Method and system of directed advertising

• US 8,190,496 B2
• Filed: 04/07/2008
• Issued: 05/29/2012
• Est. Priority Date: 04/07/2008
• Status: Active Grant

• Current Assignee: Embedded Brand, Inc.
• Original Assignee: Embedded Brand, Inc.
• Inventors: Rodriguez, Augustin, Desandre, Philippe
• Primary Examiner(s): Patel, Jagdish
• Assistant Examiner(s): HAMILTON, SARA CHANDLER
• Application Number:
  US12/098,755
• Publication Number:
  US 20090254426A1
• Time in Patent Office: 1,513 Days
• Field of Search: 705/26.81, 705/14.4
• US Class Current: 705/26.81
• CPC Class Codes: G06Q 10/083 Shipping
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

A method is provided for directed advertising on a shipment tracking status webpage. Advertisements are received and categorized based on preselected criteria. Shipping orders are received and tracking numbers associated with the shipping orders are provided. Tracking status information is received for the shipping orders. A tracking status request for a shipping order is received based on a tracking number. The tracking status information for the shipping order associated with the tracking number is accessed. The tracking information for the shipping order and at least one advertisement, which is selected based on the preselected criteria, is provided for display on the shipment tracking status webpage.

Claims

1. A method for transmitting directed advertising to a client machine for display in connection with shipment tracking status information, the method comprising:

receiving, by a processor running at a server, a tracking status request from a client machine via an electronic communications network, the tracking status request specifying a tracking number for a shipping order, the shipping order being associated with a shipper and a shipping carrier;

retrieving, by the processor running at the server, from a tracking database stored on a data storage device, tracking status information for the shipping order identified by the tracking number;

retrieving, by the processor running at the server, from at least one database stored on a data storage device, additional data associated with the shipping order identified by the tracking number;

selecting, by the processor running at the server, from an advertisement database stored on a data storage device, at least one advertisement based on the additional data associated with the shipping order; and

transmitting, to the client machine, the retrieved tracking status information for the shipping order and the at least one selected advertisement for display on the client machine.

2. The method of claim 1, wherein the advertisement database is maintained by at least one of the shipping carrier, the shipper, and a third party.

3. The method of claim 1, wherein the selected at least one advertisement comprises at least one selected from the group consisting of:

an advertisement for the shipper; and

an advertisement for a third party advertiser.

4. The method of claim 1, wherein the at least one selected advertisement is associated with an advertiser, the method further comprising:

charging the advertiser a fee for display of the advertisement.

5. The method of claim 1, wherein the at least one selected advertisement is associated with an advertiser, the method further comprising:

receiving, by the processor running at the server, a signal indicating that a user has clicked on a displayed advertisement; and

responsive to the received signal, charging the advertiser a fee.

6. The method of claim 1, wherein the at least one selected advertisement is associated with an advertiser and comprises

a hyperlink pointing to at least one selected from the group consisting of:

(a) a webpage affiliated with the advertiser and

(b) media chosen by the advertiser for display when selected.

7. The method of claim 1, wherein the at least one selected advertisement is associated with an advertiser and comprises

at least one selected from the group consisting of (a) an advertiser'"'"'s business name, (b) an advertiser'"'"'s logo, (c) a banner advertisement including promotional information, (d) a shipper'"'"'s business name, (e) a shipper'"'"'s logo, (f) a third party advertiser'"'"'s business name, (g) a third party advertiser'"'"'s logo, (h) a text, (i) a graphic, (j) a picture, (k) an animation, (l) an audio message, (m) a video, (n) a hyperlink, (o) a pop-up, (p) a pop-under advertisement, and (q) a flash advertisement.

8. The method of claim 1, wherein retrieving, from at least one database stored on a data storage device, additional data associated with the shipping order comprises retrieving, by the processor running at the server, data identifying at least one party associated with the shipping order.

9. The method of claim 1, wherein retrieving, from at least one database stored on a data storage device, additional data associated with the shipping order comprises retrieving, by the processor running at the server, data identifying at least one of the shipper and the shipping carrier.

10. The method of claim 1, wherein the tracking status information for the shipping order is displayed concurrently with the at least one selected advertisement.

11. The method of claim 10, wherein the tracking status information for the shipping order are displayed as components of a webpage.

12. The method of claim 1, wherein transmitting the retrieved tracking status information and the at least one selected advertisement to the client machine comprises transmitting code to the client machine, wherein the code is configured to cause the client machine to display a webpage comprising the tracking status information and the at least one selected advertisement.

13. The method of claim 1, further comprising:

determining, by the processor running at the server, preselected criteria associated with at least one of a plurality of available advertisements;

wherein selecting at least one advertisement comprises selecting, by the processor running at the server, at least one of the plurality of available advertisements based on the additional data associated with the shipping order and further based on the determined preselected criteria associated with the at least one advertisement.

14. The method of claim 13, wherein the preselected criteria associated with at least one of the available advertisements comprise at least one of a range of days of the week, dates, and time of day during which the advertisement is to be displayed.

15. The method of claim 13, wherein the preselected criteria associated with at least one of the available advertisements comprise at least one criterion directed toward avoiding a conflict between the subject matter of the advertisement and the shipper.

16. The method of claim 1, wherein:

retrieving additional data associated with the shipping order comprises retrieving, by the processor running at the server, shipping information from a shipment database; and

selecting the at least one advertisement comprises selecting, by the processor running at the server, the at least one advertisement based on the retrieved shipping information.

17. The method of claim 1, wherein:

retrieving additional data associated with the shipping order comprises retrieving, by the processor running at the server, transaction information from a transaction database; and

selecting the at least one advertisement comprises selecting, by the processor running at the server, the at least one advertisement based on the retrieved transaction information.

18. The method of claim 1, wherein:

retrieving additional data associated with the shipping order comprises retrieving, by the processor running at the server, client information from a client database; and

selecting the at least one advertisement comprises selecting, by the processor running at the server, the at least one advertisement based on the retrieved client information.

19. A system for transmitting directed advertising to a client machine for display in connection with shipment tracking status information, the system comprising:

a first data storage device, configured to store a tracking database comprising tracking status information for shipping orders;

a second data storage device, configured to store additional data associated with the shipping orders;

a processor running at a server, communicatively coupled to the first and second data storage devices, configured to perform the steps of;

receiving a tracking status request from a client machine via an electronic communications network, the tracking status request specifying a tracking number for a shipping order, the shipping order being associated with a shipper and a shipping carrier;

retrieving, from the first data storage device, tracking status information for the shipping order identified by the tracking number;

retrieving, from the second data storage device, additional data associated with the shipping order identified by the tracking number;

selecting, from an advertisement database, at least one advertisement based on the additional data associated with the shipping order; and

transmitting, to the client machine, the retrieved tracking status information for the shipping order and the at least one selected advertisement for display on the client machine.

20. The system of claim 19, wherein:

the processor is further configured to determine preselected criteria for at least one of a plurality of available advertisements; and

the processor is configured to select the at least one advertisement by selecting at least one of the plurality of available advertisements based on the additional data associated with the shipping order and further based on the determined preselected criteria associated with the at least one advertisement.

21. The system of claim 20, wherein the preselected criteria for the advertisement comprise at least one of a range of days of the week, dates, and time of day during which the advertisement is to be displayed.

22. The system of claim 20, wherein the preselected criteria associated with the at least one advertisement comprise at least one criterion directed toward avoiding a conflict between the subject matter of the selected at least one advertisement and the shipper.

23. The system of claim 19, wherein the advertisement database is maintained by at least one of the shipping carrier, the shipper, and a third party.

24. The system of claim 19, wherein the selected at least one advertisement comprises at least one selected from the group consisting of:

an advertisement for the shipper; and

an advertisement for a third party advertiser.

25. The system of claim 19, wherein the at least one selected advertisement is associated with an advertiser, the system further comprising:

a billing module, communicatively coupled to the processor running at the server, configured to charge the advertiser a fee for display of the advertisement.

26. The system of claim 19, wherein the at least one selected advertisement is associated with an advertiser, and wherein:

the processor is further configured to receive a signal indicating that a user has clicked on a displayed advertisement;

the system further comprising a billing module, configured to, responsive to the processor receiving the signal indicating that a user has clicked on a displayed advertisement, charge the advertiser a fee.

27. The system of claim 19, wherein the at least one selected advertisement is associated with an advertiser and comprises:

a hyperlink pointing to at least one selected from the group consisting of;

(a) a webpage affiliated with the advertiser; and

(b) media chosen by the advertiser for display when selected.

28. The system of claim 19, wherein the at least one selected advertisement is associated with an advertiser and comprises:

at least one selected from the group consisting of (a) an advertiser'"'"'s business name, (b) an advertiser'"'"'s logo, (c) a banner advertisement including promotional information, (d) a shipper'"'"'s business name, (e) a shipper'"'"'s logo, (f) a third party advertiser'"'"'s business name, (g) a third party advertiser'"'"'s logo, (h) a text, (i) a graphic, (j) a picture, (k) an animation, (l) an audio message, (m) a video, (n) a hyperlink, (o) a pop-up, (p) a pop-under advertisement, and (q) a flash advertisement.

29. The system of claim 19, wherein the processor is configured to retrieve additional data associated with the shipping order by retrieving, from the second data storage device, data identifying at least one party associated with the shipping order.

30. The system of claim 19, wherein the processor is configured to retrieve additional data associated with the shipping order by retrieving, from the second data storage device, data identifying at least one of the shipper and the shipping carrier.

31. The system of claim 19, wherein the processor is configured to transmit the retrieved tracking status information and the at least one selected advertisement to the client machine by transmitting code to the client machine, wherein the code is configured to cause the client machine to display a webpage comprising the tracking status information and the at least one selected advertisement.

32. The system of claim 19, wherein:

the second data storage device comprises a shipment database; and

the processor is configured to retrieve additional data associated with the shipping order by retrieving shipping information from the shipment database; and

the processor is configured to select the at least one advertisement by selecting the at least one advertisement based on the retrieved shipping information.

33. The system of claim 19, wherein:

the second data storage device comprises a transaction database; and

the processor is configured to retrieve additional data associated with the shipping order by retrieving transaction information from the transaction database; and

the processor is configured to select the at least one advertisement by selecting the at least one advertisement based on the retrieved transaction information.

34. The system of claim 19, wherein:

the second data storage device comprises a client database; and

the processor is configured to retrieve additional data associated with the shipping order by retrieving client information from the client database; and

the processor is configured to select the at least one advertisement by selecting the at least one advertisement based on the retrieved client information.