Facilitating bidding on images
First Claim
Patent Images
1. A method comprising:
- receiving, by one or more computers, a reference image;
receiving, by the one or more computers, a bid associated with the reference image, the bid comprising a bid for presenting a sponsored-content item,storing, by the one or more computers, the received bid in association with the reference image and the sponsored-content item; and
receiving a request for an advertisement, the request including a bid image;
in response to the request for the advertisement, using image or object recognition techniques to compare the reference image to the bid image to determine a match confidence level;
comparing the match confidence level to a threshold; and
presenting the sponsored-content item based on the a determination that the match confidence level exceeds the threshold.
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Accused Products
Abstract
Techniques are described for facilitating bidding on images. The techniques may include receiving bids includes presenting a first image and a bid associated with the first image. The first image is similar to a second image for which a bid is to be submitted for presenting sponsored content based on the second image. A bid is received for presenting a sponsored-content item based on the second image. The received bid is stored in association with second image and a sponsored-content item based to be presented based on the bid and the second image.
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Citations
30 Claims
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1. A method comprising:
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receiving, by one or more computers, a reference image; receiving, by the one or more computers, a bid associated with the reference image, the bid comprising a bid for presenting a sponsored-content item, storing, by the one or more computers, the received bid in association with the reference image and the sponsored-content item; and receiving a request for an advertisement, the request including a bid image; in response to the request for the advertisement, using image or object recognition techniques to compare the reference image to the bid image to determine a match confidence level; comparing the match confidence level to a threshold; and presenting the sponsored-content item based on the a determination that the match confidence level exceeds the threshold. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An advertisement targeting system comprising:
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an advertisement receiving unit comprising one or more processors operable to; receive a reference image; receive a bid associated with the reference image, the bid comprising a bid for presenting a sponsored-content item, store the received bid in association with the reference image and the sponsored-content item; and an advertisement selection unit in communication with the advertisement receiving unit, the advertisement selection unit comprising one or more processors operable to; receive a request for an advertisement, the request including a bid image; in response to the request for the advertisement, use an image or object recognition unit to compare the reference image to the bid image to determine a match confidence level; compare the match confidence level to a threshold; and present the sponsored-content item based on a determination that the match confidence level exceeds the threshold. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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22. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to:
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receive a reference image; receive a bid associated with the reference image, the bid comprising a bid for presenting a sponsored-content item, store the received bid in association with the reference image and the sponsored-content item; and receive a request for an advertisement, the request including a bid image; in response to the request for the advertisement, use image or object recognition techniques to compare the reference image to the bid image to determine a match confidence level; compare the match confidence level to a threshold; and present the sponsored-content item based on a determination that the match confidence level exceeds the threshold. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30)
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Specification