Web advertising management method
First Claim
1. A method of producing advertisements for display in response to search queries entered into a search engine service, comprising:
- selecting, using a computer, a plurality of item categories from an inventory database;
associating one or more search terms with each of the selected item categories;
producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier;
initiating a database query to the inventory database for the corresponding item category, the database query being specified in the landing page identifier; and
displaying, after said producing advertisement sets, a landing page of search results based on the initiated database query, the landing page identifier identifying the landing page.
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Accused Products
Abstract
The invention relates to a method, system and computer program for management of paid advertisements displayed in response to a search query entered into a search engine. A vendor'"'"'s inventory is discovered by reading from an inventory database. Search terms are determined for item categories in the inventory database, reading from fields of the inventory database. A user can specify additional or replacement search terms to be associated with a particular item. Advertisement sets are then created for items which are currently available or “in stock,” each set containing an advertisement corresponding to an item, the associated search terms, and a landing page identifier. The landing page displays search results from the vendor'"'"'s inventory database, relating to the corresponding item category for that advertisement.
7 Citations
23 Claims
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1. A method of producing advertisements for display in response to search queries entered into a search engine service, comprising:
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selecting, using a computer, a plurality of item categories from an inventory database; associating one or more search terms with each of the selected item categories; producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier; initiating a database query to the inventory database for the corresponding item category, the database query being specified in the landing page identifier; and displaying, after said producing advertisement sets, a landing page of search results based on the initiated database query, the landing page identifier identifying the landing page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A non-transitory computer readable storage medium storing a computer program for producing advertisements for display in response to search queries entered into a search engine service, the computer readable storage medium comprising:
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a selecting code, recorded on the computer readable medium, that selects a plurality of item categories from an inventory database; an associating code, recorded on the computer readable medium, that associates at least one search term with each of the selected plurality of item categories; an advertisement producing code, recorded one the computer readable medium, that produces advertisement sets, each set comprising an advertisement for a corresponding selected item category, the at least one associated search term, and a landing page identifier, the advertisement sets being submitted to a search engine service for display of the advertisement when the associated at least one search term is included in a search query entered into the search engine service; an initiating code segment included in the selecting code, recorded on the computer readable medium, that initiates a database query to the inventory database for the corresponding item category, and that determines a quantity of available inventory items of the corresponding item category, the database query being specified in the landing page identifier; and a displaying code segment, recorded on the computer readable medium, that displays, after the advertisement sets are produced, a landing page of search results based on initiating the database query, the landing page identifier identifying the landing page. - View Dependent Claims (14, 15, 16, 17, 18)
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19. An apparatus for producing an advertisement set for a corresponding item category, the advertisement set comprising:
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a processor configured to produce an advertisement for display in response to a search query entered into a search engine; at least one search term associated with the item category; and a landing page identifier that specifies a database query to an inventory database for a corresponding item category, wherein the processor is further configured to initiate a database query to the inventory database for the corresponding item category, the database query being specified in the landing page identifier, wherein a quantity of inventory of available items of the corresponding item category is determined, the landing page identifier identifying a landing page of search results obtained by initiating the database query.
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20. A method of producing advertisements for display in response to search queries entered into a search engine service, comprising:
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selecting, using a computer, a plurality of item categories from an inventory database; associating one or more search terms with each of the selected item categories; producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier; and advertising the item category, upon receipt of a search query including at least one of the one or more search terms by displaying, to a user, an advertisement for the item category.
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21. A method of providing instructions to a computer, over a network, to produce advertisements for display in response to search queries entered into a search engine service, comprising:
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providing instructions to select, using a computer, a plurality of item categories from an inventory database; providing instructions to associate one or more search terms with each of the selected item categories; providing instructions to produce advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier; and providing instructions to initiate a database query to the inventory database for the corresponding item category, the database query being specified in the landing page identifier; and providing instructions to display, after said producing advertisement sets, a landing page of search results based on the initiated database query, the landing page identifier identifying the landing page.
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22. A method of producing advertisements for display in response to search queries entered into a search engine service, comprising:
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selecting, using a computer, a plurality of item categories from an inventory database; associating one or more search terms with each of the selected item categories; producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier; and displaying, after producing said advertisement sets, a landing page of search results based on the initiated database query, the landing page identifier identifying the landing page, wherein said selecting further comprises; identifying the plurality of item categories from the inventory database; and selecting only item categories of the plurality of item categories for which the quantity of inventory available items is at least a predetermined number.
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23. A method of advertising an item category from an inventory database by:
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selecting, using a computer, a plurality of item categories from the inventory database; associating at least one search term with each of the selected item categories; producing an advertisement set, using a computer, comprising an advertisement for the item category, at least one associated search term, and a landing page identifier; submitting the advertisement set to a search engine service for display of the advertisement when the associated at least one search term is included in a search query entered into the search engine service, a searcher being enabled to follow a link associated with the advertisement to access a landing page; and providing, to the searcher and after said producing an advertisement set, a landing page comprising search results corresponding to a database query to the inventory database for the item category wherein a quantity of inventory of available items of a corresponding item category is determined, when the searcher follows the link.
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Specification