Infrastructure and architecture for development and execution of predictive models

• US 8,229,973 B2
• Filed: 04/19/2011
• Issued: 07/24/2012
• Est. Priority Date: 04/09/2008
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Agrawal, Sanjay S., Murthy, Narasimha, Sacheti, Sandeep, Thomas, Deep, Wolff, Karl Von, Durvasula, Sastry V S M
• Primary Examiner(s): Breene, John
• Assistant Examiner(s): Ly, Anh
• Application Number:
  US13/090,147
• Publication Number:
  US 20110196818A1
• Time in Patent Office: 462 Days
• Field of Search: 707/802, 707/810, 707/E17.079, 707/E17.08, 707/948, 705/10, 705/14, 705/23, 705/26, 705/7.29, 705/7.31, 705/7.37, 705/348
• US Class Current: 707/802
• CPC Class Codes: G06Q 10/067 Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: Y10S 707/948 Product or catalog

Abstract

A system that enables development and execution of predictive models comprises a centralized data management system, a data extraction tool a model validation tool and a model execution tool. In embodiments, a data management system includes a data management server that can be accessed via a web browser that stores data. An extraction tool includes a data filter adapted to filter data based on, for example, a population criteria, a sample size, and a date range criteria. A model validation tool validates the model. A model execution tool allows a user to score the model.

Claims

1. A computer-implemented method comprising:

simultaneously generating and executing, by a computer-based system for generating a plurality of predictive models, the plurality of predictive models, wherein at least one of the predictive models in the plurality of predictive models is based upon analysis and manipulation of data associated with a group of consumers, and wherein each model is given a score representing an accuracy of the model; and

tracking, by the computer-based system, a behavior and performance of the plurality of predictive models using a Population Stability Index (“

PSI”

).

2. The method of claim 1, further comprising transmitting, by the computer-based system, to each consumer in a group of consumers a score that indicates a likelihood that each consumer in the group will respond to an offer.

3. The method of claim 1, further comprising displaying, by the computer-based system and on a user interface, the data associated with the group of consumers.

4. The method of claim 1 further comprising manipulating, by the computer-based system, the data by at least one of:

filtering the data based on a sample size, filtering the data based on an uploaded file, filtering the data using mathematical and logical operations, and filtering the data based on a credit limit.

5. The method of claim 1, further comprising scoring during specified intervals the predictive model, wherein the score represents the accuracy of the model.

6. The method of claim 1, wherein the data is queried using Statistical Data Analysis (“

SAS”

) code.

7. The method of claim 1, wherein the data is queried using Structured Query Language (“

SQL”

) queries.

8. The method of claim 1, further comprising displaying, by the computer-based system and using a searchable data dictionary, policy usage criteria associated with the data.

9. The method of claim 1, further comprising checking, by the computer-based system and using an intelligent code parser, the predictive model for errors.

10. The method of claim 1, further comprising collecting and standardizing the data.

11. The method of claim 1, further comprising optimizing, by the computer-based system, how the data are accepted by way of a self-learning process.

12. The method of claim 1, further comprising validating, by the computer-based system, the predictive model prior to deployment of the predictive model.

13. The method of claim 1, further comprising presenting, by the computer-based system and through a user interface, a standardized list of rules associated with a data testing procedure.

14. The method of claim 1, further comprising updating, by the computer-based system and through a user interface, the predictive model after the predictive model has been deployed.

15. The method of claim 1, further comprising maintaining, by the computer-based system, a library that includes a plurality of the predictive models.

16. The method of claim 1, further comprising grouping, by the computer based system, a plurality of consumers based on a spending attribute associated with the plurality of consumers to create the group of consumers.

17. The method of claim 1, further comprising receiving, by the computer-based system and through the user interface, second data associated with a second group of consumers and at least one of:

a score destination and an update interval.

18. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon for generating a plurality of predictive models that, in response to execution by a computer-based system for generating the plurality of predictive models, cause the computer-based system to perform operations comprising:

simultaneously generating and executing, by the computer-based system, the plurality of predictive models, wherein at least one of the predictive models in the plurality of predictive models is based upon analysis and manipulation of data associated with a group of consumers, and wherein each model is given a score representing an accuracy of the model; and

tracking, by the computer-based system, a behavior and performance of the plurality of predictive models using a Population Stability index (“

PSI”

).

19. A computer system comprising:

a tangible, non-transitory memory communicating with a processor for generating a plurality of predictive models,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

simultaneously generating and executing, by the processor, the plurality of predictive models, wherein at least one of the predictive models in the plurality of predictive models is based upon analysis and manipulation of data associated with a group of consumers, and wherein each model is given a score representing an accuracy of the model; and

tracking, by the processor, a behavior and performance of the plurality of predictive models using a Population Stability Index (“

PSI”

).