System and method for network transport service relying on call induced targeted media

• US 8,149,827 B1
• Filed: 09/30/2008
• Issued: 04/03/2012
• Est. Priority Date: 09/30/2008
• Status: Expired due to Fees

• Current Assignee: EnVid Technologies LLC
• Original Assignee: EnVid Technologies LLC
• Inventors: Edelhaus, Simon, V K, Sanal Kumar
• Primary Examiner(s): Ton, Dang
• Assistant Examiner(s): KAMARA, MOHAMED A
• Application Number:
  US12/241,575
• Time in Patent Office: 1,281 Days
• Field of Search: 370/389, 379/114.12, 455/412.2, 705/14
• US Class Current: 370/389
• CPC Class Codes: H04M 2203/158 Call-type dependent routing route determination based on the nature of the carried application in packet switching networks H04L45/306
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/42102 Making use of the called party identifier
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A telecommunication appliance serves a large user base via an interface to a universal registration database having access to a set of transport mediums applicable to each user. A media database operates in conjunction with the appliance for identifying the user and providing targeted media to the user during a connection interval commonly referred to as the “ringback” period while a connection supporting the requested communication is completed. The universal identifier indexes alternate transport mediums available to the user based on entries in the universal database, and determines a lower cost (or no cost) transport. In lieu of the convention ringback, the initiating user receives targeted media referenced from the media database and responds to it while the communication is completed. The targeted media is provided as a fee based service to media provides (advertisers), therefore injecting revenue for supporting the service without requiring a fee from the invoking users. The user identification also enables a slew of value added services such as secure login to various databases and secure billing and payment.

Claims

1. A method of providing a communication service comprising:

receiving an outgoing communication from an initiating user;

identifying user attributes corresponding to the initiating user;

determining, from the outgoing communication, a destination for the communication, the destination indicative of an intended recipient;

identifying, based on device information in the identified user attributes and the intended recipient, at least one transport service available on behalf of the initiating user for transporting the outgoing communication;

matching the identified device information from the user attributes corresponding to the initiating user with user attributes of the recipient;

computing, from the matching, a transport service for completing the communication, the transport service providing a communication medium accessible to both the initiating user and the intended recipient;

prior to completing the communication using the identified transport service, selecting, based on the user attributes, targeted media for delivery to the initiating user, further including;

selecting the targeted media from a media database based on an anticipated responsiveness of the initiating user, the anticipated responsiveness including goods and services for which the user is deemed to be likely to undertake based on circumstances computed from origination of the message, the circumstances include at least one of location, recent messages, user income and recent purchases;

selecting the targeted media during a connection interval while accessing the identified transport service, the selection performed using media rules based on at least one of a location or demographics of the initiating user; and

transmitting the selected targeted media to the initiating user as a revenue based service provided to advertisers by sending the selected targeted media to the initiating user before completing the communication, further comprising;

retrieving the user attributes corresponding to the initiating user from a user registration database;

indexing, based on the retrieved user attributes, the media database to identify at least one record indicative of the anticipated responsiveness of the user; and

computing a correlation between the user attributes and media entries in the media database;

identifying media entries having a high correlation as the targeted media for delivery to the initiating user;

presenting the identified media entries to the initiating user, the media entries including interactive response prompts; and

receiving, responsive to the media entries, user input indicative of successive media entries.

2. The method of claim 1 wherein the transport service denotes a communication medium for completing the outgoing communication, further comprising

identifying device information in the user attributes corresponding to the intended recipient;

and

transmitting, while computing the transport service, the targeted media to the initiating user, the targeted media provided on behalf of advertisers as a fee based service.

3. The method of claim 2 wherein receiving the outgoing communication further comprises:

intercepting the outgoing communication, the outgoing communication placed on a particular transport service; and

completing the outgoing communication on an alternative transport service, such that the destination of the intended recipient is independent of a transport service invoked by the initiating user for transporting the outgoing communication, the communication being completed on the alternative transport service.

4. The method of claim 3 wherein intercepting further comprises:

identifying an interception point, the interception point being a switching point disposed for intercepting the outgoing communication prior to incurring fees from the invoked transport service; and

invoking an alternate network for providing the identified transport service, the invoked alternate network providing the transport service and the targeted media, the targeted media provided as a revenue generator supporting invocation of the alternate network.

5. The method of claim 1 further comprising:

providing an overriding option to the initiating user, the overriding option suppressing transmission of the targeted media; and

collecting a fee from the user in return for the overriding option to avoid receiving the targeted media.

6. The method of claim 1 wherein the targeted media emanates from a social networking website, further comprising:

identifying a social networking site corresponding to the identified recipient;

retrieving, from a personal greeting repository at the social networking website, recipient specific entries, the recipient specific entries responsive to realtime updates from the recipient;

selecting, as the targeted media for providing to the initiating user, the recipient specific entries posted by the recipient.

7. The method of claim 1 wherein the connection interval corresponds to a ringback, the media selections replacing a ringback tone delivered during the ringback.

8. The method of claim 2 further comprising referencing a user repository, the user repository storing user attributes for a plurality of users, the user attributes applicable to a plurality of different transport mediums for a particular user, the user repository including initiator attributes corresponding to the user attributes of the initiating user and recipient attributes corresponding to the user attributes of the intended recipient.

9. The method of claim 1 further comprising deploying a plurality of switching devices, each of the switching devices interfacing with a public transport network proximate to the users, each of the switching devices having an interface to a media database for identifying targeted media and an interface to the user repository for identifying user attributes corresponding to the initiating user and the recipient user.

10. The method of claim 1 wherein selecting the targeted media further comprises:

retrieving user attributes indicative of demographics of the user; and

invoking media rules correlating the retrieved user attributes to media selections of interest based on the demographics of the user.

14. The method of claim 1 further comprising identifying a universal identifier for identifying the user attributes and transport services available to the initiating user and the intended recipient, universal identifier.

15. The method of claim 1 wherein matching further comprises selecting an optimal transport service such that the optimal transport service has a lowest resource cost from among transport services common to the initiating user and the intended recipient.

16. The method of claim 1 wherein the user registration database indexes based on a universal identifier for communication between an initiator and recipient, the user registration database providing an underlying infrastructure for matching initiators to recipients.

11. A network switching appliance for providing a communication service comprising:

an interface to a default network for receiving an outgoing communication from an initiating user;

a registration database for identifying user attributes corresponding to the initiating user;

a service selector for determining, from the outgoing communication, a destination for the communication, the destination indicative of an intended recipient, the service selector further identifying, based on device information in the identified user attributes and the intended recipient, at least one transport service available on behalf of the initiating user for transporting the outgoing communication, the identified transport service denoting a communication medium for completing the outgoing communication, the service selector further performing;

identifying device information in user attributes corresponding to the intended recipient

matching the identified device information from the user attributes corresponding to the initiating user with the identified device information of the intended recipient; and

computing, from the matching, a transport service for completing the communication, the transport service providing a communication medium accessible to both the initiating user and the intended recipient; and

a media interface to a media database, the media interface responsive to media rules for selecting, prior to completing the communication using the identified transport service, based on the user attributes, targeted media for delivery to the initiating user, selecting further comprising selecting the targeted media from the media database based on an anticipated responsiveness of the initiating user, the anticipated responsiveness including goods and services for which the user is deemed to be likely to undertake based on circumstances computed from origination of the message, the circumstances including at least one of location, recent messages, user income, or recent purchases,

the media rules defining selection of the targeted media during a connection interval while accessing the identified transport service, the selection performed;

using media rules based on circumstances computed from origination of the message, and

sending the selected targeted media to the initiating user before completing the communication;

the media rules further configured for;

retrieving user attributes corresponding to the initiating user from a user registration database;

indexing, based on the retrieved user attributes, the media database to identify at least one record indicative of the anticipated responsiveness of the user; and

computing a correlation between the user attributes and media entries in the media database; and

identifying media entries having a high correlation as the targeted media for delivery to the initiating user.

12. The network appliance of claim 11 wherein selecting the targeted media further comprises:

retrieving user attributes indicative of demographics of the user; and

invoking media rules correlating the retrieved user attributes to media selections of interest based on the demographics of the user.

13. A computer program product on a non-transitory computer readable storage medium including a set of processor based instructions that, when executed by a processor in a computer responsive to the instructions, cause the computer to perform a method of providing communications services, comprising:

receiving an outgoing communication from an initiating user;

identifying user attributes corresponding to the initiating user;

determining, from the outgoing communication, a destination for the communication, the destination indicative of an intended recipient;

identifying, based on device information in the identified user attributes and the intended recipient, at least one transport service available on behalf of the initiating user for transporting the outgoing communication;

matching the identified device information from the user attributes corresponding to the initiating user with user attributes of the recipient;

computing, from the matching, a transport service for completing the communication, the transport service providing a communication medium accessible to both the initiating user and the intended recipient;

prior to completing the communication using the identified transport service, selecting, based on the user attributes, targeted media for delivery to the initiating user;

further comprising, during a connection interval defined by intercepting the communication and completing the communication;

retrieving the user attributes corresponding to the initiating user;

indexing a repository of targeted media to retrieve media selections corresponding to the user attributes, indexing the repository of targeted media further including;

identifying computed attributes and stored attributes, the computed attributes generated upon evaluation and the stored attributes retrieved from the user database; and

authenticating, using the stored attributes, the identify of the initiating user for subsequent payment authorization responsive to the targeted media;

presenting the indexed media selections to the initiating user; and

receiving interactive user selections based on the presented media selections.