System and method of package creation that includes audio content and audio advertising

• US 8,171,078 B2
• Filed: 10/04/2011
• Issued: 05/01/2012
• Est. Priority Date: 11/02/2005
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Rakers, Matthew A., Dunmire, David L., Novack, Brian M.
• Primary Examiner(s): WON, MICHAEL YOUNG
• Application Number:
  US13/252,351
• Publication Number:
  US 20120029984A1
• Time in Patent Office: 210 Days
• Field of Search: 709/203, 709/217, 709/226, 709/228, 725/19
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6137 involving transmission via a telephone network, e.g. POTS
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A particular method includes receiving, via an interactive voice response unit, an audio content item during a first call. An indication of an insertion point at which to insert audio advertising in the audio content item is also received. The method further includes receiving via the interactive voice response unit an audio advertisement during a second call. The audio advertisement is automatically inserted into the audio content item at the insertion point to create a package.

Claims

1. A method comprising:

receiving, via an interactive voice response unit, an audio content item during a first call;

receiving, via the interactive voice response unit, an indication of an insertion point at which to insert audio advertising in the audio content item;

receiving, via the interactive voice response unit, an audio advertisement during a second call; and

automatically inserting the audio advertisement into the audio content item at the insertion point to create a package.

2. The method of claim 1, further comprising receiving, via the interactive voice response unit, an indication of a start time at which to make the audio content item available to users.

3. The method of claim 2, further comprising receiving, via the interactive voice response unit, an indication of an end time at which to make the audio content item unavailable to users.

4. The method of claim 1, further comprising storing author preferences that include a first set of preferences associated with submission of audio content from a computer and a second set of preferences associated with submission of audio content by a phone via the interactive voice response unit.

5. The method of claim 1, further comprising storing advertiser preferences that include a first set of preferences associated with submission of audio advertising from a computer and a second set of preferences associated with submission of audio advertising by a phone via the interactive voice response unit.

6. The method of claim 1, further comprising:

receiving, via the interactive voice response unit, content information during the first call; and

receiving, via the interactive voice response unit, a targeting criterion during the second call.

7. The method of claim 6, further comprising storing user information and a content pushing criterion specified by a user.

8. The method of claim 7, further comprising automatically selecting the audio content item for delivery to the user in response to determining that the content information satisfies the content pushing criterion.

9. The method of claim 8, further comprising automatically selecting the audio advertisement for insertion at the insertion point in response to determining that the user information satisfies the targeting criterion.

10. The method of claim 1, further comprising automatically delivering the package to a user device.

11. The method of claim 10, wherein the package is automatically delivered to the user device via a wired network.

12. The method of claim 10, wherein the package is automatically delivered to the user device via a wireless network.

13. The method of claim 10, wherein the package is automatically delivered to a plurality of user devices associated with a user.

14. The method of claim 13, wherein the plurality of user devices includes a personal computer, a personal digital assistant, a recordable media drive, a wireless telephone, a removable memory medium, an automative audio system, a wearable digital audio player, or any combination thereof.

15. A system comprising:

a processor;

an interactive voice response unit executable by the processor to;

provide an option to record an audio content item during a first call;

provide an option to indicate an insertion point in the audio content item during the first call; and

provide an option to record an audio advertisement during a second call; and

a download packager executable by the processor to automatically insert the audio advertisement into the audio content item at the insertion point to create a package.

16. The system of claim 15, wherein the audio content item is received from an author of the audio content item and wherein the audio content item includes audio content that is at least partially spoken by the author.

17. The system of claim 15, wherein the audio advertisement is received from an advertiser.

18. A non-transitory computer-readable medium comprising instructions that, when executed by a computer, cause the computer to:

receive, via an interactive voice response unit, an audio content item;

receive, via the interactive voice response unit, an indication of an insertion point at which to insert audio advertising in the audio content item;

receive, via the interactive voice response unit, an audio advertisement; and

automatically insert the audio advertisement into the audio content item at the insertion point to create a package.

19. The non-transitory computer-readable medium of claim 18, further comprising instructions that, when executed by the computer, cause the computer to automatically deliver the package to a user device without a user selection of the audio content item.

20. The non-transitory computer-readable medium of claim 18, further comprising instructions that, when executed by the computer, cause the computer to:

receive an indication of an end time; and

make the audio content item unavailable to a user at the indicated end time.