Variable personalization of search results in a search engine
First Claim
Patent Images
1. A computer implemented method, comprising:
- providing, from a web browser, a search query to a server;
receiving, at the web browser;
a mapping between an indicia of each of first documents responsive to the search query and an identification identifying each of the first documents, anda representation for each of two or more rankings of the first documents, wherein for each representation;
a respective ranking for the representation is based on one of two or more distinct degrees of influence of an interest profile that is different from the distinct degrees of influence that other representations are based on, wherein each distinct degree of influence corresponds to a unique value; and
the representation includes the identifications associated with the first documents included in the respective ranking;
wherein the interest profile comprises data representing a plurality of topics of interest to a user;
receiving a selection from the user of one of the distinct degrees of influence of the interest profile; and
displaying the representation of the ranking associated with the selected one of the distinct degrees of influence of the interest profile using the mapping and the representation of the ranking associated with the selected one of the distinct degrees of influence, wherein each of the first documents is associated with a respective information retrieval score and a respective boost value, and wherein the web browser selectively displays each ranking without sending a request to the server for a new ranking.
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Abstract
A search engine provides personalized rankings of search results. A user interest profile identifies topics of interest to a user. Each topic is associated with one or more sites, and a boost value, which can be used to augment an information retrieval score of any document from the site. Search results from any search are provided to the user, with a variable control of the ranking of the results. The results can be ranked by their unboosted information retrieval score, thus reflecting no personalization, or by their fully or partially boosted information retrieval scores. This allows the user to selectively control how their interests affect the ranking of the documents.
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Citations
21 Claims
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1. A computer implemented method, comprising:
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providing, from a web browser, a search query to a server; receiving, at the web browser; a mapping between an indicia of each of first documents responsive to the search query and an identification identifying each of the first documents, and a representation for each of two or more rankings of the first documents, wherein for each representation; a respective ranking for the representation is based on one of two or more distinct degrees of influence of an interest profile that is different from the distinct degrees of influence that other representations are based on, wherein each distinct degree of influence corresponds to a unique value; and the representation includes the identifications associated with the first documents included in the respective ranking; wherein the interest profile comprises data representing a plurality of topics of interest to a user; receiving a selection from the user of one of the distinct degrees of influence of the interest profile; and displaying the representation of the ranking associated with the selected one of the distinct degrees of influence of the interest profile using the mapping and the representation of the ranking associated with the selected one of the distinct degrees of influence, wherein each of the first documents is associated with a respective information retrieval score and a respective boost value, and wherein the web browser selectively displays each ranking without sending a request to the server for a new ranking. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer readable storage medium encoded with a computer program, the computer program comprising instructions that, when executed, operate to cause a computer to perform operations comprising:
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providing, from a web browser, a search query to a server; receiving, at the web browser; a mapping between an indicia of each of first documents responsive to the search query and an identification identifying each of the first documents, and a representation for each of two or more rankings of the first documents, wherein for each representation; a respective ranking for the representation is based on one of two or more distinct degrees of influence of an interest profile that is different from the distinct degrees of influence that other representations are based on, wherein each distinct degree of influence corresponds to a unique value; and the representation includes the identifications associated with the first documents included in the respective ranking; wherein the interest profile comprises data representing a plurality of topics of interest to a user; receiving a selection from the user of one of the distinct degrees of influence of the interest profile; and displaying the representation of the ranking associated with the selected one of the distinct degrees of influence of the interest profile using the mapping and the representation of the ranking associated with the selected one of the distinct degrees of influence, wherein each of the first documents is associated with a respective information retrieval score and a respective boost value, and wherein the web browser selectively displays each ranking without sending a request to the server for a new ranking. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more computers; and a web browser configured to; provide, from the web browser, a search query to a server; receive, at the web browser; a mapping between an indicia of each of first documents responsive to the search query and an identification identifying each of the first documents, and a representation for each of two or more rankings of the first documents, wherein for each representation; a respective ranking for the representation is based on one of two or more distinct degrees of influence of an interest profile that is different from the distinct degrees of influence that other representations are based on, wherein each distinct degree of influence corresponds to a unique value; and the representation includes the identifications associated with the first documents included in the respective ranking; wherein the interest profile comprises data representing a plurality of topics of interest to a user; receive a selection from the user of one of the distinct degrees of influence of the interest profile; and display the representation of the ranking associated with the selected one of the distinct degrees of influence of the interest profile using the mapping and the representation of the ranking associated with the selected one of the distinct degrees of influence, wherein each of the first documents is associated with a respective information retrieval score and a respective boost value, and wherein the web browser selectively displays each ranking without sending a request to the server for a new ranking. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification