System and method for providing contemporaneous product information with animated virtual representations

• US 8,199,966 B2
• Filed: 05/14/2008
• Issued: 06/12/2012
• Est. Priority Date: 05/14/2008
• Status: Active Grant

• Current Assignee: Maplebear Inc.
• Original Assignee: International Business Machines Corporation
• Inventors: Guven, Sinem, Flickner, Myron, Pingali, Gopal Sarma, Podlaseck, Mark Edward, Schwartz, Robyn Ruth
• Primary Examiner(s): Strege, John
• Assistant Examiner(s): GORADIA, SHEFALI DINESH
• Application Number:
  US12/120,381
• Publication Number:
  US 20090285483A1
• Time in Patent Office: 1,490 Days
• Field of Search: 705/26.1, 705/27.2, 705/27.1, 345/473
• US Class Current: 382/100
• CPC Class Codes: G06Q 30/016 After-sales
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

A system and method for providing contemporaneous product information with animated virtual representations includes identifying a product by detecting a marker with a user device. Based upon the product, an animated virtual representation is generated in a display of the user device. Information about the product is conveyed to the user by virtual interaction with the animated virtual representation.

Claims

1. A method for providing contemporaneous product information with animated virtual representations, comprising:

identifying a product by detecting a marker with a user device;

based upon the product, generating an animated virtual representation in a display of the user device; and

conveying social data generated by other users about the product to the user by virtual interaction with the animated virtual representation.

2. The method as recited in claim 1, wherein identifying a product by detecting a marker with a user device includes acquiring an image with a camera of the user device and employing image recognition to identify the product.

3. The method as recited in claim 1, wherein identifying a product by detecting a marker with a user device includes scanning a bar code with the user device.

4. The method as recited in claim 1, wherein generating an animated virtual representation includes generating a user selected avatar character and generating an avatar character associated with the product.

5. The method as recited in claim 1, wherein conveying social data about the product to the user includes conveying information from other customers made available by leaving a virtual symbol in a virtual product space, the virtual symbol having information associated therewith to be rendered by selection of the user.

6. The method as recited in claim 5, wherein placement of the virtual symbol in the virtual space indicates an opinion of a customer that left the symbol in the virtual space.

7. The method as recited in claim 1, wherein conveying social data includes conveying information to a user in a retail store.

8. The method as recited in claim 1, wherein conveying social data includes conveying information about at least one of promotions, sales, product reviews, product ratings, and inventory.

9. The method as recited in claim 1, wherein conveying social data includes conveying information to a user after purchasing the product during the product'"'"'s life cycle.

10. The method as recited in claim 9, wherein the social data includes at least one of warranty information, product recalls, support documents and maintenance information.

11. The method as recited in claim 1, further comprising gathering user input information related to the product.

12. A computer readable storage medium comprising a computer readable program for providing contemporaneous product information with animated virtual representations, wherein the computer readable program when executed on a computer causes the computer to:

identifying a product by detecting a marker with a user device;

based upon the product, generating an animated virtual representation in a display of the user device; and

conveying social data generated by other users about the product to the user by virtual interaction with the animated virtual representation.

13. A method for providing contemporaneous product information with animated virtual representations, comprising:

identifying a product by detecting a marker with a user device;

communicating the marker information to a back-end;

collecting product information about the product at the back-end;

composing an avatar based upon at least one of the product information and a user preference;

generating an avatar overlay in a display of the user device; and

conveying social data generated by other users about the product to the user by virtual interaction with the avatar.

14. The method as recited in claim 13, wherein identifying a product by detecting a marker with a user device includes one of acquiring an image with a camera of the user device and employing image recognition to identify the product;

and scanning a bar code with the user device.

15. The method as recited in claim 13, wherein generating an avatar overlay includes generating an avatar character associated with the product.

16. The method as recited in claim 13, wherein generating an avatar overlay in a display of the user device includes generating the avatar overlay using another customer'"'"'s avatar made available by leaving a virtual symbol in a virtual product space, the virtual symbol having information associated therewith to be rendered by selection of the user.

17. The method as recited in claim 13, wherein placement of the virtual symbol in the virtual space indicates an opinion of a customer that left the symbol in the virtual space.

18. The method as recited in claim 13, wherein conveying social data includes conveying information about at least one of promotions, sales, product reviews, product ratings, and inventory.

19. The method as recited in claim 13, wherein conveying social data includes conveying information to a user after purchasing the product during the product'"'"'s life cycle.

20. The method as recited in claim 13, further comprising gathering user input information related to the product.

21. A computer readable storage medium comprising a computer readable program for providing contemporaneous product information with animated virtual representations, wherein the computer readable program when executed on a computer causes the computer in accordance with claim 13.

22. A system for providing contemporaneous product information with animated virtual representations, comprising:

a back-end configured to collect information about a product from a product information source in accordance with a user request, the back-end configured to communicate with at least one user device such that upon identifying a product by detecting a marker with the user device, product information is retrieved from the product information source, and an animated virtual representation is composed for display on the user device to dynamically provide real-time information to the user device; and

a server coupled to the back-end to provide the product information source, the server having a plurality of different information sources from which to collect information including animated virtual representation composition information and social data generated by other users.

23. The system as recited in claim 22, wherein the at least one user device includes one of a cell phone, a personal digital assistant, and a specialized marker detection device.

24. The system as recited in claim 22, wherein the back-end gathers user input information related to the product which is employed as product feedback.

25. The system as recited in claim 22, wherein the product is identified in a retail store and the product information includes at least one of promotions, sales, product reviews, product ratings, and inventory.