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Web advertising management method

  • US 8,166,015 B2
  • Filed: 12/28/2006
  • Issued: 04/24/2012
  • Est. Priority Date: 10/30/2006
  • Status: Active Grant
First Claim
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1. A method of producing advertisements for display in response to search queries entered into a search engine service, comprising:

  • selecting, using a computer, a plurality of item categories from an inventory database;

    associating one or more search terms with each of the selected item categories;

    producing advertisement sets, each set comprising an advertisement for a corresponding selected item category, the one or more associated search terms, and a landing page identifier, the advertisement sets being submitted to the search engine service for display of the advertisement when the associated one or more search terms are included in a search query entered into the search engine service, wherein said selecting comprises initiating a database query to the inventory database for the corresponding item category, and determining a quantity of inventory of available items of the corresponding item category, the database query being specified in the landing page identifier;

    initiating a database query to the inventory database for the corresponding item category, the database query being specified in the landing page identifier; and

    displaying, after said producing advertisement sets, a landing page of search results based on the initiated database query, the landing page identifier identifying the landing page.

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