Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network
First Claim
1. The method for optimizing internet traffic flow through a web network containing a plurality of interlinked content elements, the method comprising:
- collecting content data corresponding to a content element in the web network;
obtaining a revenue value corresponding to the content element based on the corresponding content data;
calculating a subsequent flow value corresponding to the content element;
calculating an overall content value for the content element based on the corresponding revenue value and the corresponding subsequent flow value, comprising the following value function;
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Abstract
Disclosed is a method for optimizing internet traffic flow through a web network including the steps of collecting content data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the web network, and modifying the web network based on the overall content value and the content data, so as to maximize the value of the web network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor for determining a revenue value for each content element, and to calculate an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the web network.
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Citations
32 Claims
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1. The method for optimizing internet traffic flow through a web network containing a plurality of interlinked content elements, the method comprising:
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collecting content data corresponding to a content element in the web network; obtaining a revenue value corresponding to the content element based on the corresponding content data; calculating a subsequent flow value corresponding to the content element; calculating an overall content value for the content element based on the corresponding revenue value and the corresponding subsequent flow value, comprising the following value function; - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. The system for determining an overall content value for a content element in a web network containing a plurality of interlinked content elements, the system comprising:
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an analytic server configured to receive content data relating to the content element; a processor in operable communication with the analytic server, the processor configured to receive a revenue value for the content element based on the content data, and to determine a subsequent flow value for the content element;
the processor further configured to calculate an overall content value based on the revenue value and the subsequent flow value, comprising the following value function; - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. The method for determining an overall content value for a content element in a web network containing a plurality of interlinked content elements, the method comprising:
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obtaining content data related to the content element; obtaining a revenue value corresponding to the content element; calculating a subsequent flow value for the content element; calculating the overall content value for the content element based on the revenue value and subsequent flow value, comprising the following value function; - View Dependent Claims (30, 31, 32)
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Specification