System and method for collecting and using player information

• US 8,182,346 B2
• Filed: 12/29/2008
• Issued: 05/22/2012
• Est. Priority Date: 12/26/2007
• Status: Active Grant

• Current Assignee: Scientific Games Corporation
• Original Assignee: Scientific Games Corporation
• Inventors: Herrmann, Mark E., Hardy, Dow K., Acres, John F., Taylor, John E. Jr., Weller, Scott N., Lichtenberger, Francis Josef
• Primary Examiner(s): Toledo, Fernando L
• Application Number:
  US12/345,337
• Publication Number:
  US 20090170613A1
• Time in Patent Office: 1,240 Days
• Field of Search: 463/42
• US Class Current: 463/42
• CPC Class Codes: A63F 9/24 Electric games; Games using electronic circuits not otherwise provided for video games A63F13/00; computerized gaming systems G07F17/32
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players

Abstract

A distributed computer system is provided for collecting player information. Further, a scoring system is provided that rates a player based on one or more elements of the collected information. Players may be rated with respect to a number of characteristics. Responsive to a determined rating or score, action may be taken by the distributed system with regard to the player. For instance, the player may be provided a complimentary offer, provided an award, and invitation to come to a gambling location, presented an advertisement, or other action may be performed involving the player. Further, the distributed computer system may permit a player to manage their frequent player accounts and receive complimentary offers based on a set of criteria specified by the player.

Claims

1. In a distributed computer system, a method for collecting and processing player information, the method comprising acts of:

collecting, by a plurality of computer systems in the distributed computer system, a plurality of data elements relating to a plurality of players;

determining relevancy of each of the plurality of data items to a score of a player;

determining a priority of data items based on their respective relevancy; and

presenting a plurality of data collection opportunities to the player responsive to the determined priority of data items.

2. The method according to claim 1, wherein the plurality of data collection opportunities include at least one of the group comprising:

a quiz;

a questionnaire; and

a test.

3. The method according to claim 1, further comprising an act of correlating a relevancy of at least one of the plurality of data items to the score of the player.

4. The method according to claim 1, wherein the score of the player represents a spend value of the player.

5. The method according to claim 2, wherein the data collection opportunities are presented via an ecosystem that interacts with the player through one or more computer-based interfaces.

6. The method according to claim 1, further comprising an act of identifying the player uniquely in the distributed computer system.

7. The method according to claim 6, further comprising an act of storing, associated with a profile of the player, one or more of the plurality of data elements relating to the player.

8. The method according to claim 1, further comprising an act of presenting, to the player in an interface of a computer system, the plurality of data collection opportunities.

9. The method according to claim 1, further comprising an act of saving the plurality of data elements relating to a plurality of players in a reference database.

10. The method according to claim 1, further comprising an act of determining a series of data elements to collect from the player based on their relevancy to the score of the player.

11. A non-transitory computer readable medium comprising computer-executable instructions that when executed on a processor performs a method for collecting and processing player information in a distributed computer system, the method comprising acts of:

collecting, by a plurality of computer systems in the distributed computer system, a plurality of data elements relating to a plurality of players;

determining relevancy of each of the plurality of data items to a score of a player;

determining a priority of data items based on their respective relevancy; and

presenting a plurality of data collection opportunities to the player responsive to the determined priority of data items.

12. The computer readable medium according to claim 11, wherein the plurality of data collection opportunities include at least one of the group comprising:

a quiz;

a questionnaire; and

a test.

13. The computer readable medium according to claim 11, further comprising an act of correlating a relevancy of at least one of the plurality of data items to the score of the player.

14. The computer readable medium according to claim 11, wherein the score of the player represents a spend value of the player.

15. The computer readable medium according to claim 12, wherein the data collection opportunities are presented via an ecosystem that interacts with the player through one or more computer-based interfaces.

16. The computer readable medium according to claim 11, further comprising an act of identifying the player uniquely in the distributed computer system.

17. The computer readable medium according to claim 16, further comprising an act of storing, associated with a profile of the player, one or more of the plurality of data elements relating to the player.

18. The computer readable medium according to claim 11, further comprising an act of presenting, to the player in an interface of a computer system, the plurality of data collection opportunities.

19. The computer readable medium according to claim 11, further comprising an act of saving the plurality of data elements relating to a plurality of players in a reference database.

20. The computer readable medium according to claim 12, further comprising an act of determining a series of data elements to collect from the player based on their relevancy to the score of the player.

21. A system for collecting and processing player information, the system comprising:

one or more components adapted to collect, by a plurality of computer systems in the distributed computer system, a plurality of data elements relating to a plurality of players;

a component adapted to determine relevancy of each of the plurality of data items to a score of a player;

a component adapted to determine a priority of data items based on their respective relevancy; and

a component adapted to present a plurality of data collection opportunities to the player responsive to the determined priority of data items.

22. The system according to claim 21, wherein the plurality of data collection opportunities include at least one of the group comprising:

a quiz;

a questionnaire; and

a test.

23. The system according to claim 21, further comprising a component adapted to correlate a relevancy of at least one of the plurality of data items to the score of the player.

24. The system according to claim 21, wherein the score of the player represents a spend value of the player.

25. The system according to claim 22, wherein the data collection opportunities are presented via an ecosystem that interacts with the player through one or more computer-based interfaces.

26. The system according to claim 21, further comprising a component adapted to identify the player uniquely in the distributed computer system.

27. The system according to claim 26, further comprising a component adapted to store, associated with a profile of the player, one or more of the plurality of data elements relating to the player.

28. The system according to claim 21, further comprising a component adapted to present, to the player in an interface of a computer system, the plurality of data collection opportunities.

29. The system according to claim 21, further comprising a component adapted to save the plurality of data elements relating to a plurality of players in a reference database.

30. The system according to claim 21, further comprising a component adapted to determine a series of data elements to collect from the player based on their relevancy to the score of the player.