Embedding a media hotspot with a digital media file
First Claim
1. A computer-implemented method for use by a server in communication with a target entity and a user computing device, wherein the server, the target entity, and the user computing device are all located remotely from one another, the method comprising:
- receiving, at the server from the target entity, a demarcation request associated with a digital media content file, the demarcation request comprising an indication of a media hotspot within digital media content of the digital media content file;
creating, at the server, an embedded digital media content file comprising the digital media content having the media hotspot demarcated therein;
receiving, at the server from the target entity, an associating request comprising an indication of a resultant action associated with the media hotspot;
receiving, at the server from the user computing device, a user request to display the digital media content; and
sending, from the server to the user computing device, in response to receiving the user request, the embedded digital media content file and instructions to perform the resultant action upon detection of a user selection of the media hotspot within the digital media content;
wherein the server, the target entity, and the user computing device are all different from one another.
5 Assignments
0 Petitions
Accused Products
Abstract
A computer-related and/or business type method is presented for embedding one or more media hotspots within a digital media file and, in response to interaction from a separate target entity, such as via an associating request, associating one or more resultant actions with the media hotspot(s). In exchange for associating the one or more resultant actions with the media hotspot(s), an interactive media service entity being affiliated with a web site displaying the digital media file and/or a user being affiliated with the digital media file itself is compensated based upon at least one compensation plan.
42 Citations
23 Claims
-
1. A computer-implemented method for use by a server in communication with a target entity and a user computing device, wherein the server, the target entity, and the user computing device are all located remotely from one another, the method comprising:
-
receiving, at the server from the target entity, a demarcation request associated with a digital media content file, the demarcation request comprising an indication of a media hotspot within digital media content of the digital media content file; creating, at the server, an embedded digital media content file comprising the digital media content having the media hotspot demarcated therein; receiving, at the server from the target entity, an associating request comprising an indication of a resultant action associated with the media hotspot; receiving, at the server from the user computing device, a user request to display the digital media content; and sending, from the server to the user computing device, in response to receiving the user request, the embedded digital media content file and instructions to perform the resultant action upon detection of a user selection of the media hotspot within the digital media content; wherein the server, the target entity, and the user computing device are all different from one another. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A system, comprising:
-
a communication mechanism configured to communicate with a target entity and a user computing device via a network, wherein the system, the target entity, and the user computing device are all located remotely from one another; and one or more computing devices configured to; receive, from the target entity via the network, a demarcation request associated with a digital media content file, the demarcation request comprising an indication of a media hotspot within digital media content of the digital media content file; create an embedded digital media content file comprising the digital media content having the media hotspot demarcated therein; receive, from the target entity via the network, an associating request comprising an indication of a resultant action associated with the media hotspot; receive, from the user computing device via the network, a user request to display the digital media content; and send, to the user computing device via the network, in response to receiving the user request, the embedded digital media content file and instructions to perform the resultant action upon detection of a user selection of the media hotspot within the digital media content; wherein the system, the target entity, and the user computing device are all different from one another. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
-
17. A computer readable storage medium having instructions embodied thereon for use by a server in communication with a target entity and a user computing device, wherein the server, the target entity, and the user computing device are all located remotely from one another, the instructions comprising:
-
instructions to receive, at the server from the target entity, a demarcation request associated with a digital media content file, the demarcation request comprising an indication of a media hotspot within digital media content of the digital media content file; instructions to create, at the server, an embedded digital media content file comprising the digital media content having the media hotspot demarcated therein; instructions to receive, at the server from the target entity, an associating request comprising an indication of a resultant action associated with a the media hotspot; instructions to receive, at the server from the user computing device, a user request to display the digital media content; and instructions to send, from the server to the user computing device, in response to receiving the user request, the embedded digital media content file and instructions to perform the resultant action upon detection of a user selection of the media hotspot within the digital media content; wherein the server, the target entity, and the user computing device are all different from one another. - View Dependent Claims (18, 19, 20, 21, 22, 23)
-
Specification