Content request optimization
First Claim
Patent Images
1. A computer-implemented method, comprising:
- identifying, at a client device, requests in a web page source document, the web page source document defining content item environments in a web page, and associating each content item environment with a corresponding request in the web page source document;
for each request;
determining, at the client device, if any of the requests have generated a content item request; and
in response to determining that a content item request has not been generated by any of the requests;
generating, at the client device, a combined content item request for content items for all requests in the web page source document, the content items including a corresponding content item responsive to each request;
receiving, at the client device, the content items in response to the combined content item request; and
storing in a data store, at the client device, the content items received; and
in response to determining that a content item request has been generated by any of the requests;
generating, at the client device, a local content item call to the data store for the content item corresponding to the request;
retrieving the content item from the content items stored in the data store in response to the local content item call; and
rendering the content item in a content item environment;
wherein the content items are advertisements.
2 Assignments
0 Petitions
Accused Products
Abstract
Content item requests are identified in a web page source document. For each request, it is determined if a content item request has been generated, and if a content item request has not been generated, a content item request for all requests in the web page source document is generated.
-
Citations
13 Claims
-
1. A computer-implemented method, comprising:
-
identifying, at a client device, requests in a web page source document, the web page source document defining content item environments in a web page, and associating each content item environment with a corresponding request in the web page source document; for each request; determining, at the client device, if any of the requests have generated a content item request; and in response to determining that a content item request has not been generated by any of the requests; generating, at the client device, a combined content item request for content items for all requests in the web page source document, the content items including a corresponding content item responsive to each request; receiving, at the client device, the content items in response to the combined content item request; and storing in a data store, at the client device, the content items received; and in response to determining that a content item request has been generated by any of the requests; generating, at the client device, a local content item call to the data store for the content item corresponding to the request; retrieving the content item from the content items stored in the data store in response to the local content item call; and rendering the content item in a content item environment; wherein the content items are advertisements. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A system, comprising:
-
a data store storing instructions executable by a client device, the instructions stored in a source document defining a web page and including; first instructions configured to cause the client device to render content item environments in a page environment of a web page rendered from the source document; and corresponding second instructions associated with each content item environment and configured to cause the client device to perform operations comprising; determining, for each second instructions associated with each content item environment; if any of the second instructions have caused the client device to have generated a combined content item request; and in response to determining that the client device has not generated a content item request from any of the second instructions; generate, at the client device, a combined content item request for content items for all second instructions in the web page source document, the content items including a corresponding content item for each second instruction; receive, at the client device, the content items in response to the combined content item request; and store in a data store, at the client device, the content items received; and in response to determining that the client device has generated a content item request from any of the second instructions; generate, at the client device, a local content item call to the data store for the content item corresponding to the second instruction; retrieve the content item from content items stored in the data store in response to the local content item call; and render the content item in the content item environment; wherein the content items are advertisements. - View Dependent Claims (7, 8, 9)
-
-
10. A system, comprising:
-
a data store storing a web page source file, the web page source file including; declaration instructions configured to cause a client device to define advertisement slots in a web page; and corresponding rendering instructions associated with each of the advertisement slots and configured to cause the client device to perform operations comprising; determining, for each rendering instruction; if any of the rendering instructions have caused the client device to have generated a combined advertisement request; in response to determining that the client device has not generated a combined advertisement request for any of the rendering instructions; generating, at the client device, a combined advertisement request for advertisements for all rendering instructions in the web page source document, the advertisements including a corresponding advertisement for each rendering instruction; receiving, at the client device, the advertisements in response to the combined advertisement request; and storing in a data store, at the client device, the advertisements received; and wherein the rendering instructions cause the client device to perform operations comprising; in response to determining that the client device has generated an advertisement request from any of the rendering instructions; generating, at the client device, a local advertisement request to the data store for the advertisement corresponding to the rendering instruction; retrieving the advertisement from the advertisements stored in the data store in response to the local advertisement request; and rendering the advertisement in the advertisement slot. - View Dependent Claims (11, 12)
-
-
13. A storage device comprising a computer storage medium storing instructions executable by a client device and that upon such execution cause the client device to perform operations comprising:
-
identifying, at the client device, requests in a web page source document, the web page source document defining content item environments in a web page, and associating each content item environment with a corresponding request in the web page source document; for each request; determining, at the client device, if any of the requests have generated a content item request; and in response to determining that a content item request has not been generated by any of the requests; generating, at the client device, a combined content item request for content items for all requests in the web page source document, the content items including a corresponding content item responsive to each request; receiving, at the client device, the content items in response to the combined content item request; and storing in a data store, at the client device, the content items received; and in response to determining that a content item request has been generated by any of the requests; generating, at the client device, a local content item call to the data store for the content item corresponding to the request; retrieving the content item from the content items stored in the data store in response to the local content item call; and rendering the content item in a content item environment; wherein the content items are advertisements.
-
Specification