Request for information related to broadcast network content

• US 8,146,126 B2
• Filed: 05/18/2009
• Issued: 03/27/2012
• Est. Priority Date: 02/01/2007
• Status: Active Grant

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: Wilson, Daniel C., Downey, David, Anderson, Bruce J.
• Primary Examiner(s): Featherstone, Mark D
• Application Number:
  US12/467,890
• Publication Number:
  US 20090288109A1
• Time in Patent Office: 1,044 Days
• Field of Search: None
• US Class Current: 725/109
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user'"'"'s verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user'"'"'s verified asset consumption.

Claims

1. A method for use in providing information to users of a broadcast network, comprising the steps of:

providing a targeted asset system in connection with said broadcast network, wherein assets are targeted to said users of said broadcast network by matching target parameters of an asset to classification parameters of said users;

providing a network bridging system of one or more processors in communication with a broadcast network structure separate from a user equipment device, and in communication with a data network structure at a remote location separate from said broadcast network structure and said user equipment device, for receiving information from said user equipment device via first pathway connecting said user equipment device and said broadcast network structure, and for outputting information to a data network terminal, such as a computer or data enabled mobile device, via a second pathway interconnecting said data network structure and said data network terminal such as a computer or data enabled mobile device;

receiving, at said network bridging system via said first pathway, from a user equipment device of said broadcast network, request information regarding an indication of interest specific to a broadcast network user, said indication being associated with an input entered by said network user in connection with delivery of first broadcast content to said network user via said user equipment device;

receiving, at said network bridging system, information identifying said user'"'"'s preferences for receiving follow-on information from content providers, said preferences including one or more preferred communication modes for receiving said follow-on information and data network address information pertaining to said data network terminal, and storing said user'"'"'s preferences in a preference data structure where the user'"'"'s preferences are indexed in relation to information contained in said input entered by said network user such that said preference can be accessed in response to said input entered by said network user;

using a data structure for making an association of said request information to a first information provider; and

based on said association, and free from interruption of said delivery of said first broadcast content to said network user, providing information of said first information provider from said remote location to said broadcast network user via said one or more preferred communication modes and via said second pathway connecting said data network structure and said data network terminal.

2. A method as set forth in claim 1, wherein said broadcast network comprises a cable television network and said step of receiving comprises processing a communication from a set top box based on an input from a remote control.

3. A method as set forth in claim 1, wherein said request information identifies a time of said input and a content stream of said first broadcast content.

4. A method as set forth in claim 1, wherein said request information identifies said first broadcast content.

5. A method as set forth in claim 1, wherein said step of providing comprises delivering said information to said network user.

6. A method as set forth in claim 1, wherein said step of providing information comprises forwarding information regarding said request to an agent for contacting said broadcast network user on behalf of said first information provider.

7. A method as set forth in claim 1, wherein said user equipment device is associated with multiple users and said method further comprises:

operating a classifier to analyze a stream of inputs to said user equipment device to identify said broadcast network user associated with said indication of interest from among said multiple users.

8. A method as set forth in claim 1, wherein said first broadcast content is an advertisement.

9. A method as set forth in claim 1, wherein said targeted asset system is a targeted advertising system and said first broadcast content is an advertisement targeted to said broadcast network user.

10. A method as set forth in claim 1, further comprising the step of receiving, from said user equipment device of said broadcast network, one or more signals regarding a consumption status of said first broadcast content.

11. A method as set forth in claim 2, wherein said remote control is a multi-purpose remote control.

12. A method as set forth in claim 5, wherein said information is delivered to said network user via a communications network different than said broadcast network.

13. A method as set forth in claim 12, wherein said one or more preferred communication modes are selected from a group of available communication modes including at least said broadcast network, access through a web-portal, and e-mail.

14. A method as set forth in claim 8, wherein said advertisement is delivered during a break in programming.

15. A method as set forth in claim 10, wherein said first broadcast content is an advertisement targeted to said broadcast network user.

16. A method as set forth in claim 10, further comprising the steps of:

establishing a rewards account for said broadcast network user; and

crediting value to said rewards account based on one of said indication of interest specific to said broadcast network user or said consumption status of said first broadcast content.

17. A method as set forth in claim 10, wherein said consumption status of said first broadcast content comprises information regarding non-consumed first broadcast content, and further comprising the step of adjusting a billing value based at least in part on said non-consumed first broadcast content.

18. A method as set forth in claim 10, further comprising the step of collecting, via a platform of said broadcast network, consumer behavior information associated with said network user.

19. A method as set forth in claim 18, wherein said consumer behavior information comprises information relating to purchasing decisions made by said network user.

20. A method as set forth in claim 18, further comprising the step of crediting value to said rewards account based on said consumer behavior information.

21. A method as set forth in claim 18, further comprising the step of correlating, via said platform of said broadcast network, said consumer behavior information with one of said indication of interest specific to said broadcast network user or said consumption status of said first broadcast content.

22. An apparatus for use in providing information to users of a broadcast network, comprising:

a network bridging system of one or more processors in communication with a broadcast network structure separate from a user equipment device, and in communication with a data network structure at a remote location separate from said broadcast network structure and said user equipment device, for receiving information from said user equipment device via first pathway connecting said user equipment device and said broadcast network structure, and for outputting information to a data network terminal via a second pathway interconnecting said data network structure and said data network terminal;

a first data structure associated with said network bridging system, for receiving preference information regarding one or more preferred communication modes of a user of a broadcast network and data network address information pertaining to said data network terminal and storing said user'"'"'s preferences in a preference data structure where the user'"'"'s preferences are indexed in relation to information contained in said input entered by said network user such that said preference can be accessed in response to said input entered by said network user;

a second data structure for receiving, via a first path from a user equipment device of said broadcast network, request information regarding an input from said broadcast network user, said input being associated with delivery of first broadcast content to said broadcast network user via said user equipment device; and

one or more processors operative for;

making an identification of said request information to a first information provider;

based on said preferred communication modes of said broadcast network user, determining a second network device to receive information of said first information provider; and

based on said making said identification and said determining said second network device, and free from interruption of said delivery of said first broadcast content to said broadcast network user, outputting said information of said first information provider from a remote location to said second network device via a second path, wherein said second network device is different than said user equipment device and said second path is separate from said user equipment device.

23. An apparatus as set forth in claim 22, wherein said request information identifies said first broadcast content.

24. An apparatus as set forth in claim 22, wherein said information of said first information provider is output to said second network device via a communications network different than said broadcast network.

25. An apparatus as set forth in claim 22, wherein said preferred communication modes are selected from a group of available communication modes including access through a web-portal, and e-mail.

26. An apparatus as set forth in claim 22, wherein said first broadcast content is an advertisement.

27. An apparatus as set forth in claim 22 wherein said data structure is configured to receive, from said user equipment device of said broadcast network, one or more signals regarding a consumption status of said first broadcast content.

28. An apparatus as set forth in claim 27, further comprising a rewards platform for establishing a rewards account for said broadcast network user, wherein value is credited to said rewards account based on one of said consumption status of said first broadcast content or said input from said broadcast network user.

29. An apparatus as set forth in claim 28, further comprising a request for information platform for collecting consumer behavior information associated with said broadcast network user.

30. An apparatus as set forth in claim 29, wherein value is credited to said rewards account based on said consumer behavior information.

31. An apparatus as set forth in claim 29, wherein said request for information platform includes a processor operative to correlate said consumer behavior information with one of said consumption status of said first broadcast content or said input from said broadcast network user.