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System and method for tracking shopping behavior

  • US 8,207,851 B2
  • Filed: 09/11/2007
  • Issued: 06/26/2012
  • Est. Priority Date: 08/16/2006
  • Status: Active Grant
First Claim
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1. A method for tracking an interrogator relay unit (IRU) associated with a customer within a structure:

  • emitting an RF interrogation signal using the IRU;

    receiving, at the IRU, location data from one or more RFID tags in response to the RF interrogation signal;

    transmitting the location data, an identification information of the IRU, and timestamp data to a remote server using the IRU; and

    generating a customer behavior report using the transmitted location data, the identification information, and the timestamp data, wherein the customer behavior report includes a travel pattern of the IRU a time duration report showing how long the IRU was at each of a plurality of locations, average time spent at various locations within the structure, and average time in the structure;

    wherein the RFID tags are mounted within the structure based upon a predetermined standard that addresses the mounting location of each RFID tag and a prescribed distance between RFID tags,wherein at least one MID tag includes an address, contact information, and a building schematic for the structure.

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