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System and method for conducting sales

  • US 8,185,434 B2
  • Filed: 07/11/2007
  • Issued: 05/22/2012
  • Est. Priority Date: 07/11/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying, via a processor of a computing device, a first item that satisfies a purchase inquiry from a user, wherein the first item has a discount price;

    identifying a second item that is comparable to the first item and that satisfies at least part of the purchase inquiry, wherein the second item is not available for sale at the discount price;

    presenting to the user an offer comprising the discount price, the first item, and the second item, wherein the offer does not identify which of the first item and the second item is available at the discount price;

    receiving from the user a commitment to purchase an item at the discount price in response to the offer; and

    disclosing the first item to the user after receiving the commitment.

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