servicing advertisements for offline display on mobile devices are provided. In a first aspect, a channel is received at a mobile device server from one or more providers, including a first web page, an advertiser web page, and an advertisement image file. The received channel is transmitted to the mobile device. In an offline mode, when displayed, the first web page includes an image contained by the advertisement image file. A user viewing the first web page on the mobile device can select the displayed image of the advertisement image file to traverse a link to cause the advertiser page to be displayed on the mobile device. In another aspect, a plurality of advertisement image files are received and stored at a mobile device. The display of the advertisement images on a first web page is cycled each time the first web page is displayed on the mobile device.

Claims

1. A method for enabling access to advertisements on a mobile device, comprising:

(a) receiving a plurality of advertisement image files and associated advertiser web pages at the mobile device, wherein each advertisement image file contains an advertisement image;

(b) storing the plurality of advertisement image files and advertiser web pages on the mobile device;

(c) identifying one or more links including respective tags embedded in mark-up language defining the stored advertiser web pages, the tags including instructions instructing the mobile device to enable an advertisement cycler, wherein the advertisement cycler is configured to retrieve the advertisement image files stored on the mobile device and cycle the retrieved advertisement image files on a first web page; and

(d) cycling display of the stored advertisement images on the first web page, wherein the cycling comprises display of an advertisement image that is different from a currently displayed advertisement image each time the first web page is displayed on the mobile device, and wherein the cycling is performed by the advertisement cycler, when the advertisement cycler is enabled by the mobile device based on the identifying of the one or more links and the respective tags embedded in the mark-up language defining the stored advertiser web pages.

2. The method of claim 1, further comprising:

(e) displaying an advertiser web page associated with an advertisement image displayed on the first web page when a user interacts with the displayed advertisement image.

3. The method of claim 1, wherein step (a) is performed during a synchronization process between a server and the mobile device.

4. A method for enabling access to advertisements on a mobile device, comprising:

(a) receiving a plurality of advertisement image files and associated advertiser web pages at the mobile device, wherein each advertisement image file contains an advertisement image;

(b) storing the plurality of advertisement image files and advertiser web pages on the mobile device;

(c) identifying one or more links including respective tags embedded in mark-up language defining the stored advertiser web pages, the tags including instructions instructing the mobile device to enable an advertisement cycler, wherein the advertisement cycler is configured to retrieve the advertisement image files stored on the mobile device and cycle the retrieved advertisement image files on a first web page;

(d) displaying the first web page on the mobile device a first time, wherein the first web page includes a first advertisement image corresponding to a first advertisement image file of the stored plurality of advertisement image files; and

(e) displaying the first web page on the mobile device a second time, wherein the first web page includes a second advertisement image corresponding to a second advertisement image file of the stored plurality of advertisement image files, wherein steps (d) and (e) are performed by the advertisement cycler, when the advertisement cycler is enabled by the mobile device based on the identifying of the one or more links and the respective tags embedded in the mark-up language defining the stored advertiser web pages.

5. The method of claim 4, further comprising:

(f) displaying the first web page on the mobile device a third time, wherein the first web page includes an advertisement image corresponding to an advertisement image file of the stored plurality of advertisement image files other than the second advertisement image file.

6. The method of claim 4, further comprising:

(f) displaying an advertiser web page associated with the first advertisement image file when a user interacts with the first advertisement image on the first web page.

7. The method of claim 4, wherein step (a) is performed during a synchronization process between a server and the mobile device.

8. A computer program product including a non-transitory computer-readable storage medium having instructions stored thereon that, if executed by a processing device, cause the processing device to perform operations comprising:

receiving a plurality of advertisement image files and associated advertiser web pages at the mobile device, wherein each advertisement image file contains an advertisement image;

storing the plurality of advertisement image files and advertiser web pages on the mobile device;

identifying one or more links including respective tags embedded in mark-up language defining the stored advertiser web pages, the tags including instructions instructing the mobile device to enable an advertisement cycler, wherein the advertisement cycler is configured to retrieve the advertisement image files stored on the mobile device and cycle the retrieved advertisement image files on a first web page; and

cycling display of the stored advertisement images on the first web page, wherein the cycling comprises display of an advertisement image that is different from a currently displayed advertisement image each time the first web page is displayed on the mobile device, and wherein the cycling is performed by the advertisement cycler, when the advertisement cycler is enabled by the mobile device based on the identifying of the one or more links and the respective tags embedded in the mark-up language defining the stored advertiser web pages.

9. The computer program product of claim 8, the operations further comprising:

displaying an advertiser web page associated with an advertisement image displayed on the first web page when a user interacts with the displayed advertisement image.

10. A computer program product including a non-transitory computer-readable storage medium having instructions stored thereon that, if executed by a processing device, cause the processing device to perform operations comprising:

(a) receiving a plurality of advertisement image files and associated advertiser web pages at the mobile device, wherein each advertisement image file contains an advertisement image;

(b) storing the plurality of advertisement image files and advertiser web pages on the mobile device;

(c) identifying one or more links including respective tags embedded in mark-up language defining the stored advertiser web pages, the tags including instructions instructing the mobile device to enable an advertisement cycler, wherein the advertisement cycler is configured to retrieve the advertisement image files stored on the mobile device and cycle the retrieved advertisement image files on a first web page;

(d) displaying a first web page on the mobile device a first time, wherein the first web page includes a first advertisement image corresponding to a first advertisement image file of the stored plurality of advertisement image files; and

(e) displaying the first web page on the mobile device a second time, wherein the first web page includes a second advertisement image corresponding to a second advertisement image file of the stored plurality of advertisement image files, wherein steps (d) and (e) are performed by the advertisement cycler, when the advertisement cycler is enabled by the mobile device based on the identifying of the one or more links and the respective tags embedded in the mark-up language defining the stored advertiser web pages.

11. The computer program product of claim 10, the operations further comprising:

(f) displaying the first web page on the mobile device a third time, wherein the first web page includes an advertisement image corresponding to an advertisement image file of the stored plurality of advertisement image files other than the second advertisement image file.

12. The computer program product of claim 10, the operations further comprising:

(f) displaying an advertiser web page associated with the first advertisement image file when a user interacts with the first advertisement image on the first web page.

13. A mobile device configured to enable access to advertisements, comprising:

a first module configured to receive a plurality of advertisement image files and associated advertiser web pages at the mobile device, wherein each advertisement image file contains an advertisement image;

a second module configured to store the plurality of advertisement image files and advertiser web pages on the mobile device;

a third module configured to identify one or more links including respective tags embedded in mark-up language defining the stored advertiser web pages, the tags including instructions instructing the mobile device to enable an advertisement cycler, wherein the advertisement cycler is configured to retrieve the advertisement image files stored on the mobile device and cycle the retrieved advertisement image files on a first web page to display an advertisement image that is different from a currently displayed advertisement image each time the first web page is displayed on the mobile device, when the advertisement cycler is enabled by the mobile device based on the identifying of the one or more links and the respective tags embedded in the mark-up language defining the stored advertiser web pages, and wherein the first module, the second module, the third module and the advertisement cycler execute in one or more processors of the mobile device.

14. The mobile device of claim 13, further comprising:

a display module configured to display an advertiser web page associated with an advertisement image displayed on the first web page when a user interacts with the displayed advertisement image.

15. A mobile device configured to enable access to advertisements, comprising:

a first module configured to receive a plurality of advertisement image files and associated advertiser web pages at the mobile device, wherein each advertisement image file contains an advertisement image;

a second module configured to store the plurality of advertisement image files and advertiser web pages on the mobile device;

a third module configured to identify one or more links including respective tags embedded in mark-up language defining the stored advertiser web pages, the tags including instructions instructing the mobile device to enable an advertisement cycler, wherein the advertisement cycler is configured to retrieve the advertisement image files stored on the mobile device and cycle the retrieved advertisement image files on a first web page;

a fourth module configured to display a first web page on the mobile device a first time, wherein the first web page includes a first advertisement image corresponding to a first advertisement image file of the stored plurality of advertisement image files; and

a fifth module configured to display the first web page on the mobile device a second time, wherein the first web page includes a second advertisement image corresponding to a second advertisement image file of the stored plurality of advertisement image files, wherein the first advertisement image and the second advertisement image are selected by the advertisement cycler when the advertisement cycler is enabled by the mobile device based on the identification of the one or more links and the respective tags embedded in the mark-up language defining the stored advertiser web pages, and wherein the first module, the second module, the third module, the fourth module, the fifth module and the advertisement cycler execute in one or more processors of the mobile device.

16. The mobile device of claim 15, further comprising:

a sixth module configured to display the first web page on the mobile device a third time, wherein the first web page includes an advertisement image corresponding to an advertisement image file of the stored plurality of advertisement image files other than the second advertisement image file.

17. The method of claim 15, further comprising:

a sixth module configured to display an advertiser web page associated with the first advertisement image file when a user interacts with the first advertisement image on the first web page.