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Method and system of directed advertising

  • US 8,190,496 B2
  • Filed: 04/07/2008
  • Issued: 05/29/2012
  • Est. Priority Date: 04/07/2008
  • Status: Active Grant
First Claim
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1. A method for transmitting directed advertising to a client machine for display in connection with shipment tracking status information, the method comprising:

  • receiving, by a processor running at a server, a tracking status request from a client machine via an electronic communications network, the tracking status request specifying a tracking number for a shipping order, the shipping order being associated with a shipper and a shipping carrier;

    retrieving, by the processor running at the server, from a tracking database stored on a data storage device, tracking status information for the shipping order identified by the tracking number;

    retrieving, by the processor running at the server, from at least one database stored on a data storage device, additional data associated with the shipping order identified by the tracking number;

    selecting, by the processor running at the server, from an advertisement database stored on a data storage device, at least one advertisement based on the additional data associated with the shipping order; and

    transmitting, to the client machine, the retrieved tracking status information for the shipping order and the at least one selected advertisement for display on the client machine.

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