Mobile advertising packages for displaying advertisement display messages on personal cellular telecommunications devices

• US 8,213,972 B2
• Filed: 03/20/2007
• Issued: 07/03/2012
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: Celltick Technologies Ltd.
• Original Assignee: Celltick Technologies Ltd.
• Inventors: Neria, Uri, Markovich, Offer
• Primary Examiner(s): Chang, Kent
• Assistant Examiner(s): PHAM LU, NGAN T
• Application Number:
  US12/448,254
• Publication Number:
  US 20100081462A1
• Time in Patent Office: 1,932 Days
• Field of Search: 455/466, 455/456.3, 705/14.14, 705/14.58, 705/14.64
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Mobile advertising packages offered for sale on personal cellular telecommunications devices for displaying advertisement display messages on personal cellular telecommunications devices. Mobile advertising packages specify the contents of advertisement display messages, and their transmission details including inter alia geographical area, number of exposures, schedule.

Claims

1. Method for displaying advertisement display messages on personal cellular telecommunications devices, the method comprising the steps of:

(a) transmitting over a cellular telephone network a cellular interactive display message to a plurality of personal cellular telecommunications devices for display thereon, said cellular interactive display message offering for sale mobile advertising packages for displaying cellular advertisement display messages on at least some of said plurality of personal cellular telecommunications devices;

(b) on a subscriber invoking the cellular interactive display message on his personal cellular telecommunications device, initiating on said personal cellular telecommunications device an order routine for ordering a mobile advertising package over the cellular telephone network, said order routine including specifying (i) the contents of a cellular advertisement display message, (ii) the geographical area in which the cellular advertisement display message is to be transmitted, and (iii) the schedule when the contents of the cellular advertisement display message are to be transmitted; and

(c) transmitting over the cellular telephone network cellular advertisement display messages including said contents to at least some of said plurality of personal cellular telecommunications devices in the specified geographical area for displaying said contents thereon based on the specified schedule in accordance with the mobile advertising package ordered by said subscriber in the order routine.

2. The method as claimed in claim 1 wherein the mobile advertising package ordered in the order routine specifies transmission details including at least the number of exposures the cellular advertisement display message is to be transmitted.

3. The method as claimed in claim 1 wherein invoking the cellular interactive display message initiates a call to a call center for ordering a mobile advertising package over the phone.

4. The method as claimed in claim 1 wherein invoking the cellular interactive display message browses to a WAP site for online ordering a mobile advertising package.

5. The method as claimed in claim 1 wherein invoking the cellular interactive display message transmits a request for forwarding a link to a subscriber'"'"'s email address for online ordering a mobile advertising package at an Internet website.

6. The method as claimed in claim 5 wherein a subscriber manually completes a cellular interactive display message with his email address prior to transmitting the request for forwarding the link.

7. The method as claimed in claim 1 wherein invoking the cellular interactive display message displays an interactive order menu with at least two different options for ordering a mobile advertising package.

8. Personal cellular telecommunications device comprising:

(a) a cellular network interface for interfacing with a cellular telecommunications network transmitting to a plurality of personal cellular telecommunications devices a cellular interactive display message for display thereon, said cellular interactive display message offering for sale mobile advertising packages for displaying cellular advertisement display messages on at least some of said personal cellular telecommunications devices; and

(b) an operating system communicating with said cellular network interface for receiving the cellular interactive display message over the cellular telecommunications network and displaying the cellular interactive display message whereupon a subscriber invoking the cellular interactive display message initiates on said personal cellular telecommunications device an order routine for ordering a mobile advertising package for displaying a cellular advertisement display message on at least some of said plurality of personal cellular telecommunications device wherein said order routine includes specifying (i) the contents of a cellular advertisement display message, (ii) the geographical area in which the cellular advertisement display message is to be transmitted, and (iii) the schedule when the contents of the cellular advertisement display message are to be transmitted,

wherein said cellular network interface is further for interfacing with said cellular telecommunications network transmitting over the cellular telecommunications network to a plurality of personal cellular telecommunications devices in the specified geographical area cellular advertisement display messages displaying said contents based on the schedule specified in accordance with the mobile advertising package ordered by said subscriber in the order routine.

9. The device as claimed in claim 8 wherein a mobile advertising package specified in the order routine specifies transmission details including at least the number of exposures the cellular advertisement display message is to be transmitted.

10. The device as claimed in claim 8 wherein invoking the cellular interactive display message initiates a call to a call center for ordering a mobile advertising package over the phone.

11. The device as claimed in claim 8 wherein invoking the cellular interactive display message browses to a WAP site for online ordering a mobile advertising package.

12. The device as claimed in claim 8 wherein invoking the cellular interactive display message transmits a request for forwarding a link to a subscriber'"'"'s email address for ordering a mobile advertising package at an Internet website.

13. The device as claimed in claim 12 wherein the subscriber manually completes a cellular interactive display message with his email address prior to transmitting the request to forward the link.

14. The device as claimed in claim 8 wherein invoking the cellular interactive display message displays an interactive order menu with at least two different options for ordering a mobile advertising package.