Click stream insertions

• US 8,166,189 B1
• Filed: 03/25/2008
• Issued: 04/24/2012
• Est. Priority Date: 03/25/2008
• Status: Expired due to Fees

• Current Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: McGuire, Russell S.
• Primary Examiner(s): Jaroenchonwanit, Bunjob
• Application Number:
  US12/055,043
• Time in Patent Office: 1,491 Days
• Field of Search: None
• US Class Current: 709/231
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method and medium are provided for augmenting content to be communicated to a user. The method can include receiving original content from a server; determining the extent to which augmentative content should be provided; determining contextually relevant augmentative content to be provided based, at least in part, on click-stream data associated with the user and other attributes associated with the user; augmenting the original content with the augmentative content; and communicating the augmented content to the user.

Claims

1. One or more non-transitory computer-readable media having computer-useable instructions embodied thereon for performing a method of augmenting content to be communicated to a user device, the method comprising:

intercepting a request for content that is communicated by a user device to a content provider, wherein intercepting the request includes making a copy of the request and transmitting the request to the content provider;

intercepting original content from the content provider, the original content being provided in response to the request from the user device;

determining augmentative content provision criteria comprising;

(A) a business rule which indicates that augmentative content should be provided in response to a particular request for original content, wherein the request is determined to be the particular request,

(B) click-stream data associated with said user, wherein said click-stream data indicates at least a portion of a web-browsing history of said user, and wherein the click-stream data further indicates that the user was previously provided augmentative content and that the user interacted with the previously-provided augmentative content, and

(C) profile data associated with said user, wherein the profile data comprises at least one geographical location associated with said user;

selecting said augmentative content based on a current geographical location of the user device and said augmentative content provision criteria;

augmenting the original content with the augmentative content to create augmented content; and

communicating said augmented content to said user device.

2. The media of claim 1, wherein determining augmentative content provision criteria comprises determining whether the user has granted permission to provide augmentative content.

3. The media of claim 1, wherein determining augmentative content provision criteria comprises provided comprises determining whether a second business rule requires providing augmentative content when a particular instance of original content is provided from the content provider.

4. The media of claim 3, wherein the business rule and the second business rule are based on one or more requests from the content provider.

5. The media of claim 1, wherein the augmentative content is contextually relevant to the user based on attributes of the user, wherein said attributes of the user comprise at least one of:

historical geographic location of the user device; and

a current geographic location of the user device.

6. The media of claim 1, wherein said click-stream data comprises having click-stream information stored in a database that is associated with the user.

7. The media of claim 1, wherein said profile data comprises a profile stored in a database that includes information associated with the user.

8. The media of claim 7, wherein said information comprises at least one of demographic information, financial information, and user preferences associated with the user device.