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Systems and methods for integrating XML syndication feeds into online advertisement

DC
  • US 8,204,961 B2
  • Filed: 03/01/2010
  • Issued: 06/19/2012
  • Est. Priority Date: 09/06/2005
  • Status: Active Grant
First Claim
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1. A system for providing syndicated content to an Internet panel rendered in a web browser, comprising:

  • an Internet server in communication with the web browser, the Internet server configured to choose and deliver an Internet panel to the web browser, wherein the Internet panel is chosen based on previous communications with the web browser, wherein the syndicated content is embedded within the Internet panel; and

    a syndicated content server in communications with the Internet server, the syndicated content server configured to send syndicated content updates to the Internet server;

    wherein the Internet panel is configured to receive updates from the Internet server without requiring user interaction with the web browser.

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