System and method for dynamically changing the content of an internet web page

• US 8,176,119 B2
• Filed: 09/21/2010
• Issued: 05/08/2012
• Est. Priority Date: 03/30/2000
• Status: Expired due to Term

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Melet, Stone J., Melet, Todd B.
• Primary Examiner(s): Barot, Bharat
• Application Number:
  US12/887,051
• Publication Number:
  US 20110093797A1
• Time in Patent Office: 595 Days
• Field of Search: 709201-203, 709217-219, 709227-229, 707/10, 707/999.01, 715740-744
• US Class Current: 709/203
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

A host Web page includes an evolving interactive dialog box wherein an Internet user may enter user data to be processed. When the user completes entering user data in a first revolution of the interactive dialog box, the first revolution is replaced with a second revolution of the evolving interactive dialog box without disturbing or affecting any other part of the host Web page being displayed. Beneficially, the first and second revolutions may be communicated to a user computer together with and at a same time as the host Web page. Also, the second revolution may include a variety of data which is selected or customized to match the user data submitted in the first revolution. Each revolution of the evolving interactive dialog box may be comprised of any combination of general textual data entry fields, category (pull-down) menus, contact information data entry fields, and opt-in/opt-out buttons. The evolving interactive dialog box may also include dynamically selectable features, such as font type, font size, font color, box shape, box dimension(s), background colors, foreground colors, etc.

Claims

1. A computer-implemented method comprising:

using a processor to provide a content object;

providing an automated process for creating a content viewer readable code component, the content viewer readable code component including dynamically selectable characteristics, the content viewer readable code component being useable with a plurality of different content viewers;

combining the content viewer readable code component in code for the content object;

changing a portion of the content object upon execution of the content viewer readable code component without altering the remainder of the content object.

2. The method as claimed in claim 1 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a text box.

3. The method as claimed in claim 1 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an image.

4. The method as claimed in claim 1 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a video clip.

5. The method as claimed in claim 1 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an audio clip.

6. The method as claimed in claim 1 wherein the dynamically selectable characteristics of the content viewer readable code component include at least one characteristic from the group:

shape, color, text, and category.

7. A computer-implemented method comprising:

using a processor to provide a content object from a first source;

providing a content viewer readable code component from a second source different from the first source, the content viewer readable code component including dynamically selectable characteristics, the content viewer readable code component being useable with a plurality of different content viewers;

combining the content viewer readable code component into the content object;

serving the combined content object to a user system; and

changing a portion of the content object upon execution of the content viewer readable code component at the user system without altering the remainder of the content object.

8. The method as claimed in claim 7 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a text box.

9. The method as claimed in claim 7 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an image.

10. The method as claimed in claim 7 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a video clip.

11. The method as claimed in claim 7 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an audio clip.

12. The method as claimed in claim 7 wherein the dynamically selectable characteristics of the content viewer readable code component include at least one characteristic from the group:

shape, color, text, and category.

13. A system comprising:

a computer;

a content viewer operably installed on the computer; and

a content object accessible to the computer via the content viewer, the content object including a content viewer readable code component, the content viewer readable code component including dynamically selectable characteristics, the content viewer readable code component being useable with a plurality of different content viewers, the content viewer readable code component changing a portion of the content object upon execution of the content viewer readable code component without altering the remainder of the content object.

14. The system as claimed in claim 13 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a text box.

15. The system as claimed in claim 13 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an image.

16. The system as claimed in claim 13 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a video clip.

17. The system as claimed in claim 13 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an audio clip.

18. The system as claimed in claim 13 wherein the dynamically selectable characteristics of the content viewer readable code component include at least one characteristic from the group:

shape, color, text, and category.

19. A system comprising:

a first computer;

a content viewer operably installed on the first computer;

a content object accessible to the first computer via the content viewer;

a second computer different from the first computer;

a content viewer readable code component accessible to the second computer, the content viewer readable code component including dynamically selectable characteristics, the content viewer readable code component being useable with a plurality of different content viewers;

combining the content viewer readable code component into the content object;

serving the combined content object to a user system; and

changing a portion of the content object upon execution of the content viewer readable code component at the user system without altering the remainder of the content object.

20. The system as claimed in claim 19 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a text box.

21. The system as claimed in claim 19 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an image.

22. The system as claimed in claim 19 wherein the portion of the content object changed upon execution of the content viewer readable code component includes a video clip.

23. The system as claimed in claim 19 wherein the portion of the content object changed upon execution of the content viewer readable code component includes an audio clip.

24. The system as claimed in claim 19 wherein the dynamically selectable characteristics of the content viewer readable code component include at least one characteristic from the group:

shape, color, text, and category.