Method and apparatus for providing player incentives

• US 8,157,635 B2
• Filed: 04/30/2009
• Issued: 04/17/2012
• Est. Priority Date: 05/07/2004
• Status: Expired due to Fees

• Current Assignee: Scientific Games LLC (Light & Wonder Incorporated)
• Original Assignee: Scientific Games Holdings Ltd (Light & Wonder Incorporated)
• Inventors: Hardy, Dow, Herrmann, Mark E., Short, Nathan, Kovacs, Peter D.
• Primary Examiner(s): Toledo, Fernando L
• Application Number:
  US12/433,435
• Publication Number:
  US 20100029376A1
• Time in Patent Office: 1,083 Days
• Field of Search: 463/16, 463/17, 463/18, 463/19, 463/20, 463/21, 463/22, 463/23, 463/24, 463/25
• US Class Current: 463/17
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements
• CPC Class Codes: G07F 17/329 Regular and instant lottery, e.g. electronic scratch cards

Abstract

A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. One aspect relates to accumulating outcomes. Another relates to incentives provided to player program member(s). In some embodiments, the person does not need to be qualified. In one embodiment, the person may be required to redeem the outcome at the gambling location, in another at a redemption location. In one embodiment, a player is required to take an action in order to redeem an outcome. In some embodiments, game play and/or redemption and/or any action must occur in a specified time, respectively. In one embodiment the electronic game is not located at a gambling location, in another it is not located at a redemption location. According to another aspect, redemption systems and methods are provided for facilitating determination and validation of bonus awards by a bonus game operator. According to one embodiment, processing of redemption occurs at a gambling location using equipment connected to a bonus game operator, that retrieves awards corresponding to player entries.

Claims

1. A method for providing player incentives, the method comprising:

providing at least one device associated with redemption of bonus play awards to a gambling location operator;

providing an entry to a player to a bonus play game;

permitting the player to play a bonus play game away from a gambling location;

determining an award won by the player in the bonus play game;

requiring that redemption of the bonus play prize occur at the gambling location;

providing for identifying the entry at the gambling location using the at least one device;

accepting, by a bonus game operator'"'"'s computer, redemption information relating to the entry;

validating, by the bonus game operator'"'"'s computer, the redemption information;

identifying the bonus play prize associated with the redemption information; and

transmitting bonus play prize information to the redemption location.

2. The method according to claim 1, further comprising an act of providing a printable coupon with a bar code, wherein the bar code encodes information associated with the bonus game.

3. The method according to claim 2, wherein the act of providing for identifying includes an act of scanning the bar code.

4. The method of claim 1, further comprising an act of conducting the sweepstakes drawing.

5. The method of claim 4, further comprising an act of entering at least one losing sweepstake participant into at least one additional sweepstakes drawing.

6. The method of claim 4, further comprising an act of entering at least one sweepstake participant into at least another sweepstakes drawing.

7. The method of claim 1, wherein the sweepstake drawing is periodic.

8. The method of claim 1, wherein the bonus play prize comprises at least one additional bonus play entry.

9. The method of claim 1, further comprising an act of permitting the gambling location operator to provide additional incentives to the player.

10. The method of claim 9, wherein the additional incentives comprise a custom currency.

11. The method according to claim 1, wherein the bonus play prize comprises at least one entry into a sweepstakes drawing.

12. The method according to claim 1, wherein the bonus play prize comprises at least one of a group comprising:

a cash prize;

frequent player program points;

custom currency;

services; and

merchandise.

13. The method according to claim 1, wherein providing for identifying the entry at the gambling location using the at least one device includes acts of identifying an identity of the player and the determined award.

14. The method according to claim 1, further comprising an act of providing the bonus play prize to the player.

15. A system for managing a player incentive program, the system comprising:

a bonus play gaming interface configured to present bonus play games to a player outside of the gambling location, wherein the bonus play gaming interface is further configured to generate an award;

a redemption component configured to redeem the award at a gambling location; and

a validation component configured to receive redemption information, and further configured to validate a redemption.

16. The system according to claim 15, wherein the redemption component is independent of the gambling location systems.

17. The system according to claim 15, wherein the redemption component is operatively connected to a communication network of the gambling location.

18. The system according to claim 15, wherein the entry into the sweepstakes is represented by a printed coupon having a bar code for redemption of a bonus play prize.

19. The system according to claim 18, wherein the redemption component further comprises:

a bar code scanner configured to a scan bar code from a coupon, wherein the bar code scanner is operated at a gambling location; and

a communication component operatively connected to the bar code scanner configured to communicate with a bonus game operator.

20. The system according to claim 15, wherein the redemption component is configured to redeem the entry without use of redemption systems controlled by the gambling location.

21. The system according to claim 15, wherein the redemption component is configured to report a redemption in real time to a bonus game operator.

22. The system according to claim 15, wherein the redemption component is configured to transmit redemption information to a bonus game operator.

23. The system according to claim 15, wherein the award comprises at least one entry into a sweepstakes drawing.

24. The system according to claim 15, wherein the award comprises at least one of a group comprising:

a cash prize;

frequent player program points;

custom currency;

services; and

merchandise.

25. The system according to claim 15, wherein the redemption component is configured to identify an identity of the player and the determined award.

26. The system according to claim 15, wherein the bonus play prize includes an entry into a sweepstakes game.

27. The system according to claim 26, further comprising a repository component configured to accumulate entries into the sweepstakes game.

28. The method according to claim 27, further comprising an entry component configured to permit the player to selectively redeem entries into the sweepstakes game, and further configured to permit the player to select at least one sweepstakes game to enter from a plurality of sweepstakes games.