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Facilitating bidding on images

  • US 8,156,001 B1
  • Filed: 12/28/2007
  • Issued: 04/10/2012
  • Est. Priority Date: 12/28/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by one or more computers, a reference image;

    receiving, by the one or more computers, a bid associated with the reference image, the bid comprising a bid for presenting a sponsored-content item,storing, by the one or more computers, the received bid in association with the reference image and the sponsored-content item; and

    receiving a request for an advertisement, the request including a bid image;

    in response to the request for the advertisement, using image or object recognition techniques to compare the reference image to the bid image to determine a match confidence level;

    comparing the match confidence level to a threshold; and

    presenting the sponsored-content item based on the a determination that the match confidence level exceeds the threshold.

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