Location aware product placement and advertising

• US 8,175,921 B1
• Filed: 05/30/2000
• Issued: 05/08/2012
• Est. Priority Date: 05/30/2000
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: Nokia Corporation
• Inventors: Kopra, Toni
• Primary Examiner(s): Retta, Yehdega
• Application Number:
  US09/580,583
• Time in Patent Office: 4,361 Days
• Field of Search: 705/1, 705/10, 705/14
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4781 Games
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A product placement and advertising method utilizes a video signal having a product placement with an active hypertext link and/or a linking advertisement. If the user of a mobile terminal receiving the video signal clicks on the product placement or linking advertisement, the server obtains the location of the mobile terminal and generates or selects an advertisement which is related to the location.

Claims

1. A method comprising:

displaying a video on a mobile terminal, wherein the video is received via a digital broadcasting network and includes a product image link;

receiving input selecting the link;

sending a location of the mobile terminal in response to receiving input selecting the link, the location determined using a mobile communication network, wherein the mobile communication network is a different network than the digital broadcasting network;

receiving content via the mobile communication network, the content related to the link and also related to the location of the mobile terminal; and

displaying the related content.

2. The method of claim 1, further comprising

communicating the location of the mobile terminal to an application server;

and

searching a database in the application server for reseller information that is associated with the link and the location of the mobile terminal, wherein the related content comprises the reseller information.

3. The method of claim 1, further comprising determining the location of the mobile terminal, wherein the determining the location of the mobile terminal includes:

determining a network address of the mobile terminal;

mapping the network address to a mobile identifier integrated services digital network number; and

determining the location of the mobile terminal based on at least the mobile identifier integrated services digital network number.

4. The method of claim 1, wherein the content received comprises information on a reseller that is located closest to the location of the mobile terminal.

5. The method of claim 1, further comprising determining the location of the mobile terminal, wherein determining the location of the mobile terminal includes:

communicating radio signals via a base station subsystem;

measuring the radio signals; and

calculating the location of the mobile terminal based at least on the measurements of the radio signals.

6. The method of claim 5, wherein the radio signals include at least two radio signals and measuring the radio signals includes:

measuring a real time difference between at least two of the radio signals; and

measuring an absolute time difference between at least two of the radio signals.

7. The method of claim 1, further comprising determining the location of the mobile terminal, wherein the determining the location of the mobile terminal includes:

generating a network-assisted positioning request;

communicating radio signals between the mobile terminal and a base station subsystem;

measuring the radio signals generated by the mobile terminal during one or more idle periods;

storing the measurements of the radio signals;

determining an arrival time of a first detectable path; and

determining when the idle periods occur.

16. The method of claim 1, wherein the apparatus is configured to stop the delivery of the video while the related content is displayed in response to the selection of the link.

8. An apparatus, comprising:

a transceiver configured to communicate over a mobile communication network;

a receiver configured to receive digital broadcasting over a digital broadcasting network, wherein the mobile communication network is a different network than the digital broadcasting network;

a display;

a processor; and

a memory including logical instructions stored therein;

that when executed, cause the apparatus to;

display a video on a mobile terminal, wherein the video is received via a digital broadcasting network and includes a product image;

receive input selecting the link;

send a location of the apparatus in response to receiving input selecting the link, the location determined using the mobile communication network; and

receive via the mobile communication network content that is related to the link and also related to the location of the apparatus; and

displaying the related content.

9. The apparatus of claim 8, wherein the apparatus is configured to

communicate the selected link and the location of the apparatus to an application server using the mobile communication network.

10. The apparatus of claim 8, wherein the apparatus is configured to:

communicate radio signals via a base station subsystem;

measure the radio signals; and

calculate the location of the apparatus based at least on the measurements of the radio signals.

11. The apparatus of claim 10, wherein the transceiver is configured to receive the radio signals, and wherein the apparatus is configured to determine a first arrival time for a first detectable path for a first base subsystem and a second arrival time for a second detectable path for a second base subsystem.

12. The apparatus of claim 10, wherein the apparatus is configured to:

measure the radio signals generated during idle periods;

determine an arrival time of a first detectable path; and

determine when the idle periods occur.

13. The apparatus of claim 10, wherein the apparatus is configured to:

receive interactive betting content over the mobile communication network that enables a bet to be made from the apparatus; and

in response to a bet being made, receive via a mobile communication network link related to the bet.

17. The apparatus of claim 8, wherein the apparatus is configured to stop the delivery of the video while content related to the link is displayed in response to communication of the selected link.

14. An apparatus comprising:

a processor; and

a memory having stored therein a database and logical instructions, that when the logical instructions are executed, cause the apparatus to;

provide a link to a mobile terminal, wherein the link is positioned in a video displayed on the mobile terminal and wherein the link corresponds to an image of a product in the video, wherein the video is transmitted to the mobile terminal by a digital broadcasting network;

receive an automatically determined location of the mobile terminal over a mobile communication network as a result of the selection of the link, wherein the mobile communication network is a different network than the digital broadcasting network;

search a database to determine content that is related to the link and the location of the mobile terminal; and

provide the related content to the mobile terminal over the mobile communication network.

18. The apparatus of claim 14, wherein the apparatus is configured to stop the video while providing the related content.

15. An apparatus comprising:

a receiver configured to receive digital broadcasting over a digital broadcasting network;

means for providing a link on a mobile terminal, wherein the link is positioned in a video displayed on the mobile terminal and the link corresponds to an image of a product in the video, wherein the video is transmitted to the mobile terminal via the digital broadcasting network;

means for receiving a selection of the link;

means for automatically determining the location of the mobile terminal using a mobile communication network as a result of the selection of the link and, wherein the mobile communication network is a different network than the digital broadcasting network;

means for determining content that is related to the linked resource and also related the location of the mobile terminal; and

means for providing the related content to the mobile terminal over the mobile communication network.

19. The apparatus of claim 15, wherein the means for providing a link to the resource is configured to stop the video while the related content is provided to the mobile terminal.

20. A method comprising:

providing a link to a mobile terminal, wherein the link is positioned in a video displayed on the mobile terminal, and wherein the link corresponds to an image of a product in the video, wherein the video is transmitted to the mobile terminal by a digital broadcasting network;

receiving an automatically determined location of the mobile terminal over a mobile communication network as a result of the selection of the link, and wherein the mobile communication network is a different network than the digital broadcasting network;

searching a database to determine content that is related to the link and the location of the mobile terminal; and

providing the related content to the mobile terminal over the mobile communication network.

21. The method of claim 20, wherein the providing of the related content over the mobile communication network stops displaying of the video.

22. A computer-readable medium having computer-executable components for causing a computer to perform the steps, comprising:

displaying a video on a mobile terminal, wherein the video is received via a digital broadcasting network and includes a product image link;

receiving input selecting the link;

sending a location of the mobile terminal, the location determined using a mobile communication network in response to receiving input selecting the link, wherein the mobile communication network is a different network than the digital broadcasting network;

receiving content via the mobile communication network, the content related to the link and also related to the location of the mobile terminal; and

displaying the content.

23. A computer-readable medium having computer-executable components for causing a computer to perform:

providing a link on a mobile terminal, wherein the link is positioned in a video displayed on the mobile terminal, and wherein the link corresponds to an image of a product in the video, wherein the video is transmitted to the mobile terminal by a digital broadcasting network;

receiving an automatically determined location of the mobile terminal over a mobile communication network as a result of the selection of the link, wherein the mobile communication network is a different network than the digital broadcasting network;

searching a database to determine content that is related to the link and the location of the mobile terminal; and

providing the related content to the mobile terminal over the mobile communication network.