Apparatus of playing casino game

• US 8,140,626 B2
• Filed: 03/19/2009
• Issued: 03/20/2012
• Est. Priority Date: 09/12/2008
• Status: Active Grant

• Current Assignee: Square Enix Incorporated (Square Enix Holdings Co., Ltd.)
• Original Assignee: Square Enix Incorporated (Square Enix Holdings Co., Ltd.)
• Inventors: Fujimoto, Yoshinari
• Primary Examiner(s): Feild, Lynn
• Assistant Examiner(s): Pollack, Melvin H
• Application Number:
  US12/407,245
• Publication Number:
  US 20100069157A1
• Time in Patent Office: 1,097 Days
• Field of Search: 709/205
• US Class Current: 709/205
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players

Abstract

An apparatus of playing casino game has presentation means for presenting an affiliate advertisement, control means for transmitting personal information of users to a sever of the affiliate advertisement and obtaining a point which is compensation, execution means for getting a user to execute a casino game with the point as stakes, means for searching and extracting an advertisement to which a user can respond out of the affiliate advertisements when the point becomes a predetermined value or lower during execution of the game, and means for instructing to collectively transmit personal information of a user regarding all extracted affiliate advertisements.

Claims

1. Apparatus of playing casino game which connects with two or more terminal devices for respective users and two or more advertiser servers that provide affiliate advertisements through a public communication line, comprising:

personal information storing means for storing personal information of said user;

personal information interface means in which said personal information of said users requested by said advertiser of said affiliate advertisement are stored;

means for presenting affiliate advertisement of said advertiser server to a user who operates said terminal device on said apparatus of playing casino game;

point control means for sending personal information of said user to said advertiser server of said affiliate advertisement which is presented by said apparatus of playing casino game, which is selected by said user through an operation of said terminal device, and for giving a point received from said advertiser server as compensation to said user who selected said affiliate advertisement and storing an point obtained by accumulating given points in a predetermined memory as an obtained point for each user;

casino game execution means for getting said user to play a casino game in such a way that casino game program is executed on said apparatus of playing casino game according to an instruction of said user through said terminal device or said casino game program downloaded into said terminal device is executed by said terminal device with at least a part of said obtained point as stakes;

point update means for subtracting a value of a stake of said user that was consumed at the time of execution of said casino game from a value of obtained point corresponding thereto in said memory;

means for receiving a questionnaire response request signal that receives questionnaire response request signals from said terminal of said user or means for automatic generation of a questionnaire response request signal that automatically generates signals for requesting a response to said questionnaire if a value of the obtained point of said user in said memory is a predetermined value or lower;

search means through which if said questionnaire response request signal is received by said means for receiving said questionnaire response request signal or is generated by said means for automatic generation of said questionnaire response request signal, said personal information of said user stored in said personal information storing means for whom said questionnaire response request signal was received or generated and said personal information of said user requested by said advertiser of said affiliate advertisement that is stored in said personal information interface means are checked and said affiliate advertisement fit for both is searched as an affiliate advertisement to which said user can respond; and

collective transmission instructing means, for instructing said point control means to collectively transmit said personal information of said user to said advertiser servers of said affiliate advertisements for all extracted affiliate advertisements.

2. The apparatus of playing casino game according to claim 1, said search means further having:

means for producing an affiliate advertisement selection picture so as be selectable by said user from searched and extracted affiliate advertisements after searching and extracting said affiliate advertisements to which said user can respond and sending said picture to said terminal device of said user; and

selection signal receiving means for receiving a selection signal which shows selection result of said affiliate advertisement according to said affiliate advertisement selection picture, which is sent from said terminal device of said user to said apparatus of playing casino game;

whereby said collective transmission instructing means deals with said affiliate advertisement selected by said selection signal as said all extracted affiliate advertisements.