Global conduct score and attribute data utilization pertaining to commercial transactions and page views

• US 8,204,840 B2
• Filed: 12/10/2007
• Issued: 06/19/2012
• Est. Priority Date: 11/09/2007
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Patil, Dhanurjay A. S., Murphy, Timothy M., Olliphant, Hugo, Phillips, Brian Andrew, Lee, George, Pritchett, Daniel L
• Primary Examiner(s): VINCENT, DAVID ROBERT
• Application Number:
  US11/953,244
• Publication Number:
  US 20090125349A1
• Time in Patent Office: 1,653 Days
• Field of Search: 706/12, 706/20, 706 45- 48, 705/38
• US Class Current: 706/45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

In one embodiment, a system and method is illustrated as including generating a model using at least one of a global conduct score and attribute data. A range of numeric values may be retrieved, based upon which, a better term is granted in a transaction than would otherwise be granted in the transaction. A comparison may be made between the model and the range of numeric values. Further, a better term may be granted in the transaction where the model falls within the range of numeric values. The global conduct score is computed using an approach including at least one of a feed score approach, and a composite score approach. The attribute data includes page view data, click through data, account usage data, and good purchased data. The model includes a global conduct score model, a weighting model, an AI based model, and an associated network based model.

Claims

1. A method comprising:

identifying a network of users, the network of users comprising first users who have previously interacted with a particular user of the network of users and second users who have previously interacted with the first users, each interaction being a prior commercial transaction or an electronic communication, each user of the network of users having conducted one or more prior commercial transactions with a business entity or with another business entity;

retrieving page view data including a number of views of a page by respective users of the network of users;

retrieving a first range of numeric values determined by the business entity, the business entity to transact a current commercial transaction with the particular user of the network of users;

comparing, using one or more processors, the number of views of the page and the range of numeric values; and

in the current commercial transaction, granting a first contractual term to the particular user if the number of views of the page is within the range of numeric values and granting a second contractual term to the particular user if the number of views of the page is not within the range of numeric values.

2. The method of claim 1, further comprising computing a global conduct score using an approach including at least one of a feed score approach, and a composite score approach.

3. The method of claim 1, further comprising retrieving click through data of the respective users of the network of users, and account usage data of the respective users of the network of users.

4. The method of claim 1, further comprising computing a global conduct score model, a weighting model, and an Artificial Intelligence (AI) based model.

5. The method of claim 4, wherein the AI based model includes at least one of a Decision Tree, a Fuzzy Associative Matrix, Statistical Clusters, K-Means, Random Forests, and Markov Processes.

6. The method of claim 3, further comprising comparing click through data and account usage data to a second range of numeric values and a third range of numeric values, respectively.

7. The method of claim 1, wherein the first contractual term is more economically advantageous to the particular user as compared to the second contractual term.

8. The method of claim 1, wherein the second contractual term is less economically advantageous to the particular user than the first contractual term.

9. A method comprising:

receiving and storing an alert parameter from a member of a network, the alert parameter indicating a threshold number of views of a page;

receiving an update from another member of the network, the update including at least page view data of a network of users, the network of users being comprised of first users who have previously interacted with a particular user of the network of users and second users who have previously interacted with the first users, each interaction being a prior commercial transaction or an electronic communication, each user of the network of users having conducted one or more prior commercial transactions with a business entity, the page view data indicating a number of views of the page by respective users of the network of users;

retrieving the alert parameter, and comparing the alert parameter with the page view data included within the update; and

transmitting an alert if the page view data exceeds the alert parameter.

10. The method of claim 9, wherein the alert parameter indicates at least a click through threshold, and an account usage threshold.

11. The method of claim 9, further comprising computing a global conduct score using an approach including at least one of a feed score approach, and a composite score approach.

12. The method of claim 9, wherein the update includes click through data of the respective users of the network of users, and account usage data of the respective users of the network of users.

13. The method of claim 9, further comprising:

receiving a data request with a data identifier, the data request including at least a request for page view data;

using the data identifier to determine a privilege to access data identified by the data request;

retrieving the requested data based on the privilege; and

transmitting the requested data.

14. A computer system comprising:

a scoring server to identify a network of users, the network of users comprising first users who have previously interacted with a particular user of the network of users and second users who have previously interacted with the first users, each interaction being a prior commercial transaction or an electronic communication, each user of the network of users having conducted one or more prior commercial transactions with a business entity or with another business entity, the scoring server to retrieve page view data of the network of users, the page view data indicating number of views of a page by respective users of the network of users;

a range retriever to retrieve a first range of numeric values determined by the business entity, the business entity to transact with the particular user of the network of users;

a comparison engine to compare the number of views of the page and the range of numeric values; and

a term grantor to grant, in a current commercial transaction, a first contractual term to the particular user if the number of views of the page is within the range of numeric values and to grant a second contractual term if the number of views of the page is not within the range of numeric values.

15. The computer system of claim 14, further comprising a calculator to compute a global conduct score using an approach including at least one of a feed score approach, and a composite score approach.

16. The computer system of claim 14, where the range of numeric values includes at least click through data, and account usage data.

17. The computer system of claim 14, wherein the first contractual term is more economically advantageous to the particular user as compared to the second contractual term.

18. The computer system of claim 14, wherein the second contractual term is less economically advantageous to the particular user than the first contractual term.

19. The computer system of claim 14, further comprising:

a first receiver to receive and store an alert parameter from a member of a network, the alert parameter indicating a threshold number of views of a page;

a second receiver to receive an update from another member of the network, the update including at least page view data of the network of users;

a retriever to retrieve the alert parameter, and comparing the alert parameter with the page view data included within the update; and

a transmitter to transmit an alert if the page view data exceeds the alert parameter.

20. The computer system of claim 19, wherein the alert parameter indicates at least a click through threshold, and an account usage threshold.

21. The computer system of claim 19, further comprising a calculator to compute a global conduct score using an approach including at least one of a feed score approach, and a composite score approach.

22. The computer system of claim 19, wherein the update includes click through data of the respective users of the network of users and account usage data of the respective users of the network of users.

23. The computer system of claim 14, further comprising:

a receiver to receive a data request with a data identifier, the data request including at least a request for page view data;

a determiner engine to use the data identifier to determine a privilege to access data identified by the data request;

a retriever to retrieve the requested data based on the privilege; and

a transmitter to transmit the requested data.

24. An apparatus comprising:

means for identifying a network of users comprising first users who have previously interacted with a particular user of the network of users and second users who have previously interacted with the first users, each interaction being a prior commercial transaction or an electronic communication, each user of the network of users having conducted one or more prior commercial transactions with a business entity or with another business entity;

means for retrieving page view data including number of views of a page by respective users of the network of users;

means for retrieving a first range of numeric values determined the business entity, the business entity to transact a current commercial transaction with the particular user of the network of users;

means for comparing the number of views of the page and the range of numeric values; and

means for granting, in the current commercial transaction, a first contractual term to the particular user if the number of views of the page is within the range of numeric values and granting a second contractual term to the particular user if the number of views of the page is not within the range of numeric values.

25. A non-transitory machine-readable medium comprising instructions, which when implemented by one or more machines, cause the one or more machines to perform operations comprising:

identifying a network of users, the network of users comprising first users who have previously interacted with a particular user of the network of users and second users who have previously interacted with the first users, each interaction being a prior commercial transaction or an electronic communication, each user of the network of users having conducted one or more prior commercial transactions with a business entity or with another business entity;

retrieving page view data including a number of views of a page by respective users of the network of users;

retrieving a first range of numeric values determined by the business entity, the business entity to transact a current commercial transaction with the particular user of the network of users;

comparing, using one or more processors, the number of views of the page and the range of numeric values; and

in the current commercial transaction, granting a first contractual term to the particular user if the number of views of the page is within the range of numeric values and granting a second contractual term to the particular user if the number of views of the page is not within the range of numeric values.