Dynamic presentation of targeted information in a mixed media reality recognition system
First Claim
1. A computer-implemented method for retrieving and generating targeted information, the method comprising:
- receiving an image;
performing, with a computer, document recognition using the image to produce recognized text;
producing a list of relevant topics using the recognized text and user profile information;
producing a list of relevant information using the recognized text and target information;
adjusting a weight of one of the list of relevant information based on user context information, the adjusting of the weight including determining word relevancy by calculating a distance from a center of the image outward using a distance measure; and
comparing the list of relevant topics to the list of relevant information to produce a final list of information.
1 Assignment
0 Petitions
Accused Products
Abstract
A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The weight adjusted relevant topics and relevant ads to a third comparison engine. The third comparison engine compares the weighted relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device.
332 Citations
20 Claims
-
1. A computer-implemented method for retrieving and generating targeted information, the method comprising:
-
receiving an image; performing, with a computer, document recognition using the image to produce recognized text; producing a list of relevant topics using the recognized text and user profile information; producing a list of relevant information using the recognized text and target information; adjusting a weight of one of the list of relevant information based on user context information, the adjusting of the weight including determining word relevancy by calculating a distance from a center of the image outward using a distance measure; and comparing the list of relevant topics to the list of relevant information to produce a final list of information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A computer program product embodied in a non-transitory computer useable medium storing a computer readable program, wherein the computer readable program when executed on a computer causes the computer to:
-
receive an image; perform document recognition using the image to produce recognized text; produce a list of relevant topics using the recognized text and user profile information; produce a list of relevant information using the recognized text and target information; adjust a weight of one of the list of relevant information based on user context information, adjusting the weight including determining word relevancy by calculating a distance from a center of the image outward using a distance measure; and compare the list of relevant topics to the list of relevant information to produce a final list of information. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification