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Systems and methods for providing a network link between broadcast content and content located on a computer network

  • US 8,160,064 B2
  • Filed: 10/22/2009
  • Issued: 04/17/2012
  • Est. Priority Date: 10/22/2008
  • Status: Active Grant
First Claim
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1. A system for providing tokens for reinsertion within a television distribution network subsequent to prior insertion of said tokens by another token insertion apparatus, said system comprising:

  • a database in communication with a first data stream server, said database configured to store data confirming that said first data stream server previously caused a playlist of tokens to be inserted into a television data stream within a television distribution network in response to a plurality of triggers, said data comprising a sequence and schedule for insertion of said playlist of tokens; and

    a second data stream server in communication with said database, said second data stream server configured to;

    receive from said database said data confirming that said first data stream server previously caused said playlist of tokens to be inserted into said television data stream; and

    in response to receipt of said data, cause said playlist of tokens to be reinserted within said television distribution system in response to a single trigger, said reinsertion comprising insertion of said tokens into a broadcast television data stream for broadcast to a plurality of set top boxes within said television distribution network, said tokens for causing said plurality of set top boxes to monitor for and process responses from users of said set top boxes,wherein said second data stream server comprises a packet generator for generating packets for broadcast over said television distribution network to said plurality of set top boxes, wherein said packets comprise token data associated with said tokens, and wherein the packet generator provides said packets for insertion into a private data section or packetized elementary stream associated with one or more programs of a transport stream and being representative of television content broadcast over the television distribution network.

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