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Video play through rates

  • US 8,209,715 B2
  • Filed: 11/14/2008
  • Issued: 06/26/2012
  • Est. Priority Date: 11/14/2008
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • receiving, by one or more computers, a request for video advertisements;

    identifying, by the one or more computers, video advertisements that are eligible to be provided in response to the request;

    obtaining, by the one or more computers, an estimated play through rate for each of the video advertisements, the estimated play through rate for each of the video advertisements being a value indicative of a likelihood that at least a predetermined amount of a duration of the video advertisement will be presented prior to occurrence of a user action that halts presentation of the video advertisement;

    ranking, by the one or more computers, the video advertisements based on the estimated play through rates for the video advertisements; and

    providing, by the one or more computers, one or more of the video advertisements in response to the request and according to the ranking.

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