Integrating business constituent interactions into value generating information
First Claim
1. A method of integrating user feedback, comprising:
- receiving customer interaction data that describes customer interactions, of at least two users with a business, related to an implicated product/process offered by the business, wherein receiving the customer interaction data comprises receiving warranty claim data generated based on a warranty claim related to the implicated product/process and made by at least one of the users;
storing, in a database, the received customer interaction data that describes customer interactions of the users;
aggregating, by a processor, the customer interaction data that describes customer interactions of the users, wherein aggregating the customer interaction data comprises integrating the warranty claim data with other customer interaction data that is different than warranty claims;
analyzing the aggregated customer interaction data to identify the implicated product/process;
making at least a portion of the aggregated customer interaction data available to inspire changes in multiple, different parts within the business, the multiple, different parts within the business each performing a different business function related to the implicated product/process and including a product documentation part of the business;
determining whether the aggregated customer interaction data that describes customer interactions of the users reaches a threshold level with respect to one or more aspects of the implicated product/process identified;
if the threshold level is determined to have been reached,identifying an aspect of the implicated product/process that is related to the aggregated customer interaction data, wherein identifying the aspect of the implicated product/process that is related to the aggregated customer interaction data comprises identifying a presentation aspect of an instruction book that is related to the aggregated customer interaction data; and
modifying the identified aspect of the product/process based on the aggregated customer interaction data, wherein modifying the identified aspect of the product/process comprises modifying, by the product documentation part of the business, the presentation aspect of an instruction book that is related to the aggregated customer interaction data; and
handling, through a call center consumer interaction, a product failure covered by warranty, the handling including;
based on a call center interaction related to the product failure covered by warranty, collecting call center interaction information that includes failure cause information, product data, customer data, use and behavior data, user guide feedback, and online use data;
using the collected call center interaction information to perform ongoing business research and to optimize a user guide, a product design, and a user interface related to the product failure covered by warranty;
based on a warranty execution interaction related to the product failure covered by warranty, collecting warranty execution interaction information that includes materials information, average cost to repair, first time resolution, genealogy, design versus manufacturing data, cycle time of repair, technical document quality information, and service quality information;
using the warranty execution interaction information to optimize product costs, to optimize repair and replacement costs, to perform service benchmarking, and to design a lower cost of quality;
based on a post repair service contract sale and cross sell interaction related to the product failure covered by warranty, collecting post repair service contract sale and cross sell interaction information that includes risk management versus feature data, consumer behavior data, and complementary product data;
using the post repair service contract sale and cross sell interaction information to generate new revenue, to perform margin portfolio optimization, and to perform ongoing business research;
based on a satisfaction survey interaction related to the product failure covered by warranty, collecting satisfaction survey interaction information that includes process effectiveness information, feature benefit information, and future marketing opt-in information; and
using the satisfaction survey interaction information to optimize warranty costs, to perform ongoing business research, and to maintain a dynamic targeted promotion database.
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Accused Products
Abstract
An integrated, service-based approach to profitable customer loyalty, in which feedback related to an implicated product/process is received from at least two users. The feedback received from the users is aggregated and analyzed to identify the implicated product/process. It is determined whether the aggregated feedback received from the users reaches a threshold level with respect to one or more of the implicated product/process identified. If the threshold level is determined to have been reached, an aspect of the implicated product/process that is related to the aggregated feedback is identified and the identified aspect of the product/process is modified based on the aggregated feedback.
37 Citations
56 Claims
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1. A method of integrating user feedback, comprising:
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receiving customer interaction data that describes customer interactions, of at least two users with a business, related to an implicated product/process offered by the business, wherein receiving the customer interaction data comprises receiving warranty claim data generated based on a warranty claim related to the implicated product/process and made by at least one of the users; storing, in a database, the received customer interaction data that describes customer interactions of the users; aggregating, by a processor, the customer interaction data that describes customer interactions of the users, wherein aggregating the customer interaction data comprises integrating the warranty claim data with other customer interaction data that is different than warranty claims; analyzing the aggregated customer interaction data to identify the implicated product/process; making at least a portion of the aggregated customer interaction data available to inspire changes in multiple, different parts within the business, the multiple, different parts within the business each performing a different business function related to the implicated product/process and including a product documentation part of the business; determining whether the aggregated customer interaction data that describes customer interactions of the users reaches a threshold level with respect to one or more aspects of the implicated product/process identified; if the threshold level is determined to have been reached, identifying an aspect of the implicated product/process that is related to the aggregated customer interaction data, wherein identifying the aspect of the implicated product/process that is related to the aggregated customer interaction data comprises identifying a presentation aspect of an instruction book that is related to the aggregated customer interaction data; and modifying the identified aspect of the product/process based on the aggregated customer interaction data, wherein modifying the identified aspect of the product/process comprises modifying, by the product documentation part of the business, the presentation aspect of an instruction book that is related to the aggregated customer interaction data; and handling, through a call center consumer interaction, a product failure covered by warranty, the handling including; based on a call center interaction related to the product failure covered by warranty, collecting call center interaction information that includes failure cause information, product data, customer data, use and behavior data, user guide feedback, and online use data; using the collected call center interaction information to perform ongoing business research and to optimize a user guide, a product design, and a user interface related to the product failure covered by warranty; based on a warranty execution interaction related to the product failure covered by warranty, collecting warranty execution interaction information that includes materials information, average cost to repair, first time resolution, genealogy, design versus manufacturing data, cycle time of repair, technical document quality information, and service quality information; using the warranty execution interaction information to optimize product costs, to optimize repair and replacement costs, to perform service benchmarking, and to design a lower cost of quality; based on a post repair service contract sale and cross sell interaction related to the product failure covered by warranty, collecting post repair service contract sale and cross sell interaction information that includes risk management versus feature data, consumer behavior data, and complementary product data; using the post repair service contract sale and cross sell interaction information to generate new revenue, to perform margin portfolio optimization, and to perform ongoing business research; based on a satisfaction survey interaction related to the product failure covered by warranty, collecting satisfaction survey interaction information that includes process effectiveness information, feature benefit information, and future marketing opt-in information; and using the satisfaction survey interaction information to optimize warranty costs, to perform ongoing business research, and to maintain a dynamic targeted promotion database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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52. A method of integrating user feedback, comprising:
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receiving customer interaction data that describes customer interactions, of at least two users with a business, related to an implicated product/process offered by the business, wherein receiving the customer interaction data comprises receiving customer interaction data related to quality performance for the implicated product/process and receiving customer interaction data related to competitive performance for the implicated product/process; storing, in a database, the received customer interaction data that describes customer interactions of the users; aggregating, by a processor, the customer interaction data that describes customer interactions of the users, wherein aggregating the customer interaction data comprises integrating the customer interaction data related to quality performance for the implicated product/process with the customer interaction data related to competitive performance for the implicated product/process; analyzing the aggregated customer interaction data to identify a trend for the implicated product/process; determining whether the identified trend for the implicated product/process is above or below expected levels with respect to one or more aspects of the implicated product/process; if the identified trend for the implicated product/process is determined to be below expected levels, modifying at least one aspect of the product/process to correct for poor performance based on the aggregated customer interaction data; and if the identified trend for the implicated product/process is determined to be above expected levels, modifying at least one aspect of the product/process to accelerate unexpected gains based on the aggregated customer interaction data; and handling, through a call center consumer interaction, a product failure covered by warranty, the handling including; based on a call center interaction related to the product failure covered by warranty, collecting call center interaction information that includes failure cause information, product data, customer data, use and behavior data, user guide feedback, and online use data; using the collected call center interaction information to perform ongoing business research and to optimize a user guide, a product design, and a user interface related to the product failure covered by warranty; based on a warranty execution interaction related to the product failure covered by warranty, collecting warranty execution interaction information that includes materials information, average cost to repair, first time resolution, genealogy, design versus manufacturing data, cycle time of repair, technical document quality information, and service quality information; using the warranty execution interaction information to optimize product costs, to optimize repair and replacement costs, to perform service benchmarking, and to design a lower cost of quality; based on a post repair service contract sale and cross sell interaction related to the product failure covered by warranty, collecting post repair service contract sale and cross sell interaction information that includes risk management versus feature data, consumer behavior data, and complementary product data; using the post repair service contract sale and cross sell interaction information to generate new revenue, to perform margin portfolio optimization, and to perform ongoing business research; based on a satisfaction survey interaction related to the product failure covered by warranty, collecting satisfaction survey interaction information that includes process effectiveness information, feature benefit information, and future marketing opt-in information; and using the satisfaction survey interaction information to optimize warranty costs, to perform ongoing business research, and to maintain a dynamic targeted promotion database. - View Dependent Claims (53, 54, 55)
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56. A method of integrating user feedback, comprising:
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receiving customer interaction data that describes customer interactions, of at least two users with a business, related to an implicated product/process offered by the business; storing, in a database, the received customer interaction data that describes customer interactions of the users; aggregating, by a processor, the customer interaction data that describes customer interactions of the users; analyzing the aggregated customer interaction data to identify the implicated product/process; determining whether the aggregated customer interaction data that describes customer interactions of the users reaches a threshold level with respect to one or more aspects of the implicated product/process identified; and if the threshold level is determined to have been reached, identifying an aspect of the implicated product/process that is related to the aggregated customer interaction data; and modifying the identified aspect of the product/process based on the aggregated customer interaction data, wherein receiving customer interaction data comprises handling, through a contact center consumer interaction, a product failure covered by warranty, the handling including; based on a contact center interaction related to the product failure covered by warranty, collecting contact center interaction information that includes failure cause information, product data, customer data, use and behavior data, user guide feedback, and online use data; using the collected contact center interaction information to perform ongoing business research and to optimize a user guide, a product design, and a user interface related to the product failure covered by warranty; based on a warranty execution interaction related to the product failure covered by warranty, collecting warranty execution interaction information that includes materials information, average cost to repair, first time resolution, genealogy, design versus manufacturing data, cycle time of repair, technical document quality information, and service quality information; using the warranty execution interaction information to optimize product costs, to optimize repair and replacement costs, to perform service benchmarking, and to design a lower cost of quality; based on a post repair service contract sale and cross sell interaction related to the product failure covered by warranty, collecting post repair service contract sale and cross sell interaction information that includes risk management versus feature data, consumer behavior data, and complementary product data; using the post repair service contract sale and cross sell interaction information to generate new revenue, to perform margin portfolio optimization, and to perform ongoing business research; based on a satisfaction survey interaction related to the product failure covered by warranty, collecting satisfaction survey interaction information that includes process effectiveness information, feature benefit information, and future marketing opt-in information; and using the satisfaction survey interaction information to optimize warranty costs, to perform ongoing business research, and to maintain a dynamic targeted promotion database.
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Specification