Linking to popular navigation paths in a network

• US 8,230,072 B1
• Filed: 03/18/2005
• Issued: 07/24/2012
• Est. Priority Date: 03/18/2005
• Status: Active Grant

• Current Assignee: Oracle America, Inc. (Oracle Corporation)
• Original Assignee: Oracle America, Inc. (Oracle Corporation)
• Inventors: Pearson, Kirk D., DeJonge, Michael P.
• Primary Examiner(s): Blair, Douglas
• Assistant Examiner(s): Ailes, Benjamin
• Application Number:
  US11/083,916
• Time in Patent Office: 2,685 Days
• Field of Search: 345/619, 707/6, 707/104.1, 709/227
• US Class Current: 709/227
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing

Abstract

A method for shortening popular navigation paths in a website comprises determining a popular navigation path through a network, identifying a start page and an end page of the popular navigation path, and updating the start page with a link referring to the end page, wherein the updating is performed by a network resource interfaced with the network.

Claims

1. A method, comprising:

determining that a particular navigation path comprising a sequential route through a particular sequence of a plurality of pages on a network is a popular navigation path relative to other navigation paths comprising other sequences of pages on the network, wherein;

the particular sequence of pages of the particular navigation path initiates from a navigation path start page of the particular navigation path, and includes a navigation path end page of the particular navigation path; and

said determining is based on comparing network traffic through the particular sequence of pages of the particular navigation path against network traffic through the other sequences of pages of the other navigation paths on the network; and

in response to said determining that the particular navigation path is a popular navigation path relative to the other navigation paths, automatically shortening the particular navigation path, wherein said shortening comprises;

updating, via a network resource interfaced with the network, the navigation path start page of the particular navigation path, wherein said updating comprises adding to the navigation path start page of the particular navigation path an end page link referring to the navigation path end page of the particular navigation path.

2. The method of claim 1, further comprising:

determining whether one or more links located on the navigation path start page of the particular navigation path refer to the navigation path end page of the particular navigation path; and

wherein said updating the navigation path start page of the particular navigation path with the end page link referring to the navigation path end page of the particular navigation path is performed in response to determining that the one or more links located on the navigation path start page of the particular navigation path do not refer to the navigation path end page of the particular navigation path.

3. The method of claim 1, further comprising:

identifying a section of the navigation path start page of the particular navigation path containing one or more navigation path links;

determining whether the one or more navigation path links refer to one or more end pages of popular navigation paths initiating from the navigation path start page of the particular navigation path; and

removing, from the section, a navigation path link that does not refer to the one or more end pages via the network resource.

4. The method of claim 1, wherein the network includes one or more of the following:

a Local Area Network (LAN), a Wide Area Network (WAN), an intranet, or the Internet.

5. The method of claim 1, wherein the particular navigation path start page of the particular navigation path and the particular navigation path end page of the particular navigation path each comprise:

a web page having a file coded in one or more of the following;

markup language, extensible markup language, or scripting language;

or

a file viewed using a web browser.

6. The method of claim 1, wherein said comparing network traffic depends at least partially on one or more of the following:

numbers of page visits, numbers of users viewing pages, lengths of time spent viewing pages, and user survey results.

7. The method of claim 1, wherein the network resource is a server.

8. The method of claim 1, wherein the updating is scheduled to occur at predetermined time intervals.

9. The method of claim 1, where the end page link is a Uniform Resource Locator.

10. The method of claim 1, wherein said updating the navigation path start page of the particular navigation path occurs only when the number of pages between the navigation path start page of the particular navigation path and the navigation path end page of the particular navigation path is greater than a predetermined number.

11. An article of manufacture, comprising:

a machine-accessible non-transitory storage medium storing data that, when accessed by a machine, cause the machine to perform operations comprising;

determining that a particular navigation path comprising a sequential route through a particular sequence of a plurality of pages on a network is a popular navigation path relative to other navigation paths comprising other sequences of pages on the network, wherein;

the particular sequence of pages of the particular navigation path initiates from a navigation path start page of the particular navigation path, and includes a navigation path end page of the particular navigation path; and

said determining is based on comparing network traffic through the particular sequence of pages of the particular navigation path against network traffic through the other sequences of pages of the other navigation paths on the network; and

in response to said determining that the particular navigation path is a popular navigation path relative to the other navigation paths, automatically shortening the particular navigation path, wherein said shortening comprises;

updating, via a network resource interfaced with the network, the navigation path start page of the particular navigation path, wherein said updating comprises adding to the navigation path start page of the particular navigation path an end page link referring to the navigation path end page of the particular navigation path.

12. The article of manufacture of claim 11, wherein the machine-accessible non-transitory storage medium further stores data that cause the machine to perform operations comprising:

determining whether one or more links located on the navigation path start page of the particular navigation path refer to the navigation path end page of the particular navigation path; and

wherein said updating the navigation path start page of the particular navigation path with the end page link referring to the navigation path end page of the particular navigation path is performed in response to determining that the one or more links located on the navigation path start page of the particular navigation path do not refer to the navigation path end page of the particular navigation path.

13. The article of manufacture of claim 11, wherein the machine-accessible non-transitory storage medium further stores data that cause the machine to perform operations comprising:

identifying a section of the navigation path start page of the particular navigation path containing one or more navigation path links;

determining whether the one or more navigation path links refer to one or more end pages of popular navigation paths initiating from the navigation path start page of the particular navigation path; and

removing, from the section, a navigation path link that does not refer to the one or more end pages via the network resource.

14. The article of manufacture of claim 11, wherein the network includes one or more of the following:

a Local Area Network (LAN), a Wide Area Network (WAN), an intranet, or the Internet.

15. The article of manufacture of claim 11, wherein said comparing network traffic depends at least partially on one or more of the following:

numbers of page visits, numbers of users viewing pages, lengths of time spent viewing pages, and user survey results.

16. A system, comprising:

a hardware processor;

a network interface;

a memory storing program instructions for execution by the hardware processor to perform;

collecting and aggregating data relating to pages a user visits in a network coupled to the network interface;

processing the data to determine that a particular navigation path through a particular sequence of a plurality of pages on the network is a popular navigation path relative to other navigation paths comprising other sequences of pages on the network, wherein;

the particular sequence of pages of the particular navigation path initiates from a navigation path start page of the particular navigation path, and includes a navigation path end page of the particular navigation path; and

said processing is based on comparing network traffic through the particular sequence of pages of the particular navigation path against network traffic through the other sequences of pages of the other navigation paths on the network; and

in response to said determining that the particular navigation path is a popular navigation path relative to the other navigation paths, automatically shortening the particular navigation path, wherein said shortening comprises;

updating the navigation path start page of the particular navigation path, wherein said updating comprises adding to the navigation path start page of the particular navigation path an end page link referring to the navigation path end page of the particular navigation path.

17. The system of claim 16, wherein processing the data further includes determining whether one or more links on the start page of the particular navigation path refer to the navigation path end page of the particular navigation path.

18. The system of claim 17, wherein said updating the navigation path start page of the particular navigation path with the end page link referring to the navigation path end page of the particular navigation path is performed in response to said determining that the one or more links on the navigation path start page of the particular navigation path do not refer to the navigation path end page of the particular navigation path.

19. The system of claim 16, wherein processing the data further includes determining whether one or more navigation path links on the navigation path start page of the particular navigation path refer to one or more end pages of popular navigation paths initiating from the navigation path start page of the particular navigation path.

20. The system of claim 19, wherein the memory further stores program instructions for execution by the hardware processor to perform removing from the navigation path start page of the particular navigation path a navigation path link that does not refer to the one or more end pages.