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Content request optimization

  • US 8,219,640 B2
  • Filed: 01/11/2010
  • Issued: 07/10/2012
  • Est. Priority Date: 10/30/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • identifying, at a client device, requests in a web page source document, the web page source document defining content item environments in a web page, and associating each content item environment with a corresponding request in the web page source document;

    for each request;

    determining, at the client device, if any of the requests have generated a content item request; and

    in response to determining that a content item request has not been generated by any of the requests;

    generating, at the client device, a combined content item request for content items for all requests in the web page source document, the content items including a corresponding content item responsive to each request;

    receiving, at the client device, the content items in response to the combined content item request; and

    storing in a data store, at the client device, the content items received; and

    in response to determining that a content item request has been generated by any of the requests;

    generating, at the client device, a local content item call to the data store for the content item corresponding to the request;

    retrieving the content item from the content items stored in the data store in response to the local content item call; and

    rendering the content item in a content item environment;

    wherein the content items are advertisements.

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