Open framework for integrating, associating, and interacting with content objects including automatic feed creation

• US 8,140,566 B2
• Filed: 02/17/2009
• Issued: 03/20/2012
• Est. Priority Date: 12/12/2006
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Boerries, Marco, Ott, Edward Stanley IV, Saft, Keith David, Davis, Marc Eliot, Kumar, Amit, Jessen, Erik Nis, Chum, Jonathan Merrel, Grinsted, George, Parry, Lee John, Taggart, Adam
• Primary Examiner(s): Robinson, Greta
• Assistant Examiner(s): Wilcox, James J
• Application Number:
  US12/371,916
• Publication Number:
  US 20090234815A1
• Time in Patent Office: 1,127 Days
• Field of Search: None
• US Class Current: 707/769
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: Y10S 707/955 Object-oriented

Abstract

Information regarding a mobile user'"'"'s context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user'"'"'s home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.

Claims

1. A method, comprising:

adding, to a page, information items from an information feed that contains information about a particular entity;

wherein adding information items from the information feed includes;

displaying one or more content objects for selection by a user;

receiving input that selects a selected content object from the one or more content objects;

in response to the input that selects the selected content object, performing the steps of;

determining that the selected content object is associated with the particular entity;

determining one or more information sources that contain information about the particular entity;

creating the information feed for the particular entity based, at least in part, on information items from the one or more information sources;

modifying the page to cause the page to display one or more of the information items from the information feed;

wherein the method is performed by one or more computing devices.

2. The method of claim 1, wherein the particular entity is one of a person, place, thing, organization, association, location, business, event, object, vehicle, device, appliance, tag, label, link, date, time, or time period.

3. The method of claim 1, wherein:

the step of displaying the one or more content objects includes, in response to receiving a search query, displaying the one or more content objects as search results of the search query;

the method further comprises providing a mechanism that enables user selection of individual content objects from among the search results; and

the selected content object is a search result that was selected using the mechanism.

4. The method of claim 1, further comprising creating an updated information feed, based at least in part on the information feed and an updated selected content object.

5. The method of claim 1, wherein the user selects the selected content object through activation of an icon.

6. The method of claim 1, wherein:

the selected content object is a non-feed enabled information object; and

a registration manager updates the information feed by periodically fetching data from a data source that corresponds to the non-feed enabled information object, parsing the resulting data, and applying metadata wrappers.

7. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 1.

8. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 2.

9. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 3.

10. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 4.

11. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 5.

12. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 6.

19. The method of claim 1, wherein the information feed supplies information to a user-selected device.

20. The method of claim 1, wherein the input that selects the selected content object is a spoken command from the user.

21. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 19.

22. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 20.

24. The method of claim 1 wherein determining that the selected content object is associated with the particular entity involves parsing an RSS feed associated with the selected content item.

25. The method of claim 1 further comprising periodically obtaining additional information from a source associated with the feed and updating the page to display the additional information.

26. The method of claim 1 further comprising:

determining that the selected content object is associated with a plurality of sources;

providing a mechanism for receiving user selection of which sources, of the plurality of sources, to obtain information from; and

wherein creating the information feed comprises creating the information feed based on information from only the sources, of the plurality of sources, that were selected using the mechanism.

27. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 24.

28. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 25.

29. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 26.

13. A server comprising:

one or more processors;

memory operatively coupled to the one or more processors;

sequences of instructions stored in the memory;

wherein the sequences of instructions include instructions for adding, to a page, information items from an information feed that contains information about a particular entity;

wherein the sequences of instructions include instructions for;

a content manager configured to track content information and metadata related to a user, wherein the content information indicates one or more content objects, wherein each content object of the one or more content objects corresponds directly or indirectly to at least one information source from which an information feed may be derived;

a content analyzer configured to;

receive information, from the content manager, that indicates a selected content object from the one or more content objects,

determine that the selected content object is associated with the particular entity,

determine one or more information sources that contain information about the particular entity;

a registration manager configured to create the information feed for the particular entity based, at least in part, on information items from the one or more information sources; and

a display information manager configured to modify the page to cause the page to display one or more of the information items from the information feed.

14. The server of claim 13, wherein the particular entity is one of a person, place, thing, organization, association, location, business, event, object, vehicle, device, appliance, tag, label, link, date, time, or time period.

15. The server of claim 13, wherein:

displaying the one or more content objects includes, in response to receiving a search query, displaying the one or more content objects as search results of the search query;

the server provides a mechanism that enables user selection of individual content objects from among the search results; and

the selected content object is a search result that was selected using the mechanism.

16. The server of claim 13, wherein

the selected content object is a non-feed enabled information object;

and

the registration manager is further configured to update the information feed by periodically fetching data from a data source that corresponds to the non-feed enabled information object, parsing the resulting data, and applying metadata wrappers.

17. The server of claim 13, wherein the user selects the selected content object through activation of an icon.

18. The server of claim 13, wherein a query manager tracks search query information and tracks metadata from one or more search histories of the user.

23. The server of claim 13, wherein the information that indicates the selected content object is a spoken command from the user.