Interactive audio content delivery system and method
First Claim
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1. A method of delivering content to a user using an audio content delivery system, the method comprising:
- providing at least one content source on a server, the content source including at least one of entertainment content, information content, and advertising content;
configuring a network such that the server is in communication with at least one carrier; and
communicating with at least one network access device for receiving the content from the network through the carrier, the at least one access device having audio capability for presenting the content in audio, and an interface that permits the user to interact with the content source, wherein the content is not stored to the network access device;
wherein the at least one network access device and at least one content source are connectable via the network;
wherein the system is accessible by the user using the at least one access device and the system provides for interactivity between the at least one user and the at least one content source, wherein the interactivity includes at least one function selected from the group containing fast forward, rewind, skip, pause, replay, learn more, and purchase;
using a recognition engine located on the server to performidentifying a calling number and creating a calling number-file based on the calling number; and
at least one function chosen from storing content choice and keystroke behavior to the calling number-file, logging advertising heard and transactions performed, and accessing information contained in the calling number-file when the calling number is recognized by the recognition engine, thereby creating and updating an associated user profile for each user based upon user interactions;
creating a content profile table to characterize all available content and advertising for improved selection based upon preferences identified by the user profile; and
driving desirable content to the user based on content choice contained in the user'"'"'s associated profile using an expert content management service on the server,thereby providing interactive audio distribution that allows users to navigate the content and purchase a featured product or service.
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Abstract
The present invention provides a system and method for delivering programmable, personalized interactive audio content, including advertising, via telecommunications carriers. Also, a telecommunications-carrier-based interactive combined entertainment, advertising, and sales channel is provided.
23 Citations
14 Claims
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1. A method of delivering content to a user using an audio content delivery system, the method comprising:
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providing at least one content source on a server, the content source including at least one of entertainment content, information content, and advertising content; configuring a network such that the server is in communication with at least one carrier; and communicating with at least one network access device for receiving the content from the network through the carrier, the at least one access device having audio capability for presenting the content in audio, and an interface that permits the user to interact with the content source, wherein the content is not stored to the network access device; wherein the at least one network access device and at least one content source are connectable via the network; wherein the system is accessible by the user using the at least one access device and the system provides for interactivity between the at least one user and the at least one content source, wherein the interactivity includes at least one function selected from the group containing fast forward, rewind, skip, pause, replay, learn more, and purchase; using a recognition engine located on the server to perform identifying a calling number and creating a calling number-file based on the calling number; and at least one function chosen from storing content choice and keystroke behavior to the calling number-file, logging advertising heard and transactions performed, and accessing information contained in the calling number-file when the calling number is recognized by the recognition engine, thereby creating and updating an associated user profile for each user based upon user interactions; creating a content profile table to characterize all available content and advertising for improved selection based upon preferences identified by the user profile; and driving desirable content to the user based on content choice contained in the user'"'"'s associated profile using an expert content management service on the server, thereby providing interactive audio distribution that allows users to navigate the content and purchase a featured product or service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification