Display of video and other content in retail stores
First Claim
Patent Images
1. A retail shelf unit for delivering product-related content to customers comprising:
- a fixed upper shelf surface for displaying products;
an enclosure below the upper shelf surface movable relative to the upper shelf surface between a closed position and an open position;
at least one video display device installed in the enclosure and having a screen for displaying product-related content;
the enclosure comprising a lower surface, two side surfaces, a rear surface and a front face surface which in the closed position cooperates with the upper shelf surface to form a closed space preventing access to the video display device and which, in the open position, allows access to the video display device;
wherein the enclosure is mounted on two pairs of telescoping slides, one slide of each pair being secured to the enclosure and to a vertical sidewall extending from the upper shelf surface;
the front face surface extending when in the closed position downwardly and outwardly from the front of the upper shelf surface and being pivotally connected to the lower surface of the enclosure along the front of the lower surface; and
an opening in the front face surface through which the screen of the video display device can deliver product-related content to customers.
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Abstract
A shelf for use in a conventional retail display gondola or perimeter wall shelving includes an upper support surface for merchandise and an enclosure below that surface in which electronic components including a thin client computer or a media player are housed. A video display monitor has a screen visible through an opening in a front face of the shelf. The enclosure is usually secured to deny access to the electronic component, but can be opened to provide access to the electronic components housed therein.
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Citations
24 Claims
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1. A retail shelf unit for delivering product-related content to customers comprising:
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a fixed upper shelf surface for displaying products; an enclosure below the upper shelf surface movable relative to the upper shelf surface between a closed position and an open position; at least one video display device installed in the enclosure and having a screen for displaying product-related content; the enclosure comprising a lower surface, two side surfaces, a rear surface and a front face surface which in the closed position cooperates with the upper shelf surface to form a closed space preventing access to the video display device and which, in the open position, allows access to the video display device; wherein the enclosure is mounted on two pairs of telescoping slides, one slide of each pair being secured to the enclosure and to a vertical sidewall extending from the upper shelf surface; the front face surface extending when in the closed position downwardly and outwardly from the front of the upper shelf surface and being pivotally connected to the lower surface of the enclosure along the front of the lower surface; and an opening in the front face surface through which the screen of the video display device can deliver product-related content to customers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification