Mobile dynamic advertisement creation and placement

• US 8,195,133 B2
• Filed: 10/30/2007
• Issued: 06/05/2012
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis, Karasic, Neal J.
• Primary Examiner(s): Zewdu, Meless N
• Assistant Examiner(s): HAMMONDS, MARCUS C
• Application Number:
  US11/929,308
• Publication Number:
  US 20080214156A1
• Time in Patent Office: 1,680 Days
• Field of Search: 455405-408, 4554121-4122, 4554141-4144, 455/466, 705 1449- 1464
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel

Abstract

In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, receiving a business rule relating to handling a mobile content type, dynamically creating a content based at least in part on an association of the navigation request, the indicator input and the business rule, and presenting the dynamically created content to the mobile communication facility.

Claims

1. A system for targeted delivery of advertising on a plurality of mobile communication facilities, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;

receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;

dynamically creating a content second advertisement configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, and a rendering capability of the mobile communication facility determined by a make and a model thereof; and

transmitting the dynamically created content second advertisement to the mobile communication facility for display thereon.

2. The system of claim 1, wherein the indicator input further comprises data provided by a wireless provider.

3. The system of claim 2, wherein the data is a transaction history associated with the user.