Method, apparatus, and program product for processing product evaluations
First Claim
1. A method performed by a computer, the method comprising:
- the computer determining a match between a character string including an evaluation of an evaluation object and product information stored in a storage device, wherein the character string includes a name of the evaluation object and an evaluation expression representing the evaluation of the evaluation object and the storage device includes a feature description of a product, including the computer determining from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; and
the computer determining, when the evaluation expression represents the positive evaluation of the evaluation object, if the evaluation expression is included in the feature description of the product, and if so the product is determined to be a matched product, and if the evaluation expression is not included in the feature description of the product, the product is determined to be a mismatched product.
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Abstract
A technique for determining a match between a character string including an evaluation and product information stored in a storage device and including a feature description of a product. The character string includes a name of an evaluation object to be evaluated and an evaluation expression representing the evaluation of the evaluation object. The matching method includes a first determining step of determining from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; and a second determining step of determining, when the evaluation expression represents a positive evaluation of the evaluation object, if the evaluation expression is included in a feature description of a product, the product to be a matched product, and if the evaluation expression is not included in a feature description of a product, the product to be a mismatched product.
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Citations
12 Claims
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1. A method performed by a computer, the method comprising:
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the computer determining a match between a character string including an evaluation of an evaluation object and product information stored in a storage device, wherein the character string includes a name of the evaluation object and an evaluation expression representing the evaluation of the evaluation object and the storage device includes a feature description of a product, including the computer determining from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; and the computer determining, when the evaluation expression represents the positive evaluation of the evaluation object, if the evaluation expression is included in the feature description of the product, and if so the product is determined to be a matched product, and if the evaluation expression is not included in the feature description of the product, the product is determined to be a mismatched product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus for determining a match between a character string including an evaluation of an evaluation object and product information stored in a storage device, wherein the character string includes a name of the evaluation object and an evaluation expression representing the evaluation of the evaluation object and the storage device includes a feature description of a product, the apparatus comprising:
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a central processor unit (CPU), a computer readable memory, and a computer readable storage media; first program code to determine from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; and second program code to determine when the evaluation expression represents the positive evaluation of the evaluation object, if the evaluation expression is included in the feature description of the product, and if so the product is determined to be a matched product, and if the evaluation expression is not included in the feature description of the product, the product is determined to be a mismatched product; and
whereinthe first and second program code are stored on the computer readable storage media for execution by the CPU via the computer readable memory.
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11. A program product comprising a non-transitory computer readable storage medium having program code stored thereon for determining a match between a character string including an evaluation of an evaluation object and product information stored in a storage device, wherein the character string includes a name of the evaluation object and an evaluation expression representing the evaluation of the evaluation object and the storage device includes a feature description of a product, the program code enabling a computer to perform:
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a first determining function for determining from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; and a second determining function for determining, when the evaluation expression represents the positive evaluation of the evaluation object, if the evaluation expression is included in the feature description of the product, and if so the product is determined to be a matched product, and if the evaluation expression is not included in the feature description of the product, the product is determined to be a mismatched product.
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12. A method performed by a computer for displaying an appropriate product advertisement according to a character string including an evaluation of an evaluation object, the method comprising:
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the computer extracting from a WEB page the character string including a name of the evaluation object and an evaluation expression representing the evaluation of the evaluation object; the computer determining from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; the computer determining a match between the evaluation expression and product information stored in a storage device, the storage device containing product images and feature descriptions of a plurality of products; the computer determining, when the evaluation expression represents the positive evaluation of the evaluation object, if the evaluation expression is included in a feature description of a product, and if so the product is determined to be a matched product, and if the evaluation expression is not included in a feature description of a product, the product is determined to be a mismatched product, with respect to each of the plurality of products; the computer adding a first product determined to be the matched product to a matched product list, and a second product determined to be the mismatched product to a mismatched product list, with respect to each of the plurality of products; and the computer embedding at least one of (i) a product image of a matched product contained on the matched product list and (ii) a product image of a mismatched product contained on the mismatched product list near the character string appearing on the WEB page, with respect to each of the plurality of products.
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Specification