System and method for peer-to peer advertising between mobile communication devices
DC CAFCFirst Claim
1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, said intermediary comprising a server adapted to execute a method for providing advertising content from at least one advertiser of a group of advertisers to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:
- obtaining a first profile from the at least one advertiser in the group of advertisers including a set of demographic requirements related to at least one advertiser of a group of advertisers and storing the first profile by the intermediary;
obtaining a second profile from the source communication device including a set of demographic data related to a subscriber and storing the second profile by the intermediary;
deriving a match condition between the first profile and the second profile;
determining if the subscriber is a qualified subscriber based on the match condition;
conditioning a set of subsidy programs based on the match condition;
communicating a subsidy program of the set of subsidy programs to the qualified subscriber;
receiving one or more selections of the at least one advertiser of the group of advertisers and of the chosen subsidy program from the set of subsidy programs;
providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content;
transmitting to the qualified subscriber information for creating a content communication that can be sent from the qualified subscriber to the recipient, the content communication including the endorsement tag;
subsidizing the qualified subscriber according to the chosen subsidy program;
receiving a signal through execution of the endorsement tag to transmit the advertising content; and
,transmitting the advertising content to the recipient.
3 Assignments
Litigations
1 Petition
Accused Products
Abstract
Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.
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Citations
27 Claims
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1. In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, said intermediary comprising a server adapted to execute a method for providing advertising content from at least one advertiser of a group of advertisers to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising:
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obtaining a first profile from the at least one advertiser in the group of advertisers including a set of demographic requirements related to at least one advertiser of a group of advertisers and storing the first profile by the intermediary; obtaining a second profile from the source communication device including a set of demographic data related to a subscriber and storing the second profile by the intermediary; deriving a match condition between the first profile and the second profile; determining if the subscriber is a qualified subscriber based on the match condition; conditioning a set of subsidy programs based on the match condition; communicating a subsidy program of the set of subsidy programs to the qualified subscriber; receiving one or more selections of the at least one advertiser of the group of advertisers and of the chosen subsidy program from the set of subsidy programs; providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content; transmitting to the qualified subscriber information for creating a content communication that can be sent from the qualified subscriber to the recipient, the content communication including the endorsement tag; subsidizing the qualified subscriber according to the chosen subsidy program; receiving a signal through execution of the endorsement tag to transmit the advertising content; and
,transmitting the advertising content to the recipient. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for providing access to an advertisement from an advertiser to a source communication device possessed by a subscriber and distributing the access to the advertisement from the source communication device to a destination communication device possessed by a recipient, wherein the destination communication device is compatible with the source communication device, and the recipient having a relationship to the subscriber, the method being executed by a processor, and comprising the steps of:
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comparing a desired demographic profile to a subscriber demographic profile to derive a match; establishing a bi-lateral endorsement between the subscriber and the advertiser; providing a subsidy program to the subscriber based on the match; sending a token related to the advertisement to an endorsement manager activated on the source communication device; sending, to the source communication device, information that can be used to initiate a communication session between the source communication device and the destination communication device and to transmit a message, including the token, from the source communication device to the destination communication device contemporaneously with the communication session; and recognizing a subsidy, according to the subsidy program, for the subscriber after a termination of the communication session. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A system for a set of advertisers to provide a set of advertising media from a first communication device to a second communication device, associated with a recipient, connected in a communication session, the system providing a subsidy to a qualified subscriber associated with the first communication device, the system comprising:
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an intermediary, supporting a set of subsidy programs, an analysis application, and a website, resident on a computer server; at least one subsidy program, of the set of subsidy programs, being associated with at least one advertiser of the set of advertisers; the intermediary having a processor configured to perform the following steps; determine a set of demographic qualifications from the at least one advertiser of the set of advertisers and store the set of demographic qualifications; communicate a set of advertiser profiles related to the set of advertisers to a potential subscriber via the first communication device, receive a subscriber profile from the potential subscriber and store the subscriber profile; compare the subscriber profile to the set of demographic qualifications to determine a qualified subscriber; determine a bi-lateral endorsement of the qualified subscriber and the at least one advertiser; and
,transmit the set of advertising media to the first communication device; provide an endorsement manager, to the first communication device, the endorsement manager programmed to; transmit at least one advertising media, of the set of advertising media, to the second communication device; transmit a first set of data related to the advertising media to the analysis application; and the intermediary having a processor configured to execute the analysis application, and perform the following steps; conduct an evaluation of the first set of data; determine an amount of the subsidy according to the evaluation; and relate the subsidy to the qualified subscriber. - View Dependent Claims (24, 25, 26, 27)
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Specification