Method, device, and computer program product for targeting media for storage to a communications device

• US 8,150,845 B2
• Filed: 03/18/2010
• Issued: 04/03/2012
• Est. Priority Date: 02/07/2007
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.), Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Weaver, Timothy H.
• Primary Examiner(s): Le, Uyen T.
• Application Number:
  US12/726,441
• Publication Number:
  US 20100185613A1
• Time in Patent Office: 747 Days
• Field of Search: None
• US Class Current: 707/732
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods, devices, and products are provided for targeting media. Descriptive information is received that describes media. The descriptive information is compared to a stored set of user-defined criteria. If the descriptive information contains any criterion, the media is stored in memory, and the stored media is targeted to a user'"'"'s communications device.

Claims

1. A method for targeting media for a communication device of a user, comprising:

comparing descriptive information describing media to stored user-defined criteria, the user-defined criteria comprising keywords provided by the user;

determining that keywords of the user-defined criteria are a match to the descriptive information of the media, wherein the descriptive information of the media is to contain a predetermined number of different keyword matches to the keywords provided by the user; and

storing the media.

2. The method of claim 1, further comprising responsive to the match being determined to contain the predetermined number of keyword matches, determining whether the match should be excluded based on exclusion rules for the media.

3. The method of claim 2, wherein storing the media is responsive to the match not being excluded.

4. The method of claim 1, further comprising providing information describing a frequency of presentation of the stored media.

5. The method of claim 1, further comprising providing information describing a time of presentation of the stored media.

6. The method of claim 1, further comprising providing information describing a preceding content that precedes presentation of the stored media.

7. The method of claim 1, further comprising providing information describing a subsequent content that follows presentation of the stored media.

8. The method of claim 1, wherein the user-defined criteria further comprises:

graphical symbols, visual symbols, pictures, and audio content.

9. The method of claim 1, wherein the descriptive information is in at least one of a header and a file.

10. The method of claim 1, further comprising sending information describing demographic information describing the user.

11. The method of claim 1, wherein the media comprises at least one of movies, music, advertisements, and images.

12. The method of claim 1, further comprising requiring the descriptive information of the media to contain the predetermined number of different keyword matches to the keywords provided by the user before storing the media.

13. A device for targeting media, comprising:

a processor functionally coupled to memory, the processor being responsive to computer-executable instructions contained in the program and operative for;

comparing descriptive information describing media to stored user-defined criteria, the user-defined criteria comprising keywords provided by the user;

determining that keywords of the user-defined criteria are a match to the descriptive information of the media, wherein the descriptive information of the media is to contain a predetermined number of different keyword matches to the keywords provided by the user; and

storing the media.

14. The device of claim 13, further comprising requiring the descriptive information of the media to contain the predetermined number of different keyword matches to the keywords provided by the user before storing the media.

15. The device of claim 13, further comprising responsive to the match being determined to contain the predetermined number of keyword matches, determining whether the match should be excluded based on exclusion rules for the media.

16. The device of claim 15, wherein storing the media is responsive to the match not being excluded.

17. A computer program product embodied on a computer readable medium, the computer program product including instructions for causing a computer to execute a method for targeting media, comprising:

comparing descriptive information describing media to stored user-defined criteria, the user-defined criteria comprising keywords provided by the user;

determining that keywords of the user-defined criteria are a match to the descriptive information of the media, wherein the descriptive information of the media is to contain a predetermined number of different keyword matches to the keywords provided by the user; and

storing the media.

18. The computer program product of claim 17, further comprising requiring the descriptive information of the media to contain the predetermined number of different keyword matches to the keywords provided by the user before storing the media.

19. The computer program product of claim 17, further comprising responsive to the match being determined to contain the predetermined number of keyword matches, determining whether the match should be excluded based on exclusion rules for the media.

20. The computer program product of claim 19, wherein storing the media is responsive to the match not being excluded.