Automatically sharing a user's personal message

• US 8,224,897 B2
• Filed: 06/13/2007
• Issued: 07/17/2012
• Est. Priority Date: 06/13/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Kanazawa, Keiji, Joy, George, Gordon, Stephen R
• Primary Examiner(s): Dalencourt, Yves
• Application Number:
  US11/762,674
• Publication Number:
  US 20080313256A1
• Time in Patent Office: 1,861 Days
• Field of Search: 709/206, 709/204, 709/219, 705/26, 705/14.4, 705/14.12, 705/14.39, 705/14.73
• US Class Current: 709/204
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]

Abstract

Described techniques enable a particular user to automatically share a piece of content with a group of users. To share the content, the particular user navigates to a Website or the like to identify the desired piece of content. The particular user then chooses to share the piece of content by actuating a button, an icon, or the like displayed within the content (e.g., Web content) or displayed within the browser'"'"'s toolbar. In some embodiments, the users with whom the piece of content is then shared each include the particular user within a contact list. This document also describes techniques capable of enabling the particular user to allow a third party to select and share a piece of content. In some instances, the piece of content comprises an advertisement. This piece of content may be shared with a group of users that include the particular user as a contact.

Claims

1. A method comprising:

selecting, by an advertiser, an advertisement associated with an item for sale on behalf of a particular user;

receiving the particular user'"'"'s consent to allow the advertiser to select the advertisement and share the advertisement with a group of users;

sharing, by the advertiser, the advertisement as a personal message from the particular user with a respective instant messaging client associated with each user of a group of users, each of which includes the particular user as a contact, on the respective instant messaging client and each of the instant messaging clients displaying the personal message from the particular user that includes the advertisement, the sharing comprising transmitting the advertisement to the group of users to enable association between the advertisement and the particular user on a contacts list of each user of the group of users;

selecting, by the advertiser, additional differing advertisements to be shared, the sharing comprising transmitting the additional differing advertisements selected by the advertiser based upon an agreed-upon schedule between the particular user and the advertiser such that the personal message of the particular user displays one of the additional differing advertisements a user specified percentage of time on each of the instant messaging clients as the transmission cycles through the additional differing advertisements;

receiving an indication that a user of the group of users has purchased the item for sale in response to the sharing of the advertisement as the personal message from the particular user; and

bestowing a monetary benefit upon the particular user in response to the receiving of the indication that the user of the group of users has purchased the item for sale associated with the advertisement wherein the selecting an advertisement, the receiving the particular user'"'"'s consent, the sharing, the selecting additional differing advertisements, the receiving the indication, and the bestowing are performed on one or more computers.

2. A method as recited in claim 1, further comprising receiving a notification that a user of the group of users selected the advertisement in response to the sharing.

3. A method as recited in claim 1, further comprising bestowing a benefit upon the particular user in response to a user of the group of users selecting the advertisement in response to the sharing.

4. A method as recited in claim 1, the advertisement is a first advertisement, and further comprising:

selecting, by the advertiser, a second advertisement on behalf of the particular user; and

sharing the second advertisement with the group of users.

5. One or more computer storage structures comprising computer-executable instructions that, when executed, cause one or more processors to perform a method comprising:

receiving, by the one or more processors, a particular user'"'"'s consent to allow an advertiser to select and share multiple different advertisements each associated with an item for sale as a personal message of the particular user;

selecting, by the advertiser, a first advertisement on behalf of the particular user;

sharing, by the advertiser, the first advertisement with a respective instant messaging client associated with each user of a group of users, each of which includes the particular user as a contact on the respective instant messaging client and each of the instant messaging clients displaying the personal message from the particular user that includes the first advertisement, the sharing comprising transmitting the first advertisement to the group of users to enable association between the first advertisement and the particular user on a contacts list of each user of the group of users;

selecting, by the advertiser, a second advertisement on behalf of the particular user;

sharing, by the one or more processors, the second advertisement as the personal message of the particular user with each instant messaging client of the group of users;

sharing, by the one or more processors, additional advertisements based upon an agreed-upon schedule between the particular user and the advertiser such that the personal message of the particular user displays one of the additional advertisements a user specified percentage of time on each of the instant messaging clients as the transmission cycles through the additional advertisements;

receiving, by the one or more processors, an indication that a user of the group of users has purchased an item for sale associated with the second advertisement in response to the sharing of the second advertisement as the personal message from the particular user; and

bestowing a monetary benefit upon the particular user in response to the receiving of the indication that the user of the group of users has purchased the item associated with the second advertisement.

6. A system comprising:

one or more processors;

one or more computer storage structures storing computer-executable instructions that, when executed, cause the one or more processors to perform a method comprising;

receiving, by the one or more processors, a particular user'"'"'s consent to allow an advertiser to select and share multiple different advertisements each associated with an item for sale as a personal message of the particular user;

selecting, by the advertiser, a first advertisement on behalf of the particular user;

sharing, by the one or more processors, the first advertisement with a respective instant messaging client associated with each user of a group of users, each of which includes the particular user as a contact on the respective instant messaging client and each of the instant messaging clients displaying the personal message from the particular user that includes the first advertisement and metadata corresponding to the first advertisement, the metadata comprising a link, an image, a video, an animation, audio and/or an executable program;

selecting, by the third party, a second advertisement on behalf of the particular user;

sharing, by the one or more processors, the second advertisement as the personal message of the particular user with each instant messaging client of the group of users;

sharing, by the one or more processors, additional advertisements based upon an agreed-upon schedule between the particular user and the advertiser such that the personal message of the particular user displays one of the additional advertisements a user specified percentage of time on each of the instant messaging clients as the transmission cycles through the additional advertisements;

receiving, by the one or more processors, an indication that a user of the group of users has purchased an item for sale associated with the second advertisement in response to the sharing of the second advertisement as the personal message from the particular user; and

bestowing a monetary benefit upon the particular user in response to the receiving of the indication that the user of the group of users has purchased the item associated with the second advertisement.