Providing a personalized transactional benefit
First Claim
1. A mobile device, comprising:
- a communications device configured to send a unique consumer identifier associated with a consumer and an image associated with a product to a server, wherein the image is captured by a reader coupled to the communications device, and to receive personalized identification information associated with the unique consumer identifier and the product information associated with the image from the server; and
a visual output device configured to;
present a menu of a subset of available services based on the product information,wherein services are user selectable from the subset of available services,wherein a service selected from the subset of available services provides a personalized transactional benefit based on the personalized identification information.
2 Assignments
0 Petitions
Accused Products
Abstract
A mobile device is described for providing a personalized transactional benefit at a point of purchase. The mobile device includes a communications module that is configured to retrieve from a network personalized identification information associated with a consumer based on a personalized identifier uniquely associated with the consumer. The mobile device further includes a reader coupled to the communications module. The reader is configured to capture, at the point of purchase, an image representing a product identification indicia. The communications module accesses the network to identify the captured image and to retrieve from the network information associated with the captured image. Finally, the mobile device includes a visual output device coupled to the communications module. The visual output device is configured to visually output the personalized transactional benefit based on the personalized identification information associated with the consumer and the information associated with the captured image. The consumer identity is preferably shielded from a retail establishment where the product identification indicia is captured.
45 Citations
33 Claims
-
1. A mobile device, comprising:
-
a communications device configured to send a unique consumer identifier associated with a consumer and an image associated with a product to a server, wherein the image is captured by a reader coupled to the communications device, and to receive personalized identification information associated with the unique consumer identifier and the product information associated with the image from the server; and a visual output device configured to; present a menu of a subset of available services based on the product information, wherein services are user selectable from the subset of available services, wherein a service selected from the subset of available services provides a personalized transactional benefit based on the personalized identification information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A mobile device, comprising:
-
means for sending a unique consumer identifier associated with a consumer and an image associated with a product to a server, wherein the image is captured by means for reading; means for receiving personalized identification information associated with the unique consumer identifier and product information associated with the image from the server; means for presenting a menu of a subset of available services based on the product information, wherein services are user selectable from the subset of available services presented, wherein a service selected from the subset of available services provides a personalized transactional benefit based on the personalized identification information. - View Dependent Claims (15, 16, 17, 18, 19)
-
-
20. A method, comprising:
-
sending a captured image and a unique consumer identifier to a server; receiving from the server personalized identification information associated with the unique consumer identifier and the product information associated with the captured image; outputting a menu of only a subset of available services based on the product information, wherein services are user selectable from the subset of available services presented, wherein a service selected from the subset of available services provides a personalized transactional benefit based on the personalized identification information. - View Dependent Claims (21, 22, 23, 24, 25, 26)
-
-
27. An article of manufacture including a computer-readable storage medium having stored thereon computer-executable instructions, execution of which, by a computing device, causes the computing device to perform operations comprising:
-
sending a captured image and a unique consumer identifier to a server; receiving from the server personalized identification associated with the unique consumer identifier and product information associated with the captured image; and visually outputting a menu of only a subset of available services based on the product information, wherein each service is user selectable from the subset of available services presented, wherein a service selected from the subset of available services provides a personalized transactional benefit based on the personalized identification information. - View Dependent Claims (28, 29, 30, 31, 32, 33)
-
Specification