System and method for telephone directory advertising

• US 8,144,848 B2
• Filed: 06/27/2007
• Issued: 03/27/2012
• Est. Priority Date: 06/27/2007
• Status: Active Grant

• Current Assignee: AT&T Knowledge Ventures, L.P. (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Douglas, Bonnie, Giannattasio, Frank, O'Brien, Debra, Trusler, Erik
• Primary Examiner(s): SMITH, CREIGHTON H
• Application Number:
  US11/769,578
• Publication Number:
  US 20090003567A1
• Time in Patent Office: 1,735 Days
• Field of Search: 379/114.13, 379/114.05, 705/14, 705/26
• US Class Current: 379/114.13
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0274 Split fees

Abstract

A directory advertising system includes a user interface module, a database, and a control module. The user interface module displays a special telephone number for an advertiser in a directory advertisement. The database stores the directory advertisement, the special telephone number, and a maximum amount to be charged to the advertiser. The control module decrements the amount stored in the database when the special telephone number is dialed and deactivates the special telephone number when the amount reaches a predetermined level.

Claims

1. A directory advertising system comprising:

a user interface module operably configured to display a special telephone number in a directory advertisement;

a database in communication with the user interface module, the database operably configured to store the directory advertisement, the special telephone number, and a maximum amount to be charged; and

a control module in communication with the user interface module and the database, the control module operably configured to decrement the amount stored in the database when the special telephone number is dialed and to deactivate the special telephone number when the amount reaches a predetermined level, wherein a user is provided with a message indicating that the special telephone number is not currently available when the special telephone number is dialed after the special telephone number has been deactivated.

2. The directory advertising system of claim 1 wherein the user interface no longer displays the directory advertisement when the amount reaches the predetermined level.

3. The directory advertising system of claim 1 wherein the predetermined level is zero.

4. The directory advertising system of claim 1 wherein the maximum amount may be replenished.

5. The directory advertising system of claim 4 wherein the special telephone number is reactivated and the directory advertisement is displayed when the maximum amount is replenished.

6. The directory advertising system of claim 1 wherein the user interface module is an internet page.

7. A method of advertising, comprising:

displaying a special telephone number for an advertiser;

setting a maximum amount to be charged to the advertiser;

decrementing the amount when the special telephone number is dialed; and

deactivating the special telephone number when the amount reaches a predetermined level, wherein a user is provided with a message indicating that the special telephone number is not currently available when the special telephone number is dialed after the special telephone number has been deactivated.

8. The method of claim 7 wherein a directory advertisement associated with the special telephone number is not displayed when the amount reaches the predetermined level.

9. The method of claim 7 wherein the predetermined level is zero.

10. The method of claim 7 wherein the maximum amount may be replenished.

11. The method of claim 10 wherein the special telephone number is reactivated when the maximum amount is replenished.

12. The method of claim 7 further comprising:

recording when the amount reaches the predetermined level.

13. The method of claim 7 wherein the special telephone number is displayed on an internet page.

14. A non-transitory computer readable medium comprising a plurality of instructions to manipulate a processor, the plurality of instructions comprising:

instructions to display a special telephone number for an advertiser;

instructions to set a maximum amount to be charged to the advertiser;

instructions to decrement the amount when the special telephone number is dialed; and

instructions to deactivate the special telephone number when the amount reaches a predetermined level, wherein a user is provided with a message indicating that the special telephone number is not currently available when the special telephone number is dialed after the special telephone number has been deactivated.

15. The non-transitory computer readable medium of claim 14 wherein a directory advertisement associated with the special telephone number is no longer displayed when the amount reaches the predetermined level.

16. The non-transitory computer readable medium of claim 15 wherein the predetermined level is zero.

17. The non-transitory computer readable medium of claim 15 wherein the special telephone number may be reactivated and the directory advertisement redisplayed when the maximum amount is replenished.

18. The non-transitory computer readable medium of claim 14 wherein the maximum amount may be changed.

19. The non-transitory computer readable medium of claim 14 wherein the special telephone number is displayed on an internet page.

20. The non-transitory computer readable medium of claim 14 wherein the maximum amount to be charged to the advertiser is set annually.