Method of providing targeted information using wireless subscription management
First Claim
1. A method for providing targeted information, comprising:
- initiating contact with a wireless network with a wireless device, the wireless device being preprogrammed with a generic network address (GNA);
generating, in the wireless device, an activation request message including the generic network address and base station information;
transmitting the activation request message to the wireless network;
detecting and storing the base station information which is indicative of the base station via which the activation request message traveled;
associating the GNA with the base station in a database; and
transmitting via the base station targeted information to the wireless device using the GNA as the address of the wireless device.
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Abstract
A wireless communication device receives targeted information and/or advertisements. The wireless communication device is preprogrammed with a generic network address only. To communicate over a network, the wireless communication sends an activation request message to the network, including its generic network address (GNA) and information indicative of the base station via which communication is taking place. Knowing the geographical location of the base station, it is possible to send to the wireless communication device via its GNA, or a subsequently provided unique network address (UNA), information or advertisements targeted to the geographical location or particular wireless device.
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Citations
21 Claims
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1. A method for providing targeted information, comprising:
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initiating contact with a wireless network with a wireless device, the wireless device being preprogrammed with a generic network address (GNA); generating, in the wireless device, an activation request message including the generic network address and base station information; transmitting the activation request message to the wireless network; detecting and storing the base station information which is indicative of the base station via which the activation request message traveled; associating the GNA with the base station in a database; and transmitting via the base station targeted information to the wireless device using the GNA as the address of the wireless device. - View Dependent Claims (2, 3, 4, 5)
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6. A method for providing targeted information, comprising:
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initiating contact with a network with a wireless device, the wireless device being preprogrammed with a generic network address (GNA); generating, in the wireless device, an activation request message including the GNA and base station information; transmitting the activation request message to the wireless network; detecting and storing the base station information which is indicative of the base station via which the activation request message traveled; associating the GNA with the base station in a database; generating an activation response message including a unique network address (UNA) which is associated with the wireless device; transmitting the activation response message to the wireless device; transmitting via the base station targeted information to the wireless device using the UNA as the address of the wireless device. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A method of dynamically matching a wireless device that is preprogrammed with a generic network address (GNA) with a particular geographic location and delivering a targeted information to that wireless device, comprising:
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generating, in the communication device, an activation request message including the GNA and base station information; transmitting the activation request message to a network, wherein the activation request message includes the base station information which is indicative of the base station via which the activation request message enters the network; associating the GNA with the base station in a database; identifying the geographical location of the base station; dynamically selecting information targeted for that geographical location; and transmitting a component of the information to the wireless device via the base station, wherein the component of the information targeted for that geographical location is transmitted to the wireless device after identifying the geographical location of the base station, which is determined after the activation request message is received by the network. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification