Method and apparatus for real-time reporting of electronic commerce activity

• US 8,234,148 B2
• Filed: 07/18/2011
• Issued: 07/31/2012
• Est. Priority Date: 11/05/1999
• Status: Expired due to Term

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: WebTrends Incorporated (WebTrends Holding, Inc.)
• Inventors: Shapira, Elijahu, Lu, Victor
• Primary Examiner(s): MEINECKE DIAZ, SUSANNA M
• Application Number:
  US13/185,394
• Publication Number:
  US 20110276367A1
• Time in Patent Office: 379 Days
• Field of Search: 705/7.29
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.

Claims

1. A method for tracking and reporting electronic commerce activity over a web site comprising:

configuring a first server to serve a commercial web page over a wide area network to a consumer at a visitor computer, said commercial web page having data fields reflecting commercial transaction activity;

operating data mining code associated with the web page at the visitor computer to obtain technical data and to obtain commercial data input by the consumer at the visitor computer; and

receiving technical and commercial data from the visitor computer responsive to action by the data mining code at a second server, wherein the first server is further configured to receive a completed web page, generate an order confirmation web page incorporating the commerce information from the data fields of the completed web page, said order confirmation web page including the data mining code, and upload the order confirmation web page to the visitor computer.

2. The method of claim 1, wherein the data mining code is incorporated within the web page at the first server and served to the visitor computer with the web page.

3. The method of claim 1, further including the step of serving the data mining code to the visitor computer using a data mining code server, different from the first server, separately from the web page and responsive to a data mining code request triggered by code embedded within the web page and operated within a browser at the visitor computer.

4. The method of claim 1, wherein the data mining code is configured to associate variables within the data mining code to the commerce information within the order confirmation page.

5. The method of claim 1, further including the step of configuring the data mining code to compile the technical and commercial data into an image request, and transmit the image request to the second server.

6. The method of claim 5, further including the step of configuring the data mining code to set a source of the image to a variable built by the data mining code.

7. The method of claim 6, further including operating decoder software within the second server to extract commercial activity data based on the source of the image request.

8. The method for tracking and reporting electronic commerce activity of claim 6, wherein the step of configuring the data mining code to set a source of the image to a variable includes the step of associating a variable with a product name of the commercial transaction.

9. The method for tracking and reporting electronic commerce activity of claim 6, wherein the step of configuring the data mining code to set a source of the image to a variable includes the step of associating a variable with a product category of the commercial transaction.

10. The method for tracking and reporting electronic commerce activity of claim 6, wherein the step of configuring the data mining code to set a source of the image to a variable includes the step of associating a variable with a number of products purchased in the commercial transaction.

11. The method for tracking and reporting electronic commerce activity of claim 6, wherein the step of configuring the data mining code to set a source of the image to a variable includes the step of associating a variable with a unit price of the commercial transaction.

12. The method of claim 5, further comprising the steps of:

configuring the data mining code to set a source of a plurality of images incorporating variables built by the data mining code

compiling the variables into a commercial transaction report; and

posting the report for viewing over the wide area network.

13. The method of claim 1 further including the step of embedding the commercial data within a URL request directed at the second server.