Electronic shopping cart display system
First Claim
Patent Images
1. An electronic shopping cart display system comprising:
- a display unit having a display screen in operable connection with a computer unit and attached to a shopping cart for displaying information, the display unit being integrated into the handle of the shopping cart, the display unit having a power source located within the handle of the shopping cart;
at least one of a transceiver unit and a RFID unit structured to send information to the computer unit onboard the shopping cart, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions;
a transmitter in direct communication with at least one of the transceiver unit and the RFID unit, for sending information to at least one of the transceiver and the RFID unit;
the computer for operating the interaction between the display unit, the transceiver units, RFID tags and the transmitter in direct electronic communication with the transmitter unit and in indirect electronic communication with the transceiver unit through the transmitter, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions, and contemporaneously allowing user to interactively request information utilizing the computer display, said requested information being transmitted from a communication center resident at the store through one of said transceiver unit and RFID unit, for display on said display screen substantially immediately without contextually meaningful delay.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertising and promotion system including an electronic shopping cart display screen that provides wireless in-store advertising and promotions. In embodiments of the present invention, the advertising and promotion system includes a display unit attached to a shopping cart, a plurality of store-wide transceiver units, an audible alert component on the display unit for signaling receipt of information from the transceiver unit, a host computer for operating the advertising and promotion system, and a battery charger for powering the display unit. The display unit includes a liquid crystal display (“LCD”) panel for displaying animated graphic advertisements and other visual messages automatically exhibited in the proximity of a transceiver unit by a desired product display. The display unit may be interactive (i.e., capable of responding to user information requests and directions) or passive (i.e., only requiring the shopper to push the cart down the aisle where it will automatically receive a signal and alert the shopper to promotions and advertised specials).
-
Citations
24 Claims
-
1. An electronic shopping cart display system comprising:
-
a display unit having a display screen in operable connection with a computer unit and attached to a shopping cart for displaying information, the display unit being integrated into the handle of the shopping cart, the display unit having a power source located within the handle of the shopping cart; at least one of a transceiver unit and a RFID unit structured to send information to the computer unit onboard the shopping cart, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions; a transmitter in direct communication with at least one of the transceiver unit and the RFID unit, for sending information to at least one of the transceiver and the RFID unit; the computer for operating the interaction between the display unit, the transceiver units, RFID tags and the transmitter in direct electronic communication with the transmitter unit and in indirect electronic communication with the transceiver unit through the transmitter, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions, and contemporaneously allowing user to interactively request information utilizing the computer display, said requested information being transmitted from a communication center resident at the store through one of said transceiver unit and RFID unit, for display on said display screen substantially immediately without contextually meaningful delay. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
Specification
-
- Resources
Litigation Campaign Assessment
Thank you for your request. You will receive a custom alert email when the Litigation Campaign Assessment is available.
×
-
Current AssigneeKlever Marketing Incorporated
-
Original AssigneeKlever Marketing Incorporated
-
InventorsGeiger, Mark A., Begum, Paul G., McElroy, Sean, Draney, Marlow
-
Primary Examiner(s)CZEKAJ, DAVID J
-
Application NumberUS09/871,493Publication NumberTime in Patent Office4,044 DaysField of Search280/33.992, 235/380, 235/383, 705/23, 705/10, 364/401US Class Current348/61CPC Class CodesB62B 3/1408 Display devices mounted on ...B62B 3/1416 mounted on the handleB62B 3/1424 Electronic display devicesG06Q 30/02 Marketing; Price estimation...
