Content access analytics
First Claim
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1. A content access analytics system, comprising:
- a memory that stores computer executable components; and
a microprocessor that executes the following computer executable components stored in the memory;
an identification component configured to identify a referrer of media content;
a classification component configured to classify the referrer into one of a set of predefined classes, wherein the set of predefined classes includes;
(1) an internal referrer class, (2) an external referrer class, and (3) a viral referrer class, wherein the classification component classifies the referrer into the internal referrer class in response to the referrer being in a content domain associated with the media content, or classifies the referrer into the external referrer class in response to the referrer being external to the content domain associated with the media content; and
a statistics component configured to generate statistics associated with access to the media content for at least one class included in the set of predefined classes.
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Abstract
Systems and methods for media access analytics are disclosed herein. When media content such as a video is accessed, typically by a referring link, the referrer can be identified. The referrer can be classified as an internal referrer, an external referrer, a viral referrer, or into another of a set of predefined classes. Statistics associated with access to the media content can be generated according to an associated class of referrer and presented to a user associated with the media content (e.g., a user who uploaded the video) or another authorized party.
33 Citations
23 Claims
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1. A content access analytics system, comprising:
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a memory that stores computer executable components; and a microprocessor that executes the following computer executable components stored in the memory; an identification component configured to identify a referrer of media content; a classification component configured to classify the referrer into one of a set of predefined classes, wherein the set of predefined classes includes;
(1) an internal referrer class, (2) an external referrer class, and (3) a viral referrer class, wherein the classification component classifies the referrer into the internal referrer class in response to the referrer being in a content domain associated with the media content, or classifies the referrer into the external referrer class in response to the referrer being external to the content domain associated with the media content; anda statistics component configured to generate statistics associated with access to the media content for at least one class included in the set of predefined classes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for presenting content consumption statistics, comprising:
employing a computer-based processor to execute computer executable components stored within a memory to perform the following; identifying a referrer of media content; categorizing the referrer into one of a set of predefined classes, wherein the predefined classes includes;
an internal referrer class, an external referrer class, and a viral referrer class, wherein the referrer is categorized into the internal referrer class in response to a source of a reference link utilized to access the media content being included in a content domain associated with the media content, or categorized into the external referrer class in response to a source of a reference link utilized to access the media content being external to the content domain associated with the media content;constructing statistics associated with access to the media content for at least one class included in the set of predefined classes; and transmitting at least a subset of the statistics to a computer-based display configured for presenting the subset of the statistics. - View Dependent Claims (15, 16, 17, 18, 19)
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20. An apparatus comprising a non-transitory computer readable storage medium encoding the following computer executable components:
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an information component configured to request referrer data associated with a video available for access on a video hosting domain; a receiving component configured to receive the referrer data and a set of predefined classes including at least an internal referrer class, an external referrer class, and a viral referrer class, wherein the referrer data is classified into the internal referrer class in response to the referrer data being in a content domain associated with the media content, or classified into the external referrer class in response to the referrer data being external to the content domain associated with the media content; an organization component configured to organize the referrer data according to the predefined classes; and a presentation component configured to present a view of statistical data associated with the referrer data. - View Dependent Claims (21, 22, 23)
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Specification