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Movie advertising playback techniques

  • US 8,141,111 B2
  • Filed: 02/27/2007
  • Issued: 03/20/2012
  • Est. Priority Date: 05/23/2005
  • Status: Active Grant
First Claim
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1. A method for ensuring that an ad in a movie is viewed by a viewer, comprising:

  • receiving at a server computer communicatively coupled to a device associated with the viewer, when the viewer is at a selected point in playback of the movie, a skip command from the viewer to omit playback of a portion of the movie that includes the ad,moving the ad from the omitted portion of the movie to a portion subsequent to the omitted portion, andresuming playback after the omitted portion and prior to the position of the moved ad.

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