Apparatus and method for advertising in digital photo frame

• US 8,185,436 B2
• Filed: 02/22/2008
• Issued: 05/22/2012
• Est. Priority Date: 02/22/2008
• Status: Expired due to Fees

• Current Assignee: Samuel Cho
• Original Assignee: Samuel Cho
• Inventors: Ahn, Hojin
• Primary Examiner(s): Colbert, Ella
• Assistant Examiner(s): Shaikh, Mohammad Z
• Application Number:
  US12/036,101
• Publication Number:
  US 20090216631A1
• Time in Patent Office: 1,551 Days
• Field of Search: 705 141- 1473, 705 35- 45
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A novel digital photo frame is configured to display user-loaded photographs, moving pictures, and other personal data and corporate-paid advertisements which are dynamically updatable by an advertising data distribution center or another communications service provider, such as a cellular service provider. The invention also discloses a related, novel method of advertising in a digital photo frame with dynamically-updatable-ads, in which initial advertising fees for one or more dynamically-updateable ads at least partially pay for manufacturing costs of the digital photo frame for inexpensive distribution of the digital photo frame to a targeted consumer.

Claims

1. A method of advertising on a digital photo frame with dynamically-updatable-ads, the method comprising:

recruiting a company wanting to place an advertisement in the digital photo frame, wherein the advertisement is configured to present stationary digital photographs, a group of moving pictures, and/or aural information;

collecting initial advertisement fees from the company, wherein the initial advertisement fees at least partially cover a cost of manufacturing and/or distribution cost of the digital photo frame;

loading the digital photo frame with the advertisement for the company, wherein the advertisement is dynamically updatable by a service provider computer;

distributing the digital photo frame to a targeted customer who is considered to be a purchaser of a service or a product advertised by the company in the digital photo frame; and

updating the advertisement in the photo frame periodically via the service provider computer.

2. The method of claim 1, wherein the service provider computer is associated with the company'"'"'s marketing department, the company'"'"'s advertisement agency, or a cellular service provider.

3. The method of claim 1, further comprising a step of uploading personal photos or personal videos by the targeted customer to the digital photo frame.

4. The method of claim 3, further comprising a step of displaying a slide sequence of the personal photos and/or the personal videos by the targeted customer and the advertisement for the company on a display panel of the digital photo frame.