Method and apparatus for the identification of products displayed in media programs
First Claim
Patent Images
1. A method of making a product publicized in a visual media available to a consumer for purchase via a web-site, the method comprising the steps of:
- assigning, upon the publication or airing of the visual media, a first identifying marker to a still image corresponding to the product'"'"'s publication in the visual media to identify at least one publication reference of the visual media in which the product is published;
assigning a second identifying marker to identify the time and place of the publication of the visual media in which the product is published;
receiving, from a “
BeamBack”
device, a transmission of a signal corresponding to a “
screen grab”
of the still image of the product in the visual media;
retrieving, in response to the transmission of the signal, the second identifying marker by means of the “
BeamBack”
device;
linking, upon the publication or airing of the visual media and the retrieval of the second identifying marker by the “
BeamBack”
device, the first identifying marker and the second identifying marker together to identify the product; and
displaying the identified product on the web-site, wherein the identified product is made available for purchase via the web-site.
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Abstract
A method and apparatus for the identification of products in a media program and making such products available for consumer purchase is presented. A consumer utilizes a “BeamBack” device to initiate a “screen grab” and thereby express interest in a placed and/or advertised product. An identifying marker is transmitted in response to the consumer'"'"'s interest to a product web-site, where still images of the product are displayed upon linking of the identifying marker to another marker identifying the still image. The identifying marker can be transmitted to the consumer'"'"'s “BeamBack” device, computer, or web-page or directly to the product'"'"'s web-site.
16 Citations
9 Claims
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1. A method of making a product publicized in a visual media available to a consumer for purchase via a web-site, the method comprising the steps of:
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assigning, upon the publication or airing of the visual media, a first identifying marker to a still image corresponding to the product'"'"'s publication in the visual media to identify at least one publication reference of the visual media in which the product is published; assigning a second identifying marker to identify the time and place of the publication of the visual media in which the product is published; receiving, from a “
BeamBack”
device, a transmission of a signal corresponding to a “
screen grab”
of the still image of the product in the visual media;retrieving, in response to the transmission of the signal, the second identifying marker by means of the “
BeamBack”
device;linking, upon the publication or airing of the visual media and the retrieval of the second identifying marker by the “
BeamBack”
device, the first identifying marker and the second identifying marker together to identify the product; anddisplaying the identified product on the web-site, wherein the identified product is made available for purchase via the web-site. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus for making a product publicized in a visual media available to a consumer for purchase via a web-site, the apparatus comprising:
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a physical “
BeamBack”
device configured to transmit a signal corresponding to a “
screen grab”
of a still image of the publicized product in the visual media; andan interface configured to receive the signal transmitted by the “
BeamBack”
device,wherein a first identifying marker is assigned upon the publication or airing of the visual media to the still image corresponding to the product'"'"'s publication in the visual media to identify at least one publication reference of the visual media in which the product is published, and a second identifying marker is assigned to identify the time and place of publication of the visual media in which the product is published; wherein the second identifying marker is assigned upon reception of the signal transmitted by the “
BeamBack”
device;wherein the “
BeamBack”
device is further configured to retrieve the second identifying marker;wherein upon the publication or airing of the visual media and the subsequent retrieval of the second identifying marker by the “
BeamBack”
device, the second identifying marker is linked to the first identifying marker to identify the product shown in the still image, andwherein the product shown in the still image of the publicized product is displayed and made available for purchase on a web-site on the basis of the first and second identifying markers. - View Dependent Claims (8, 9)
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Specification
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Current AssigneeBrown, Gadge
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Original AssigneeBrown, Gadge
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InventorsBrown, Gadge
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Primary Examiner(s)Misiaszek, Michael
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Application NumberUS11/524,338Publication NumberTime in Patent Office2,022 DaysField of Search705/26, 705/27, 705 261- 272, 725 1- 8, 725/60US Class Current705/27.2CPC Class CodesG06Q 30/02 Marketing; Price estimation...G06Q 30/0601 Electronic shopping [e-shop...G06Q 30/0641 Shopping interfacesG06Q 30/0643 Graphical representation of...
