Demonstrative methods for sanitary tissue products

• US 8,192,205 B2
• Filed: 01/12/2009
• Issued: 06/05/2012
• Est. Priority Date: 01/12/2009
• Status: Active Grant

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Weaver, Gregg Thomas, DuVal, Dean Larry
• Primary Examiner(s): Fernstrom, Kurt
• Application Number:
  US12/352,088
• Publication Number:
  US 20100178646A1
• Time in Patent Office: 1,240 Days
• Field of Search: 434/276, 434/300, 434/365, 434/367, 434/433
• US Class Current: 434/367
• CPC Class Codes: G09B 19/0076 Body hygiene; Dressing; Knot tying

Abstract

Demonstrative methods for sanitary tissue products, for example toilet tissue products, and more particularly, methods for demonstrating absorbency-based consumption differences between two or more toilet tissue products, and toilet tissue product packages and marketing articles that evidence absorbency-based consumption differences between toilet tissue products are provided.

Claims

1. A method for demonstrating to a consumer absorbency-based consumption property differences between two or more rolled sanitary tissue products, the method comprising the steps of:

a. comparatively subjecting a first rolled sanitary tissue product and a second, different rolled sanitary tissue product to an Absorbency-Based Consumption Test Method, which produces results that demonstrate to a consumer the absorbency-based consumption property differences between the first and second, different rolled sanitary tissue products; and

b. presenting the results to the consumer.

2. The method according to claim 1 wherein the step of presenting the results to the consumer comprises airing a television commercial.

3. The method according to claim 1 wherein the step of presenting the results to the consumer comprises placing the results on the Internet.

4. The method according to claim 1 wherein the step of presenting the results to the consumer comprises distributing a print advertisement.

5. The method according to claim 1 wherein the step of presenting the results to the consumer comprises distributing the results on sanitary tissue product packages.

6. The method according to claim 1 wherein the step of presenting the results to the consumer comprises displaying the results on an in-store display.

7. The method according to claim 1 wherein the step of presenting the results to the consumer comprises displaying the results on a billboard.

8. The method according to claim 1 wherein the step of presenting the results to the consumer comprises visually, numerically and/or graphically presenting the results to the consumer.

9. The method according to claim 1 wherein the results comprise the number of sanitary tissue product sheets wetted from each of the first and second, different rolled sanitary tissue products.

10. The method according to claim 1 wherein the results comprise the length of sanitary tissue product wetted from each of the first and second, different rolled sanitary tissue products.

11. The method according to claim 1 wherein the Absorbency-Based Consumption Test Method comprises the steps of:

a. applying moisture to the first and second, different rolled sanitary tissue products; and

b. unwinding the moistened first and second, different rolled sanitary tissue products from the sanitary tissue product rolls such that the absorbency-based consumption property difference between the first and second, different rolled sanitary tissue products is visible to a consumer.

12. The method according to claim 1 wherein the rolled sanitary tissue products are paper towels or toilet tissue.

13. A method for demonstrating to a consumer absorbency-based consumption property differences between two sanitary tissue products, the method comprising the steps of:

a. comparatively subjecting a first sanitary tissue product and a second, different sanitary tissue product to an Absorbency-Based Consumption Test Method, which produces results that demonstrate to a consumer the absorbency-based consumption property differences between the first and second, different sanitary tissue products, the Absorbency-Based Consumption Test Method comprising the steps of;

selecting two rolls of different sanitary tissue products for comparison;

preparing a solution;

applying the solution to a surface of the rolls;

partially unwinding the rolls; and

counting the number of sheets of each of the rolls that were wetted during the applying step; and

b. presenting the results to the consumer.

14. The method according to claim 13 wherein the solution comprises water and a colorant.

15. The method according to claim 13 wherein the solution is prepared in a spray bottle, and wherein the Absorbency-Based Consumer Test Method comprises the step of applying the solution to the surface of each of the rolls using the spray bottle.

16. The method according to claim 13 wherein the Absorbency-Based Consumption Test Method comprises the step of inspecting the rolls for soak-through spots during the step of partially unwinding the rolls.

17. The method according to claim 13 wherein the rolled sanitary tissue products are paper towels or toilet tissue.

18. A method for demonstrating to a consumer absorbency-based consumption property differences between two sanitary tissue products, the method comprising the steps of:

a. comparatively subjecting a first sanitary tissue product and a second, different sanitary tissue product to an Absorbency-Based Consumption Test Method, which produces results that demonstrate to a consumer the absorbency-based consumption property differences between the first and second, different sanitary tissue products, the Absorbency-Based Consumption Test Method comprising the steps of;

selecting two rolls of different sanitary tissue products for comparison;

applying moisture to a surface of the rolls;

partially unwinding the rolls; and

counting the number of sheets of each of the rolls that were wetted during the applying step; and

b. presenting the results to the consumer.

19. The method according to claim 18 comprising the step of preparing a solution comprising water and a colorant.

20. The method according to claim 18 wherein the Absorbency-Based Consumption Test Method comprises the step of inspecting the rolls for soak-through spots during the step of partially unwinding the rolls.