Queue based advertisement scheduling and sales

• US 8,151,295 B1
• Filed: 11/14/2000
• Issued: 04/03/2012
• Est. Priority Date: 08/31/2000
• Status: Active Grant

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Flickinger, Gregory C., Schlack, John A., Blasko, John P., Eldering, Charles A.
• Primary Examiner(s): Sheleheda, James R
• Application Number:
  US09/712,790
• Time in Patent Office: 4,158 Days
• Field of Search: 725/32, 725/34, 725/35, 725/42, 725/51
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.

Claims

1. A method of selectively inserting advertisements into a programming stream at different receiving nodes of a communications network, said method comprising:

(a) transmitting the programming stream from a central location to one or more receiving nodes;

(b) storing advertisements at a node of said network, each advertisement being previously matched to one or more subscribers associated with one of said receiving nodes;

(c) storing one or more queues, each of said queues corresponding to a subset of said receiving nodes, said queues comprising an ordered list of advertisement resource locators (ARLs) and a plurality of queue slots, each of said ARLs comprising data disclosing a location of a corresponding advertisement;

(d) selling specific queue slots, wherein the sold specific queue slots at least partially determine the order of the ARLs in said ordered list;

(e) determining, at each of said receiving nodes, one or more intervals in said programming stream within which advertisements may be inserted;

(f) responsive to said determination, retrieving from said queue corresponding to said receiving node one of said ARLs in accordance with said ordered list; and

(g) inserting said advertisement corresponding to said retrieved ARL into said programming stream at said receiving node within said determined one or more intervals.

2. The method of claim 1 wherein said programming stream includes indicators that identify the start of an avail in said programming stream for insertion of an advertisement, wherein step (e) includes detecting said indicators and wherein step (g) includes inserting said advertisement into said avail.

3. The method of claim 2 wherein said indicators further identify a duration of said avail and said ARLs further identify a duration of said corresponding advertisements.

4. The method of claim 2 wherein step (a) includes receiving a plurality of channels of television programming and selecting one of said channels, wherein step (e) includes detecting said avails in said selected channel and wherein step

(g) includes inserting said advertisements into said avails in said selected channel.

5. The method of claim 3 wherein said order of said ARLs in said queue is based at least partially on said duration of said advertisements relative to said duration of avails detected in said stream.

6. The method of claim 3 further comprising:

(h) receiving at said receiving node instructions dictating how to order said ARLs in said queue,

wherein step (c) includes ordering said queue in accordance with said instructions.

7. The method of claim 5 further comprising:

(h) determining at least one characteristic of a viewer of said television programming; and

(i) ordering said queue based at least partially on said at least one characteristic.

8. The method of claim 5, wherein the order of the ARLs in said ordered list is independent of the timing of the determined one or more intervals.

9. The method of claim 7 wherein said at least one characteristic of the viewer is based on the content of the programming stream prior to said interval.

10. The method of claim 1 wherein said queues are stored locally at said receiving nodes to which they correspond.

11. The method of claim 1 wherein step (b) includes storing said advertisements at said receiving node.

12. The method of claim 1 wherein step (d) includes selling the specific queue slots to advertisers.

13. The method of claim 1 wherein step (d) includes selling the specific queue slots based at least partially on a repetition rate within said queue of said sold slots.

14. The method of claim 13 wherein said repetition rate is non-linear.

15. The method of claim 1 further comprising:

(h) recording a portion of said stream for subsequent playback.

16. The method of claim 15 wherein step (g) includes inserting said advertisements into said stream as the stream is being recorded.

17. The method of claim 15 wherein step (g) includes inserting said advertisements into said stream when the stream is played back.

18. The method of claim 15 wherein step (g) includes inserting said advertisements into said stream between the time the stream is recorded and the time the stream is played back.

19. The method of claim 1 wherein the retrieved ARL is not dependent on a selection of a corresponding advertisement.

20. The method of claim 1 wherein the ARLs are not linked to the determined interval until the ARL is retrieved from the queue.

21. The method of claim 1 wherein the order of the ARLs in the ordered list is independent of the substance of the advertisements corresponding to the ARLs in the queue.

22. A method of inserting advertisements into a programming stream in a communications network, the method comprising:

(a) transmitting said programming stream from a central location to one or more receiving nodes;

(b) storing one or more queues at a node of the network, each queue associated with one or more subscribers, each of the queues comprising an ordered list of advertisements and a plurality of queue slots, each advertisement being previously matched to one or more of the subscribers;

(c) identifying a repetition rate specified by an advertiser, wherein the repetition rate represents spacing between queue slots relative to previous queue slots in the queue, and selling specific queue slots to the advertiser based at least partially on the specified repetition rate, wherein the sold specific queue slots at least partially determine the ordered list of the advertisements within the queues;

(d) detecting one or more intervals in said programming stream within which advertisements may be inserted; and

(e) inserting advertisements from the queues into said programming stream within said detected one or more intervals, the advertisements being inserted in accordance with the ordered list.

23. The method of claim 22 wherein the order of the advertisements in the queues is independent of the substance of the programming stream.

24. The method of claim 22 wherein each of the one or more queues is associated with a channel in the programming stream.

25. The method of claim 22 wherein step (a) includes transmitting a plurality of channels within the programming stream and selecting one of said channels, and wherein step (e) includes inserting the advertisements from a queue associated with the selected channel into the detected intervals in the selected channel.

26. The method of claim 22 wherein the queues are stored at the subscriber node.

27. The method of claim 22 wherein the repetition rate is non-linear.

28. The method of claim 22 further comprising:

(f) recording a portion of said programming stream for subsequent playback.

29. The method of claim 28 wherein the advertisements are inserted into said programming stream as the stream is being recorded.

30. The method of claim 28 wherein the advertisements are inserted into said programming stream when the stream is played back.

31. The method of claim 28 wherein the advertisements are inserted into said programming stream between the time the stream is recorded and the time the stream is played back.

32. The method of claim 22 wherein the inserted advertisement is not dependent on a selection of that advertisement.

33. The method of claim 22 wherein the advertisements are not linked to the detected one or more intervals until the advertisement is inserted into the detected intervals.

34. The method of claim 22 wherein the order of the advertisements in the ordered list is independent of the substance of the advertisements in the queue.

35. The method of claim 22, wherein the order of the advertisements in said ordered list is independent of the timing of the detected intervals.

36. The method of claim 22, wherein a purchaser of the sold specific queue slots places his advertisement in a particular one of the sold queue slots.

37. The method of claim 22, wherein the each of the sold specific queue slots has a position within the queue known to the purchaser of the slot at the time of purchase.

38. A method of inserting advertisements into a programming stream in a communications network, the method comprising:

(a) transmitting said programming stream from a central location to one or more receiving nodes;

(b) storing said programming stream at the one or more receiving nodes;

(c) storing one or more queues at a node of the network, each queue associated with one or more subscribers, each of the queues comprising an ordered list of advertisements and a plurality of queue slots, each advertisement being previously matched to one or more of the subscribers;

(d) selling specific queue slots, wherein the sold specific queue slots at least partially determine the ordered list of the advertisements within the queues;

(e) retrieving the stored programming stream from the one or more receiving nodes to create a retrieved programming stream;

(f) detecting one or more intervals in said retrieved programming stream within which advertisements may be inserted; and

(g) inserting advertisements from the queues into said retrieved programming stream within said detected one or more intervals, the advertisements being inserted in accordance with the ordered list.

39. The method of claim 38 wherein the order of the advertisements in the queues is independent of the substance of the programming stream.

40. The method of claim 38 wherein each of the one or more queues is associated with a channel in the programming stream.

41. The method of claim 38 wherein step (a) includes transmitting a plurality of channels within the programming stream and selecting one of said channels, and wherein step (g) includes inserting the advertisements from a queue associated with the selected channel into the detected intervals in the selected channel.

42. The method of claim 38 wherein the queues are stored at the subscriber node.

43. The method of claim 38 wherein the specific queue slots are sold to advertisers.

44. The method of claim 38 wherein the specific queue slots are sold based at least partially on a repetition rate within the queue of the sold specific queue slots.

45. The method of claim 44 wherein the repetition rate is non-linear.

46. The method of claim 38 further comprising:

(h) recording a portion of said programming stream for subsequent playback.

47. The method of claim 46 wherein the advertisements are inserted into said programming stream as the stream is being recorded.

48. The method of claim 46 wherein the advertisements are inserted into said programming stream when the stream is played back.

49. The method of claim 46 wherein the advertisements are inserted into said programming stream between the time the stream is recorded and the time the stream is played back.

50. The method of claim 38 wherein the inserted advertisement is not dependent on a selection of that advertisement.

51. The method of claim 38 wherein the advertisements are not linked to the detected one or more intervals until the advertisement is inserted into the detected intervals.

52. The method of claim 38 wherein the order of the advertisements in the ordered list is independent of the substance of the advertisements in the queue.

53. The method of claim 38, wherein the order of the advertisements in said ordered list is independent of the timing of the detected intervals.

54. A method of inserting advertisements into a programming stream in a communications network, the method comprising:

(a) transmitting said programming stream from a central location to one or more receiving nodes;

(b) storing one or more queues at a node of the network, each queue associated with one or more subscribers and comprising a plurality of queue locations forming an ordered list of advertisements, each advertisement being previously matched to one or more of the subscribers;

(c) selling one or more specific individual queue locations, wherein the sold specific individual queue locations at least partially determine the ordered list of the advertisements within the queues;

(d) detecting one or more intervals in said programming stream within which advertisements may be inserted; and

(e) inserting advertisements from the queues into said programming stream within said detected one or more intervals, the advertisements being inserted in accordance with the ordered list.

55. The method of claim 54, wherein the order of the advertisements in the queues is independent of the substance of the programming stream.

56. The method of claim 54, wherein each of the one or more queues is associated with a specific channel in the programming stream.

57. The method of claim 54, wherein step (a) includes transmitting a plurality of channels within the programming stream and selecting one of said channels, and wherein step (e) includes inserting the advertisements from a queue associated with the selected channel into the detected intervals in the selected channel.

58. The method of claim 54, wherein the specific individual queue locations are sold to advertisers.

59. The method of claim 54, wherein the specific individual queue locations are sold based at least partially on a repetition rate within the queue of the sold individual queue locations.

60. The method of claim 54, wherein the order of the advertisements in the ordered list is independent of the substance of the advertisements in the queue.