System for a multi-media tool bar with advertisements
First Claim
1. A method of generating advertising revenue from advertisements displayed on users'"'"' computers, each user'"'"'s computer having a computer display able to provide a graphical user interface, data storage and being accessible to the Internet, the method comprising:
- i) pushing a tool bar to the user'"'"'s interface by an action that is not initiated by the user;
ii) assigning a first-time user a unique identification;
iii) storing said unique identification in said data storage of said first-time user'"'"'s computer;
iv) storing a user profile including information provided by the user or other data captured about the user'"'"'s prior behaviour in association with said unique identification;
v) each subsequent time said first-time user activates said tool bar, retrieving said first-time user'"'"'s unique identification from said data storage and passing said unique identification to a Common Gateway Interface (CGI) on an advertising server;
vi) said advertising server running a CGI that returns advertising content to said tool bar in response to said unique identification and said associated user profile;
vii) said toolbar displaying said advertising content; and
viii) providing an incentive to maintain the tool bar on the user'"'"'s interface;
wherein said tool bar is adapted to communicate advertisements.
1 Assignment
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Accused Products
Abstract
A system comprised of a Tool Bar equipped with the ability to: a) encrypt emails that are sent to computer users who must download and maintain a copy of the Tool Bar to receive the encryption keys needed to decrypt emails; b) display Advertisements in an area of the Tool Bar designed to support text, graphics and video advertisements; c) display various multi-media sessions that allow the user to watch Internet videos, listen to Internet music, read RSS content and engage in other Internet media applications; d) carry out a process by which the computer user can install the Tool Bar in a number of computer applications. e) carry out a process by which the video, radio and RSS functions of the Tool Bar can be continuously viewed as the user moves between software applications.
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Citations
13 Claims
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1. A method of generating advertising revenue from advertisements displayed on users'"'"' computers, each user'"'"'s computer having a computer display able to provide a graphical user interface, data storage and being accessible to the Internet, the method comprising:
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i) pushing a tool bar to the user'"'"'s interface by an action that is not initiated by the user; ii) assigning a first-time user a unique identification; iii) storing said unique identification in said data storage of said first-time user'"'"'s computer; iv) storing a user profile including information provided by the user or other data captured about the user'"'"'s prior behaviour in association with said unique identification; v) each subsequent time said first-time user activates said tool bar, retrieving said first-time user'"'"'s unique identification from said data storage and passing said unique identification to a Common Gateway Interface (CGI) on an advertising server; vi) said advertising server running a CGI that returns advertising content to said tool bar in response to said unique identification and said associated user profile; vii) said toolbar displaying said advertising content; and viii) providing an incentive to maintain the tool bar on the user'"'"'s interface; wherein said tool bar is adapted to communicate advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification