Apparatus and methods for enabling targeted insertion of advertisements using metadata as in-content descriptors

• US 8,214,273 B2
• Filed: 08/13/2008
• Issued: 07/03/2012
• Est. Priority Date: 09/25/2007
• Status: Expired due to Fees

• Current Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Original Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Inventors: Dharmaji, Srinivasa, Biswal, Bharat Bhusan
• Primary Examiner(s): Augustin, Evens J
• Application Number:
  US12/191,103
• Publication Number:
  US 20090083186A1
• Time in Patent Office: 1,420 Days
• Field of Search: None
• US Class Current: 705/35
• CPC Class Codes: G06Q 20/383 Anonymous user system
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A mechanism for transmitting metadata that contain identifying characteristics of advertisements to be inserted, details of an advertisement-spot, and targeted viewing group details as in-content descriptors to a mobile handset is disclosed. Tight synchronization and control of the display of advertisements within an advertisement-spot during wireless content transmission is thus provided.

Claims

1. A computer implemented method for displaying a targeted advertisement in a content stream during wireless content transmission on a wireless enabled mobile display terminal, the method comprising the steps of:

generating a set of targeted advertisements;

generating an associated in-content descriptor associated with each said targeted advertisement, said associated in-content descriptor containing instructions to said wireless enabled mobile display terminal for identifying, prioritizing, and inserting each said targeted advertisement at a specific ad spot in said content stream;

transmitting said targeted advertisements and said associated in-content descriptors to said wireless enabled mobile display terminal;

storing said targeted advertisements and said associated in-content descriptors on said wireless enabled mobile display terminal;

receiving said content stream on said wireless enabled mobile display terminal;

identifying an ad spot in said content stream;

identifying a correct targeted advertisement with a correct priority to be inserted for display in said target spot by said wireless enabled mobile display terminal based on information contained in said associated in-content descriptor; and

inserting and displaying said targeted advertisement at said specific ad spot in said content stream according to instructions contained in said associated in-content descriptor.

2. The method of claim 1, wherein said in-content descriptor comprises channel identification, program identification, ad pod identification, start time, end time, and ad list priority.

3. The method of claim 1, wherein said in-content descriptor is encrypted.

4. The method of claim 3, wherein said encryption comprises a private key.

5. The method of claim 1, wherein said targeted advertisement and said in-content descriptors are downloaded on to said wireless enabled mobile display terminal before said content stream.

6. The method of claim 1, wherein said in-content descriptors comprises instructions for prioritizing an order of insertion of a plurality of targeted advertisements.

7. The method of claim 1, further comprising the steps of:

transmitting said content stream from a major network to a mobile network operator; and

transmitting said content stream to an ad servicing platform group for generating said targeted advertisement and generating said in-content descriptor.

8. The method of claim 1, further comprising the step of identifying said targeted advertisement for insertion from a plurality of stored targeted advertisements stored on said wireless mobile display terminal.

9. The method of claim 1, further comprising the step of displaying said content stream containing said targeted advertisement on a display of said wireless enabled mobile display terminal.

10. An advertisement servicing platform group comprising:

an advertisement serving platform for generating a targeted advertisement and an in-content descriptor associated with said targeted advertisement, said in-content descriptor comprising instructions for inserting said targeted advertisement into an ad spot in a content stream; and

a handset client on a wireless enabled mobile display terminal for filtering, downloading, and storing said targeted advertisement and said in-content descriptor, on said wireless enabled mobile display terminal said handset client inserting said targeted advertisement into said content stream according to instructions in said in-content descriptor.

11. The advertisement servicing platform group of claim 10, wherein said advertisement serving platform generates an encrypted in-content descriptor and said handset client decrypts said encrypted in-content descriptor.

12. The advertisement servicing platform group of claim 10, wherein said in-content descriptor comprises channel identification, program identification, ad pod identification, start time, end time, and ad list priority.

13. The advertisement servicing platform group of claim 10, wherein said handset client is stored on a wireless enabled mobile display terminal.

14. The advertisement servicing platform group of claim 13, wherein said content is distributed to said wireless enabled mobile display terminal using a multicast network.

15. A wireless enabled mobile display terminal for displaying a targeted advertisement in a content stream, comprising:

a handheld client for filtering said targeted advertisement and an in-content descriptor associated with said targeted advertisement from a plurality of advertisements;

a computer-readable medium for storing said targeted advertisement and said in-content descriptor associated with said targeted advertisement;

a processor for recognizing and processing said in-content descriptor to extract metadata contained in said in-content descriptor; and

means for inserting said in-content descriptor into said content stream at an ad spot according to said metadata contained in said in-content descriptor.

16. The wireless enabled mobile display terminal of claim 15, wherein said targeted advertisement and said in-content descriptor and transmitted to said wireless enabled mobile display terminal on a multicast network.

17. The wireless enabled mobile display terminal of claim 15, wherein said targeted advertisement and said in-content descriptor are stored before said wireless enabled mobile display terminal receives said content.

18. The wireless enabled mobile display terminal of claim 15, further comprising a display for displaying said content stream containing said targeted advertisement.

19. The wireless enabled mobile display terminal of claim 15, wherein said targeted advertisement is inserted into said ad spot according to a priority contained in said in-content descriptor.

20. The wireless enabled mobile display terminal of claim 15, wherein said in-content descriptor is encrypted.